This week I have had the great pleasure of hosting the 3-day telesummit “The Shift. The Message. The Transformation”, which is being sponsored by my client E.Dee Conrad, in celebration of her new book A New Dawn Awaits. The telesummit is an online event with 10 different speakers spread across 3 days. On today’s broadcast, we were talking about “The Message” of these changing times. What is it? What are we being called to do, be or understand?

Our guests were angelic channeler Jeff Fasano, spiritual teacher Tambra Harck, and “House Whisperer” Christian Kyriacou. When I asked them all what “The Message” was, here’s the essence of what each said:

Jeff said, “That we are all connected.”

Tambra said, “That we are Love.”

Christian said, “That we are already Perfect.”

As the conversation unfolded, it became clearer and clearer to me that these three words were simply different “flavours” of the same message: Unity. Unity was the Message. And the messenger? Well, the messengers were all expressing it in diverse ways.

Around midnight tonight I was on Facebook sharing comments with Jeff Fasano about this. He said, “So interesting to to hear the same message and all parts of it in different ways.”

To which my response was, “Indeed, Jeff! It really “landed” with me that “unity” is the message and “diversity” is the messenger. Beautiful.”

These words slipped out of my mouth (or, rather, my fingers… after all, I was typing on Facebook!) tha t I hadn’t even thought about them. But then, when they emerged, I know that these words will probably be attached to me for the rest of my life, because they just “grabbed” hold of me in a very profound way.

I felt SO inspired, I suddenly had an urge to create a video about it. It was like a fever. And in less than 2 hours, I made the images I wanted, found the perfect stock music and put the video together. I’d like to share it with you here:

NOTE: If you are viewing this blog post in your Inbox, you probably cannot see the video on your screen right now. If that’s the case, you can watch it on YouTube at: http://www.youtube.com/watch?v=6borzYRHDEc .

I want this video to go VIRAL. Not for my sake. For the sake of “The Message”. It’s only a minute long. So please take 1 minute to watch it, and then leave your comments (either here or on YouTube). But most of all, SHARE it with a friend. Let the message be spread that our DIVERSITY is what allows us to unfold the same Message in so many beautiful ways.

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A slightly more esoteric angle on this topic:

I have often said, “If Truth is True, it must be True at all times, in all places. Therefore for any “message” to be “True”, there really can only be one “Message.”

However, if such a message is to be True at all times, in all places, it must therefore be unlimitedly variegated as well. It must contain all possible ways of expressing itself. By its very nature, it must be spoken from unlimited mouths in unlimited ways. Diversity is the Messenger.

In Vedic (ancient Indian) spirituality, there is an image of Mahavishnu, the 4-armed Dreamer of Creation, lying on the coils of a cobra called Anantashesha (which basically means, “having no end”). Anantashesha is not just any cobra, mind you. He has unlimited heads (i.e., as he has “no end”, his qualities are unlimited). Of course, because he has unlimited heads, he has unlimited mouths. And what does he do with those mouths? He sings the praises of the great Dreamer of Creation, Mahavishnu, who is the embodiment of Eternal Truth.

In other words, Unity is the Message. Diversity is the Messenger.

And so we too, all of us, are a part of the great Unity wherein there is only One Message: We are all of the same essence; and that essence is Divinity, Perfection and Unconditional Love.

And just like Anantashesha, our unlimited forms and variety serve only to give unlimited flavour and colour to the One Truth.

May all human beings embrace their beautiful diversity and become Messengers for this Message.

Shift the World. SHARE this Video.

Thanks so much.

Lynn

P.S.: If you’d like to hear the playback of “The Shift. The Message. The Transformation,” go to http://virtualspiritualevents.com

About Lynn Serafinn

Lynn Serafinn is a an award-winning transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced two #1-selling book campaigns, and another #2-selling campaign, in just the past few months. She is also the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. To contact Lynn for coaching, campaign management or media appearances, please fill in the form at http://spiritauthors.com/contact.

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SIDEBAR NOTE: If you haven’t yet gotten your copy of Allison Maslan’s Number-1 seller, check this page out before Friday 29 January: http://myblastoff.com/booklaunch to receive 20 free mind-body-spirit gifts when you buy the book, “Blast Off!”.

This is a true story of how one small thing can change your life.

Back in September 2009, a fellow named Tony Eldridge, whom I had met on Twitter, asked me to write an article for his book marketing blog, talking about the promotional strategies I had used that enabled my book The Garden of the Soul: lessons from four flowers to unearth the Self to become a bestselling title. I was a first-time, self-published author. I wasn’t exactly rich, and I had next to nothing to spend on promotion, so I did just about all of it myself. But somehow, by dint of my having spent the previous two years attending dozens of live seminars and teleseminars and reading hundreds of articles and eBooks on the topic of book promotion and Amazon launches, I built my online platform, designed my campaign and found some truly wonderful joint venture partners to assist me. As a result, my book became a bestseller in the UK in spirituality and mind-body-spirit categories, as well as in self-help category in both the US and the UK. I couldn’t have been happier. At age 50-something, it really was the dream of a lifetime.

I knew that the success of my launch had come from building my platform at least a year before my book had come out. So when Tony approached me to write the article, I decided to call the article “Pre-Natal Care for your Book,” with the aim of encouraging authors to start building their platform months before they even finished writing their books. When he published my article on 6 October 2009, Tony announced it on Twitter, and continued to ReTweet the link to it throughout the month.

I was very pleased with the article, and very pleased Tony seemed to like it too. I had no idea, however, that this one small thing was very soon going to be the catalyst that would change my life.

A few days after the article was published, an author from California named Allison Maslan saw one of Tony’s ReTweets (bless your tweet heart, Tony), and clicked the link to read my article. She was intrigued with it and contacted me through my website, asking me if I would “coach” her to create a book promotion campaign, because she had just landed a book deal with Morgan James Publishers for her book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality.

I asked, “What do you want me to do?”

She replied, “Exactly the same thing you did for your own book. I want to do all of it.”

Without thinking, I heard myself saying to her, “OK. Except it’s not enough. My book made it to Number 18, and that was great at the time. But I want your book to do better than that. I want it to go all the way to Number 1.”

Reaching Number 1 was something I had a difficult time imagining, but I really meant it when I said it. Over the months Allison and I worked together, I found myself saying, “I want your book to be a Number-1 bestseller,” again and again. The desire was so powerful I could feel it in my gut.

I have to admit, though, that somewhere in the back of my mind I could hear a voice chiding me, “Number 1, you say? Uh-huh. Well we’ll just see about that!” But in spite of my occasional self-doubt, my logical mind told me if I simply applied all the learning I had amassed from having completed my own launch several months earlier, I could avoid all the pitfalls I had encountered and easily surpass my previous achievement. It seemed perfectly “do-able”.

And while such logic is a wonderful thing, the greater thing I have learned is that when you set a sincere intention, the Universe conspires to ensure it comes to fruition. So honey, let me warn you—before you open your mouth and speak loudly enough for the Universe to hear, you’d better be sure you are ready for outrageous success. But when you say it, you really have to mean it. Don’t just wish it. Don’t just say to yourself, “That would be really nice.” Feel the desire so powerfully that you will not accept anything less, and then commit to doing the work that will make it come true.

Over the following months, I worked closely with Allison to design, coordinate and deliver her campaign. First we tightened up her platform by building a strong online infrastructure and integrating all her social networks. Then, I showed her how to operate many new software programmes. She got to be a real pro at them in no time and soon she was off and running and gathering new followers every day. She was a natural at it, and because she was such a nice person, people simply WANTED to be connected to her.

Then I introduced her to an excellent communications coordinator, Yvonne Perry from Writers in the Sky, whom I had met on my Garden of the Soul Ning group. Together, we three assembled a truly vibrant team of spirit-based joint venture partners. We then designed all the timetables, promotional copy, strategies, sales pages and so many other things. As the day of the launch approached, we worked out tracking systems and a rota for watching the sales. There were some pretty hair-raising last minute “tweaks” behind the scenes and Ali, Yvonne and I were writing emails to each other so rapidly, it was almost like talking in real time.

The day of the big launch finally came Tuesday 19 January 2010. As I live in the UK, I was up hours before Allison or Yvonne. Soon, Britain woke up and started shopping online. I found my heart pounding when I first saw Allison’s book get into the Top-20 bestseller lists in the UK, alongside and even AHEAD of celebrities from Britain’s show “Dragon’s Den”. I frantically started sending out blogs and newsletters and tweets to tell people about this great news. Then, as North America woke up (Allison amongst them), and I started to see her book climb the US and Canadian charts, I could feel my heart pounding even louder. Heck I think I could even hear Allison’s heart pounding all the way from San Diego! Wow! Suddenly Blast Off! was soaring up the charts into the Top-10. Unbelievable. She had indeed passed my own book’s rank, just as I had said I truly wanted.

Behind the scenes was a FRENZY of emails, Tweets, Skypes and on-the-fly blog posts. We analysed. We strategised. It was total madness! I think if I could pick one thing I am most proud of about the campaign, it would be when Allison got to the Number-4 ranking, just behind Gary Vaynerchuk and Michael Gerber—two monumental names in the charts. We looked at the sales figures and estimated that we were very close to the Number-3 position, and all we needed to get over the “hump” was another 15 book sales. At that point, I sent out an appeal to all our members on Spirit Authors fan page on Facebook, as well as my blogs, and Allison sent out emails to her lists, telling them exactly what was going on. Yvonne started Tweeting like crazy. Within minutes, people responded with messages of support, telling us they had just bought the book.

I watched as an amazing truth became evident—people WANTED Allison reach Number-1. Their desire was just as strong as ours… except now there were hundreds of people all desiring the same thing.

And do you know what? With all that passionate desire being sent into the cosmos, the Universe could not help but fulfil our collective wishes. It was like an ocean of desire flowing into cyberspace.

In less than an hour, the book Blast Off! by my wonderful client (and now dear friend) Allison Maslan not only moved into the Number-3 rank, but within the next couple of hours, it also rose in both US and Canada to become Number-1 bestseller in entrepreneurship and was dubbed Number-1 “Hot New Seller”. It also made the top 5 in several other categories including “motivational” and “self-help”.

As you might imagine, Allison is over the moon and she is getting a lot of media attention. I spoke to her this evening and she has FOURTEEN radio interviews tomorrow! I can’t imagine that many interviews in one day. And I have to say, it couldn’t happen to a nicer person.

As for me, I’ve been living on not much more than adrenaline all week. But I really wanted to come back down to earth to tell you about the exciting things that have been happening in my life since the success as Allison’s campaign.

My first big announcement is that “Lynn the author” is now being represented by Waterside Literary Agency in Los Angeles, who also represent an array of illustrious spirit-based authors such as Eckhart Tolle, Neal Donald Walsch, Barbara Marx Hubbard, and of course my own client, Allison Maslan, amongst many others whose names you would undoubtedly recognise. Together, we are getting ready to approach publishers with a proposal for a NEW book I am writing. I’ll be telling you more about it over the coming months.

The second bit of news (and this will probably come as no surprise) is that, ever since the launch, I have been approached by a steady stream of authors requesting I help them with their book campaigns. Some of these are truly BIG and exciting projects. I’ll be telling you all about these wonderful books over the coming months.

All of this truly takes my breath away and, of course, I am absolutely thrilled so many people are approaching me about managing their spirit-based book campaigns. But there is a flip side to all this that also needs to be considered:

a) There’s only one of me and there are hundreds of authors who need help with their book projects and

b) Private campaign managers are simply not a financial option for everyone.

But here’s the beauty of the situation. The Universe is so incredibly wise and clever, it has been orchestrating a solution to this dilemma for the past two months, long before any of these events had occurred.

What is the solution? My new Spirit Authors site, of course!

For the past two months, I’ve been very excited about my new project Spirit Authors, which is a membership site that allows me to combine my professional experience as a teacher, coach, author, online promotion expert, WordPress “techie” and non-stop talker (!) in one place. I call it a “Virtual Coaching and Learning Experience” for mind-body-spirit authors—including those who simply have a dream to write and be a published author in the future. What Spirit Authors will offer authors is the opportunity to learn from myself and a range of other industry professionals about writing, social network-based promotion, self-publishing, Amazon launch campaigns, and making the most of your success, while always retaining your spirit-based focus, and being true to your personal values. It is also an online community, offering you the opportunity to make close personal and professional connections with others of like mind, for friendship, support, ideas sharing and business partnerships.

I originally set up this project because it resonated with my own values and interests. It also fulfils a long-term dream for me, because I have an MA in adult education and distance learning, and for many years I wanted to create a really fabulous online course, using all the principles I have learned in my many years as an educator.

But what I now understand is that the real importance of the project is that it will be able to help HUNDREDS of authors get the information and support they want and need for their projects. I couldn’t possibly do that as a one-to-one coach.

I have arranged a Grand Opening Webinar Week, Monday 22 through Friday 26 February. I’ve got over a dozen industry professionals from authors, marketing specialists, publishers, editors, etc., coming along to share their wisdom and experience on the air. And, yes, Allison Maslan will be amongst the guest line up to tell us what life has been like since becoming a Number-1 bestselling author. It’s all going to be FREE in celebration of the Grand Opening of the new Spirit Authors site.

The sign-up page for the Grand Opening won’t be available until NEXT week, so for now, if you’d like to make sure you receive a VIP invitation to the FREE Grand Opening Webinar Week, just got to http://spiritauthors.com and enter your email address in the right-hand side of this screen. Then, you’ll receive all updates about the event.

So there you have it. It all started by someone asking me to write a simple little blog article. Less than six months later, so many things I wanted to achieve in life are all joining together. It has truly been a dance of synchronicity, desire and manifestation.

If you follow my work, you know that one of my key messages is that there is great learning to be found in every story of our lives. So for this story, let me offer you these two “thoughts for the day:”

a) Never underestimate the power of an opportunity you are given, even if it seems very small. You simply do not know how far it will take you.

b) The more you desire to fulfil the dreams of others, the more your own dreams become fulfilled.

Thanks for reading. I really needed to share this story with you. Just by reading these words, you have become a part of my journey. Even if we have never spoken in person, I know on a subtle level that your presence in the world is impacting my life in ways I cannot yet measure. Similarly, I truly hope my presence in the world is impacting you in some small but positive way.

Warm wishes,
Lynn Serafinn
Transformation Coach, Book Promotion Coach,
Author, Teacher, Talk Radio Host
Spirit Authors Virtual Coaching and Learning Experience
http://spiritauthors.com

P.S.: If you haven’t already, have a look at http://myblastoff.com/booklaunch. You still have time to receive 20 free mind-body-spirit gifts if you buy Allison Maslan’s (Number-1 selling!) book Blast Off! before the end of Friday 29 January. I’m also offering over 1 hour of audio book excerpts from The Garden of the Soul as a gift, along with other great gifts from coaches, authors, marketing pros and holistic practitioners. Have a look and see what’s on offer.

P.P.S.: I’m celebrating my 55^th birthday this Thursday 28 January. If you are on Facebook, come join my “Virtual Birthday Party” on my Spirit Authors fan page. I’m giving away a gift to all fans on Thursday, so come along and invite your friends. http://facebook.com/SpiritAuthors.