At the exact same time I was launching Spirit Authors, I began writing a new book, which originally was intended to be a book for all those sensitive souls who didn’t like marketing, but needed to do it. I thought if I could help create a new paradigm for these kinds of people, it might be useful. But after I started diving deeply into the subject of marketing, I discovered so many revealing (and sometimes shocking) things about its history, intention and practice, and so many serious issues arising from consumer culture, that I knew this book was going to be something altogether different from what I had originally intended.

And now, after 2 years of daily writing, researching and pulling it all together, TODAY–Tuesday December 13th, 2011–is the big Amazon launch for my new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. (Click the title to find buy the book and receive some great gifts).

The 7 Graces of Marketing is a bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view. It reveals how our relationships with Self, others, our businesses, our economy and the Earth impact our health, our economy and the delicate ecological balance of our natural world. As much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm I call ‘The 7 Graces of Marketing.’

When you buy the book TODAY you can receive the complete set of 7 MP3s (over 10 hours of audio) from last week’s 7 Graces of Marketing Telesummit, with 24 internationally renowned speakers, such as Joe Vitale, Eric Pearl and 22 others, speaking about the ‘7 Deadly Sins’ of marketing and the ‘7 Graces’ of marketing. You’ll also receive dozens of other gifts offered by my friends and colleagues, to express our appreciation for your support. To buy the book, and claim your MP3s from the 7 Graces Telesummit, and receive a fabulous selection of gifts from my friends and colleauges, here’s all you need to do:

1. Sometime TODAY, go to http://the7gracesofmarketing.com/book-launch/pages/launch.html. This is the “launch” page.
2. On that page, you will see links to buy the book on Amazon US, Canada or UK (yes, you may purchase the book from another Amazon site; we just didn’t have room for all the links)
3. Click a link to buy the book on the Amazon of your choice. You may buy the book in either paperback or Kindle version
4. After you have purchased the book, Amazon will give you a purchase code. The purchase code is a 17-digit number, and it looks like this: 123-1234567-1234567. Copy this number to your computer clipboard.
5. Return to the “launch page” and enter your name, email AND your Amazon purchase code in the form.
6. When you hit the button that says “Yes, Please!” you will be taken immediately to the “bonus” page. This page has all the links to take you to the bonus gifts.
7. Just click the links of the gifts you would like to download.

That’s all there is to it! I am extremely passionate about this subject (as you will have heard if you listened to last week’s telesummit), and I am dedicated to getting the dialogue started in the business sector so we can change the way we do marketing, and make a brighter, healthier, happier world for our children and children’s children. I do hope you’ll check out The 7 Graces of Marketing.

Click HERE to get the book, the MP3s and free gifts now

Please PAY NO ATTENTION if Amazon says, “Only 3 left in stock” or “Ships in 1-4 weeks”. We have test ordered the book, and it takes about a 7-10 days to ship, and it is IMPOSSIBLE to “be out of stock” because this is a “print on demand” book, which means the book will be printed and shipped to you whenever you place an order.

If you have any questions or experience any problems, please do not hesitate to contact me via http://spiritauthors.com/contact

AND, I’d love to hear what you have to say about the book after you have read it, so be sure to subscribe to The 7 Graces of Marketing blog . I’m also starting a 7 Graces of Marketing Community for everyone who has bought the book, and who would like to meet others of like mind who want to bring ethics and values back into our business and marketing. So please do stay in touch.

With gratitude and appreciation,

Lynn Serafinn Author, coach, author promotions

http://spiritauthors.com

http://spiritauthorscoach.com

http://the7gracesofmarketing.com

Mike O'Mary, Founder of The Note Project

Mike O’Mary (pictured left) believes every one of us has the power to change someone’s life.

When Mike was a teenager, his brothers and sisters were placed in an orphanage. He moved away to live with his father, but he visited his siblings whenever he could. While Mike always tried to do something special during the time they spent together, he never really knew what his brothers and sisters thought of him or his visits with them.

But many years later, Mike received a letter in the mail. He opened it to find a hand-written note from his youngest sister. In that note, she told Mike how much she appreciated his kindness during one of his visits, when he took her out to choose a Christmas tree. She said it was the first time anyone had ever taken her to pick out a tree, and how after all this time she had never forgotten how wonderful she had felt that day.

That note healed years of self-doubt Mike had carried with him since he was a youth. He was so moved by his sister’s note he could not help but reread it many, many times.

But then one day, Mike realized there was tremendous power in this simple note, and he decided it would be a good idea to share the story of his sister’s note with other people. First he told the story in a newspaper article. Later, he wrote a book called The Note. Mike was encouraged by the response he received from the public.

But one day, Mike woke up and thought, “If one simple hand-written note can change my life so profoundly, what if I could inspire one million people to write a note of appreciation? It could make the world a million times better.”

And that, in a nutshell, is the essence of Mike’s latest creation:

The Note Project

http://noteproject.com

The Note Project is a global movement to make the world a million times better by inspiring 1 million people to write a note of appreciation to someone who made a difference in their lives. It is free to join AND because Mike is so passionate about writing notes of appreciation, a portion of all proceeds from the sale of his book The Note on The Note Project website goes to charities that support literacy projects around the world.

Mike’s vision for how The Note Project will change the world is pretty inspiring. He says, “Everyone has the power to make the world a million times better. And it’s so simple. Just think of all the people who have made a difference in your life, whether friends, family members, neighbors, teachers, employers, co-workers, old classmates. Think of the good times you had together or the nice things they did for you…Maybe they cheered you up when you were sad or made you feel special when you were questioning your self-worth…Whatever it was, a simple note of appreciation from you could make their day, their week, and maybe even their whole year!”

To celebrate the launch of The Note Project, Mike is hosting a FREE 3-day online Note Project Telesummit where you will hear wisdom from 10 world-renowned authors, artists and speakers on the topic of “Appreciation as a Way of Life.”

The Note Project Telesummit

Mon April 18, Tues April 19, Wed April 20

12pm Pacific, 3pm Eastern, 8pm UK

Register FREE at

http://noteproject.com/launch/pages/telesummit.html

Here’s the great line up of guest speakers:

• Mike O’Mary - author, publisher, Founder of The Note Project
• Lynn Serafinn – transformation coach, author, humanity-based marketer
• Dan Millman – champion athlete, author of The Peaceful Warrior
• John Kralik - author of 365 Thank Yous
• Michael McMillan – designer, motivational speaker; author of Pink Bat
• Florence Isaacs – author, journalist, media expert
• Chester Elton –author of The Carrot Principle and The Orange Revolution
• Nia Peeples – actress, singer, charity relief worker, Founder of Elements of Life
• Brenda Adelman – actress, spiritual mentor, “Queen of Forgiveness”
• Gail Goodwin – author, founder of InspireMeToday.com

If you cannot make the live event, you can download the audio later if you register.

I hope you’ll join me in tuning in to what just might be the best “feel good broadcast” of 2011– The Note Project Telesummit on April 18-20.

Warm wishes,
Lynn Serafinn
Questions/contact:
http://spiritauthors.com/contact

P.S.: It’s completely free to join the movement to make your pledge to send a note at http://noteproject.com. But if you need a little help to think of ways to write your note, check out Mike’s book The Note on his website. It’s available either as a full color gift book (for $14.95) or as an eBook (for only $1). When you buy the book during the month of April, you can receive a great collection of free gifts. See http://noteproject.com/launch/pages/ekit.html for details.

There are times when we all hit ‘the wall.’

We hit that wall when we start to wonder whether or not what we’re doing is making any kind of impact – not just on ourselves and our families, but also on those around us. So many times I have heard people ask, “Am I supposed to be working at the job I currently have?” People question their level of fulfillment and wonder what it’s all for– especially given all that’s transpired from an economic standpoint over the past few years.

Something’s gone awry in business. On morning radio and TV shows, pundits argue one way or the other about how to cure this problem. Recently I watched one commentator waving a large red pointer as he jumped up and down about financial projections and shortfalls. But is this really what’s going to motivate business to change and bring it back to its bastion of integrity and profitability?

Executives and entrepreneurs alike are facing the same problems: lack of motivation, less than stellar morale, and lack of fulfillment or a sense of accomplishment. They are fearful about their security and future.

But simply leaving the corporate world and working for oneself is not necessarily the solution. Sitting in a local coffee shop the other day, I overheard a conversation where one professional-looking woman was speaking to her sympathetic friend.

As she sipped her Americano, I heard the woman say, “I just want to walk out of this job and go weave baskets on the beach in Bali!”

Her friend replied, “Hey at least you have a steady job! I’m self-employed and it feels that way for me too. I thought I was supposed to be happier this way. I thought I was going to feel fulfilled doing work I believed in. But I can’t honestly say I am.”

They both stared at each other, looking beleaguered.

People want to feel productive. People want to make a difference where they work no matter what it is that they do. Many are tired of the problems we’ve faced in business year after year and are fed up. And they want to be making a better living (read money). However they are not quite sure how anything will get better.

So what’s the alternative?

It actually starts with each person– from corporate executives to the office worker to the self-employed– realizing that they are so much more powerful than they know, and by taking personal responsibility for their own happiness and fulfillment. It means they will have to make a shift and undergo the same kind of transformation needed in many businesses today: working from the inside out.

We start change by changing ourselves.

I thought this topic was of such importance, I wrote a whole book on the subject called Healing the Corporate World: how value-based leadership transforms business from the inside out.

To celebrate the launch of my new book, which is coming to Amazon on October 12th, I would like to invite you to attend a very special FREE 4-part online telesummit with 9 guest speakers on this very topic:

“Transforming Business from the Inside Out”
October 4th-7th
1pm EDT/ 10am PDT/ 6pm UK/ 7pm CET
Register FR*EE and read about our 9 VIP guests at
http://www.mariagamb.com/book/telesummit.html

On this event, over the course of 4 days, you will get to hear thoughts from a distinguished panel of 9 passionate and innovative authors and speakers (ok, I’m one of them) to discuss the ingredients for becoming the ‘Change Agent’ in your business, in your life and in the world.

I believe people are the greatest raw material in any business when their mindset and belief is focused on creating rather than competing. When our values and rules of engagement, both for ourselves and our teams, are in alignment, we can finally become the Change Agents and get past that brick wall.

I hope you’ll join me October 4-7 to hear what some of today’s leading business innovators also have to say about this subject.

P.S.: Lynn will be co-hosting on this event. So if you’re a fan of Lynn’s work, be sure to join us this week!

Maria Gamb, author of "Healing the Corporate World"

Today I have the great pleasure of being the host on Day 5 of the Virtual Blog Tour for Healing the Corporate World by author Maria Gamb.

Written by former Fortune 500 executive, Maria Gamb, who spent more than 20 years trailblazing businesses valued at upwards of $100 million, Healing the Corporate World is a cutting-edge book examining the deep, and usually unspoken, ailment of the modern corporate world, offering solutions for healing at a personal, financial and even spiritual level. By showing the reader “the four cycles of transformational leadership”, Maria provides business leaders, from solo entrepreneurs to corporate senior executives, practical answers on how to transform their organizations from the inside out, and become “Change Agents”, consciously creating their own reality.

Yesterday, Maria visited Liz Pabon at www.lizpabon.com/blog. For today’s stop on the tour, I decided to ask Maria some questions about self-sabotage, feelings of powerlessness in the workplace, and how to rise above them.

*   *   *   *   *

Lynn: You mention in your book that some of us actually sabotage or compromise our own success. In your experience, what are some of the most common ways we do it?

Maria: Often times we engage in competitive behaviors, defensiveness and/or our values are compromised. But ultimately this all goes back to the same thing: we’re afraid that we’ll be found out as “not being good enough” or that potentially we believe there isn’t “enough” to go around. That means not enough opportunities, not enough resources to share, not enough praise or recognition.  These are actually basic needs: to be seen, heard and recognized.  By engaging in these “not enough” behaviors and attitudes, we often alienate those around us who can contribute directly to success.

Lynn: You mention in your book that it is vital to build teams that reflect our core values. What advice can you give for doing that when there are so many different value systems at play, and when some people in the workplace might not even be in touch with their own values?

Maria: It’s important for the individual business professional to decide what is most important to them.  If it’s honesty, for example, then you would need to quantify exactly what that means in specific, actionable terms.  Doing this helps to create a very clear framework of reference rather than an abstract ideal that will be hard for others to fulfil.  More importantly, it will be challenging for the individual to know or experience that value in another human being without this quantifiable method.

People will be different, but that’s the beauty of this.  In fact, my suggestion is to decide on 2-3 core values or beliefs of what they feel is most valuable for their team members to embody and then build that team.  There will never be a 100% perfect match where everyone has the same values, but it is important to pick the ones that matter most to you.  What you’re doing in this process is insuring that you’re all on the same page with regards to your rules of engagement in how you will work together and with others.

Lynn: You talk about “blazing a new trail no matter where you are.” What words of encouragement do you have for people who see themselves as powerless and at the “bottom of the food chain” in their business environment?

Maria: People are only victims if they choose to take on that role.  That is a belief that no one will ever hear them or understand or appreciate what they have to offer.  The truth is that the individual has to believe in themselves first and what they have to offer as truly valuable.  When they do they do not feel powerless.

A majority of the book is based on helping the reader to understand that they create their work environments and outcomes.  They are in control of their happiness and security when they work through the processes outlined.  Those who may perceive themselves as at the bottom of the food chain may not feel they can make any real difference on the scale they’d like.  However, when they begin integrating this work into their lives they first change the immediate environment and effectiveness, which builds to greater influence to those around them.  That’s the point: to use your influence in a positive manner.  But first, you’ve got to start exercising those beliefs and values into your personal and professional life first.

Lynn: A lot of your work focuses on corporate environment and teams. Most of my clients are solo-preneurs who don’t work within the same kind of environment. How can these kinds of people apply your principles? What will it bring them and their business?

Maria: The beauty of the content in the book is that it applies to all those in business, not necessarily just large corporations.  Many entrepreneurs dream of having large businesses with a huge earning potential.  That sounds like they want to build their own legacy within their niche.  The tools, tips and processes outlined in the book are universal. They share what it takes to be a person in business who creates solid, healthy relationships and influence.  With that influence they have a decision to make about how they want to use that success: to take care of themselves and their families only or to help others too.  You see, the concept of commerce was built to bring the flow of goods, services and opportunities, including the flow of money, into the world.  Entrepreneur or executive, both are engaged in this exchange.  So why not use the tools for building a more compassionate and conscious business from the start – when the entrepreneur has the dream or idea then begins to bring it into the world.  What this system brings is positive influence and affluence: the fulfilment of one’s purpose and a deeper understanding of what you’re doing and why it’s so important.

*   *   *   *   *

I hope you enjoyed this interview with Maria Gamb and that you’ll check out her new book Healing the Corporate World, which is coming to Amazon on Tuesday October 12, 2010.

You can receive a complete library of beautiful personal development gifts when you buy the book on the day of its launch, including one from me: a special report called “Why Nice People HATE Marketing” (it’s actually a sneak peek at some of the content from my upcoming book).

In addition, Maria is hosting an exciting FREE 4-day telesummit entitled “Transforming Business from the Inside Out” on October 4th – 7^th with a distinguished panel of 9 of today’s most innovative authors and speakers on becoming the ‘Change Agent’ in your business, in your life and in the world!

If you’d like to attend, all you have to do is request a “launch reminder” about the book, and you’ll receive all the information to attend. If you cannot make the live event, you can download the audio at your convenience.

To find out how to buy Maria’s BOOK and receive these gifts,
including the FREE pass to the 4-day online telesummit, go to

http://www.healingthecorporateworld.com

AND you can read all about the TELESUMMIT and the guests at

http://www.healingthecorporateworld.com/telesummit.html

Be sure to follow Maria tomorrow when the next stop on his Virtual Blog Tour is Geoff Laughton’s blog at www.spiritedmusings.com.

As usual, please do feel free to share your comments and thoughts below. I love reading your feedback.

This week I have had the great pleasure of hosting the 3-day telesummit “The Shift. The Message. The Transformation”, which is being sponsored by my client E.Dee Conrad, in celebration of her new book A New Dawn Awaits. The telesummit is an online event with 10 different speakers spread across 3 days. On today’s broadcast, we were talking about “The Message” of these changing times. What is it? What are we being called to do, be or understand?

Our guests were angelic channeler Jeff Fasano, spiritual teacher Tambra Harck, and “House Whisperer” Christian Kyriacou. When I asked them all what “The Message” was, here’s the essence of what each said:

Jeff said, “That we are all connected.”

Tambra said, “That we are Love.”

Christian said, “That we are already Perfect.”

As the conversation unfolded, it became clearer and clearer to me that these three words were simply different “flavours” of the same message: Unity. Unity was the Message. And the messenger? Well, the messengers were all expressing it in diverse ways.

Around midnight tonight I was on Facebook sharing comments with Jeff Fasano about this. He said, “So interesting to to hear the same message and all parts of it in different ways.”

To which my response was, “Indeed, Jeff! It really “landed” with me that “unity” is the message and “diversity” is the messenger. Beautiful.”

These words slipped out of my mouth (or, rather, my fingers… after all, I was typing on Facebook!) tha t I hadn’t even thought about them. But then, when they emerged, I know that these words will probably be attached to me for the rest of my life, because they just “grabbed” hold of me in a very profound way.

I felt SO inspired, I suddenly had an urge to create a video about it. It was like a fever. And in less than 2 hours, I made the images I wanted, found the perfect stock music and put the video together. I’d like to share it with you here:

NOTE: If you are viewing this blog post in your Inbox, you probably cannot see the video on your screen right now. If that’s the case, you can watch it on YouTube at: http://www.youtube.com/watch?v=6borzYRHDEc .

I want this video to go VIRAL. Not for my sake. For the sake of “The Message”. It’s only a minute long. So please take 1 minute to watch it, and then leave your comments (either here or on YouTube). But most of all, SHARE it with a friend. Let the message be spread that our DIVERSITY is what allows us to unfold the same Message in so many beautiful ways.

*  *  *  *  *

A slightly more esoteric angle on this topic:

I have often said, “If Truth is True, it must be True at all times, in all places. Therefore for any “message” to be “True”, there really can only be one “Message.”

However, if such a message is to be True at all times, in all places, it must therefore be unlimitedly variegated as well. It must contain all possible ways of expressing itself. By its very nature, it must be spoken from unlimited mouths in unlimited ways. Diversity is the Messenger.

In Vedic (ancient Indian) spirituality, there is an image of Mahavishnu, the 4-armed Dreamer of Creation, lying on the coils of a cobra called Anantashesha (which basically means, “having no end”). Anantashesha is not just any cobra, mind you. He has unlimited heads (i.e., as he has “no end”, his qualities are unlimited). Of course, because he has unlimited heads, he has unlimited mouths. And what does he do with those mouths? He sings the praises of the great Dreamer of Creation, Mahavishnu, who is the embodiment of Eternal Truth.

In other words, Unity is the Message. Diversity is the Messenger.

And so we too, all of us, are a part of the great Unity wherein there is only One Message: We are all of the same essence; and that essence is Divinity, Perfection and Unconditional Love.

And just like Anantashesha, our unlimited forms and variety serve only to give unlimited flavour and colour to the One Truth.

May all human beings embrace their beautiful diversity and become Messengers for this Message.

Shift the World. SHARE this Video.

Thanks so much.

Lynn

P.S.: If you’d like to hear the playback of “The Shift. The Message. The Transformation,” go to http://virtualspiritualevents.com

About Lynn Serafinn

Lynn Serafinn is a an award-winning transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced two #1-selling book campaigns, and another #2-selling campaign, in just the past few months. She is also the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. To contact Lynn for coaching, campaign management or media appearances, please fill in the form at http://spiritauthors.com/contact.

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Lynn Serafinn takes a look at the “2012 phenomenon” and tells you about a FREE event Sept 14-16 where 9 leading authors and speakers discuss “the Shift” occurring on our planet today.

Have a look for yourself. Google the term “end of the world predictions throughout history” and see how many amusing articles you will find on “failed” predictions, and how many times the world simply didn’t end.

Given all that experience, you would think our society would have given up on “end of the world as we know it” predictions, and take faith that, while the world is constantly in a state of flux and change, life moves onward regardless.

So why is it that nowadays people are getting all hyped up about the “2012” phenomenon?

By now, most of you know that the year 2012 (more specifically, the date of December 21, 2012) is the end of the Mayan calendar. Predictions of what might happen have been appearing in the media at both extremes of the spectrum, from catastrophic polar shifts to spontaneous ascension to a higher dimension. And amidst these extremes, my guess is there is a vast silent majority of people who believe December 21, 2012 will be a day just like any other and that life will simply move on as usual.

Personally, I do believe 2012 will be a year of change, but I believe this change will be a subtle conglomerate of all three of the above outlooks.

• While I do not particularly think the Earth will roll over on its axis, I do see unnatural shifts in the environment occurring around us, and humankind seems to have had a hand in much of it. But then, amidst this environmental imbalance, I also see thousands of grass-roots movements on the planet cropping up who hold the core belief that we humans must re-establish our emotional and spiritual connection with our planet.

• I see our economies collapsing, and again it is largely the result of our own miscalculations and anxieties. But again, amidst this collapse, I see people becoming immensely creative in developing new economic paradigms that will change our world significantly in the coming generations.

• And amidst all this environmental and economic upheaval, I also see a greater percentage of the population becoming disheartened with the “old way” of leading their lives, and seeking pathways to a higher Self and more integrated way of being. In the workshops I have delivered over the past year, I see people going further and reaching higher levels more quickly than in the past. Whether this is “cosmological” or a purely social phenomenon doesn’t really matter. The fact is, more and more people are becoming interested in raising their own consciousness and cultivating their own personal spirituality.

I don’t believe the “end” is coming, but the world IS changing; and we are part of that great and wonderful change.

So what really lies ahead?

One of my spiritual author clients, Ms E.Dee Conrad, addresses this very question in her upcoming book A New Dawn Awaits, which is coming to Amazon on Tuesday September 21st. To celebrate the launch of her book, E.Dee and I thought the topic was so compelling that we have coordinated a very special 3-day FREE online event with a great line-up of guest speakers. We would love for you to attend.

It’s called:

“The Shift. The Message. The Transformation”

DATES:

Tues Sept 14, Wed Sept 15 and Thurs Sept 16

TIME:

9am – 10.30am PDT

12pm – 1.30pm EDT

5pm – 6.30pm UK

Register FREE at http://virtualspiritualevents.com/

Over these 3 days, you will hear from 9 of today’s leading authors and speakers on the subject of consciousness and the great “shift” that is taking place on our planet today. Our guests include:

• Hunt Henion, author of four books, including the bestseller, Looking, Seeing & Knowing
• Bill Douglas, Tai Chi master and author of 2012 The Awakening
• Christian Kyriacou, Energy Healer, Ki Architect and House Whisperer
• Tambra Harck, spiritual teacher, radio host and author of the book Sacred Truths
• Jeff Fasano, photographer, author, angelic channeler
• Alan Seale, award-winning author, and leadership/transformation coach
• Tracy Latz and Marion Ross, “Shift” Doctors, and co-authors of the bestseller SHIFT: a woman’s guide to transformation.
• And of course, E.Dee and I will be co-hosting the discussion and offering our own thoughts and insights.

This telesummit is absolutely free. You can listen either via telephone or via webcast. And if you cannot make the live event, register anyway, because you can download the audio anytime up to 30 days after the event.

Again, to reserve your place, just go to http://virtualspiritualevents.com/. You can even send in a question you would like to ask the panel.

ALSO, at the telesummit, E.Dee and I will be telling you how you can receive a complete library of 30 personal development gifts when you purchase her inspiring new book A New Dawn Awaits on September 21st, including a free mini-eCourse entitled “Making Friends with the Monsters Under Your Bed” from me, which can help you recognise your own limiting beliefs, to make way for your own conscious evolution.

I do hope you will join us on Sept 14, 15 and 16 for “The Shift. The Message. The Transformation.”

As E.Dee says in her book:

“The end is not near, but the future is.”

Warm wishes,
Lynn Serafinn
Spirit Authors Coach

http://spiritauthors.com/contact

For more information about E.Dee and her book,
A New Dawn Awaits,
visit http://edeeconrad.com

About Lynn Serafinn

Lynn Serafinn is a an award-winning transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced two #1-selling book campaigns, and another #2-selling campaign, in just the past few months. She is also the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. To contact Lynn for coaching, campaign management or media appearances, please fill in the form at http://spiritauthors.com/contact.

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Equipment
The good news is, you don’t need any fancy equipment for this one. I am using a Tribest “personal” smoothie maker, and I imagine a good blender would also do the trick. For me, my personal smoothie maker is perfect because I live alone, and there is no waste or leftovers. It’s also extremely energy efficient because it is tiny, and you only need to run it for a few seconds to make your soup. The recipe below is for ONE serving (about 12 oz/400ml). If you have a larger blender/smoothie maker, and want to make more soup, just increase the amounts as desired.

Note: If you don’t have organic veg, or you don’t have whole spices to grind, you can still make this recipe, but really the taste is completely different. And if you think you don’t have time to make this, my TOTAL preparation time was LESS THAN 5 MINUTES!

Ingredients
First of all, I highly recommend getting your produce from a local organic farm. I just started ordering a weekly fruit and veg box from Riverford organic. They deliver it fresh right to your door. I have to tell you, the asparagus was SO tender, it was like eating a completely different vegetable from anything I’ve ever had before (and the humus I got from them was simply to die for!).

• 50 gm organic tofu (about 1” x 3” x 3” block)
• 6-8 stalks organic asparagus
• ¼ bulb organic fennel
• ¼ teaspoon black peppercorns
• ¼ teaspoon Himalayan salt
• ¼ teaspoon whole cumin seeds
• 1/8 teaspoon powdered kelp (optional; I add this to boost my sluggish thyroid as it’s rich in iodine)
• 1/2 teaspoon extra virgin organic olive oil
• 1/2 cup water. The water should either be room temperature or slightly warm, if you prefer warmer soup. Do NOT use very hot or boiling water, as it will expand in the blender AND it will also kill off the nutrients.

How to make it:

• Grind peppercorns and cumin seed with a mortar and pestle (you can use powdered, but it simply isn’t the same!). Set aside.
• Cut tofu into 1/2” chunks and put in blender cup. Put in just enough water to cover them.
• Blend tofu until it is a smooth cream.
• Chop asparagus and fennel into small enough chunks to get around the blade of the blender. Put into blender and pulse until chunky.
• Add ground pepper, salt, cumin, kelp and olive oil. Blend for 30-40 seconds.
• Your soup is READY to eat! If it’s too thick, and some water (slightly warm if you want warmer soup).

This is awesome with a couple of slices of toasted no-yeast rye bread with humus. What a TASTE!

Ok… so why am I REALLY talking about soup?

Environment: Earlier this year, I took a “10/10″ pledge in which I vowed to cut my fossil-fuel consumption down by 10% in the year 2010. You might think reaching this goal is a diffcult thing to acheive, but something as simple as making raw organic asparagus soup can help you get started. How?

• If you buy your organic produce from a local farm, like I did, you are saving on “food miles” as they are not being flown to you from the other side of the planet. It’s even BETTER if it comes from your OWN garden.
• Coming from the local farm, and not the local supermarket, there is NO packaging or waste at all. Even the little bits of veggies that I didn’t throw into the smoothie maker I put into my compost bin, and it will be helping to grow vegetables in my back garden later this summer.
• Running a little 200 watt blender for 40 seconds takes a LOT less energy (and costs a lot less money) than cooking a pot of homemade soup on the hob for 20-30 minutes, so it’s very economical, too.

Health: Eating veggies that are local means they are fresher, and packed with nutrients. The longer the gap between when your fruit/veg has been picked and when you consume it, the more nutrients are lost. Also, eating with the seasons (as organic farms provide you only season produce) will also improve your health, as it puts your body “in synch” with your environment, giving your greater immunity.

Spirituality: There is something very spiritual about getting closer to Source by eating organic, local, fresh and uncooked. I don’t think I will ever go 100% raw, but I have to tell you, when you eat something like this, you feel like you are tasting the Sun and the Earth, and that’s pretty special. It helps you feel connected, and lets you know that you are safe in this big, vast Universe.

Fun and Creativity: It’s actually pretty cool to make up new concoctions. I make up something new every day. I had a delicious melon and plum smoothie before. Sheer nectar! In fact, what’s so neat is that just about ANYTHING you toss into the smoothie maker can be turned into something really tasty and interesting. Experiment and set yourself free!

Closing thoughts
Today, I found out another close friend of mine has breast cancer. Mind you, this particular woman is one of the most health conscious people I know, so if it can happen to her, it can happen to anyone. I do believe the high incidence of cancer in today’s world is due to us being just so disconnected from the Source of life, both in our food, and our state of being in general. Our failing health is a symptom that we human beings are craving a return to a more natural state of living in harmony with the Earth. And the good news is, I firmly believe it is “do-able.”

I took the 10/10 pledge because I love our Planet, and I also believe our dependency upon petroleum is simply a recipe for disaster, for so many reasons.

Let’s not consume THAT recipe. Instead, let’s start (un)cooking up our own recipes. I’ve done many things this year to make good on my 10/10 promise. If you do only one thing this year and nothing else, start off by making a pledge to buy local produce. Or better yet, how about starting a vegetable garden in your backyard? I’ve just done this with the help of a neighbourhood woman, as part of the new “garden share” project we at Transition Bedford are hoping to get going this year. But more on that another day.

Lynn Serafinn

I wanted to celebrate the occasion in style, so I had in mind I wanted an extra special guest for that particular broadcast. I am delighted to tell you who he is.

Tony Juniper

On Wednesday 20 January, at 6pm UK/1pm EST, I will be hosting campaigner, writer, sustainability adviser and one of the UK’s best known environmentalists, Tony Juniper. A dynamic and inspiring speaker, and often referred to as an “Eco Hero”, Tony has worked for the last 25 years for change toward a more sustainable society at local, national and international levels. Amongst his almost endless list of personal and professional experiences, he has served as Vice-Chair of Friends of the Earth International, and is currently Special Adviser to the Prince of Wales Rainforests Project, Editor-in-Chief of National Geographic’s new Green Magazine supplement, and is the Green Party Parliamentary candidate for Cambridge, England.

On this very special anniversary edition, Tony and I will discuss his thesis of “Harmony” as taken from the upcoming book of the same name he is currently writing with Prince Charles and Ian Skelly, and is scheduled for publication by Harper Collins in autumn 2010. Tony will tell us about the present state of environmentalism, what we’ve achieved and not achieved, and what’s next for humanity at this time in history, and explain how the solutions to the ecological and economic problems we now face at a planetary level are not due so much to our political, technological or corporate systems, but rather to the fundamental fact that we as a culture have become disconnected from the Earth, and are illiterate as to how nature works and how we as humans fit into the natural order on a cosmological and spiritual level.

On the air, Tony will offer us some easy, joyful and practical ways to re-engage and reconnect with our planet and re-establish the true, holistic harmony that is meant to sing within every human soul.

You absolutely will NOT want to miss this most important and truly inspiring show.

In keeping with the theme of the show, I will also read the “Harmony Meditation” from my upcoming book, “The Companion Guide to the Garden of the Soul”.

Listeners can listen LIVE or “on demand” any time at
http://ow.ly/UvBM

You can also subscribe to the show via iTunes. Just look for Lynn Serafinn’s Garden of the Soul on BlogTalkRadio
http://blogtalkradio.com/Lynn-Serafinn

PRESS RELEASE: WOBURN, BEDFORDSHIRE – 18 November 2009 – Today at Woburn Sculpture Gallery, Bedfordshire Businesswomen (BBW), a not-for-profit networking organisation for women who live and/or have business interests in the Bedfordshire area, now in its 21^st year, announced their annual business awards for outstanding achievement in various categories. Amongst the six winners for the 2009 awards, which were sponsored by Barclays Bank, was Lynn Serafinn, a Bedford-based community leader, transformation coach, personal development trainer, public speaker, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. Ms Serafinn received the BBW award for “Working within a Community Organisation or Not-for-Profit Organisation” owing to her work as Founder of the Global Wellness Circle, and also as the Chair of Transition Bedford, a new initiative that is part of the worldwide Transition Network addressing climate change and fossil fuel dependency.

In spring 2008, Ms Serafinn noticed that there was a large faction of practitioners in the holistic health and wellbeing industry who felt isolated both professionally and socially, having no way to promote their businesses or to educate the public about the benefits of living a more natural, holistic lifestyle. In response to this, she formed the Global Wellness Circle (GWC) in May 2008, first in Bedford, but within a few months it rapidly expanded to other parts of the UK. GWC is a community of independent holistic practitioners and members of the general public, whose primary aims are to provide the public with information, education, support and access to a range of quality services and products in holistic and natural health, as well as to provide a truly inclusive social environment fostering open-mindedness, light-heartedness, fun and overall positivity, thus creating an atmosphere of holistic wellness. Now with five chapters (Bedford, Cambridge, Northampton, Milton Keynes and Hemel Hempstead, with another proposed in Dunstable for 2010), and having grown to a wider community of nearly 500 people in central UK, GWC is currently in the process of applying to become a CIC (Community Interest Company/Social Enterprise), with the aim of expanding their ability to help the wider community lead happier, healthier and more fulfilling lives.

Being truly passionate about helping people feel greater connection to themselves, to each other and to the Earth, Ms Serafinn had the opportunity to expand the parameters of her community work when, in June 2009, she was asked to serve as Chair of the newly formed Transition Bedford, a volunteer community initiative whose objective is to create a plan for a sustainable Bedford, addressing everything from climate change and energy, to education and community. Transition Bedford is part of the larger Transition Town Network of over 1500 towns, villages and urban neighbourhoods worldwide, which is a grass-roots initiative addressing the shift away from fossil fuel dependency and towards a sustainable environment by taking definitive, community-driven action in response to climate change and the impending impact of peak oil upon our lifestyle.

As Chair of Transition Bedford, Lynn leads awareness-raising events, community meetings and steering group meetings, and represents the initiative in a variety of public settings. Borrowing from her skills as an online promotion expert and personal development trainer, she also created and maintains their blog, coordinates their online social networking, writes articles and media releases, and offers both free and low-cost training to the public.

She says, “The link between the Global Wellness Circle and Transition Bedford is really pretty seamless. GWC in central UK can easily provide a link between the health and wellbeing sector and the Transition Town initiatives in our local regions, by helping society make the transition to a healthier lifestyle in which we relearn many of the human skills, such as herbal medicine, natural remedies, organic farming and food production, that enable us to be well, rather than compelling us to invent new technologies to fight disease.

Ms Serafinn is no newcomer to community work. Originally from the US, she worked in the 1990s with the Interfaith Action Coalition in Phoenix Arizona, helping to coordinate large-scale events that crossed cultural and religious boundaries and brought together thousands of members of the community who would not otherwise have been connected. In 1997, she was one of the founders of a worldwide non-profit organisation called GOKUL, which sponsored and coordinated world lecture tours of some of India’s leading spiritual teachers. In that capacity, she also created and managed their website, and was the anonymous audio transcriber/editor of several books on eastern mysticism published by that organisation.

Lynn is also no stranger to receiving accolades. Coming from a long history in the music industry, she was the recipient of the National Defence Foreign Language Fellowship in the 1980s, which enabled her to study music and philosophy in India, and she co-wrote and produced a number-1 electronic dance club track in the 1994. In 2005, she received the Microsoft UK Innovative Teacher of the Year Award for her creative use of technology in the Further Education sector. In 2007, her coaching company Create-a-Life won the “Best of Bedford Business Awards” for the best Health and Beauty Company, after only 7 months of practice. And most recently, her self-published book The Garden of the Soul: lessons from four flowers that unearth the Self became an Amazon bestseller in both the US and the UK when it was released in April 2009, outselling such prominent authors in the same category as Deepak Chopra, Eckhart Tolle and Neal Donald Walsch. As a result, she is in demand as a speaker and coach on the topic of self-publishing and book marketing, and has also received countless letters from readers, thanking her for the healing her writing has brought them.

In addition to her community work in central UK, Lynn extends her influence to people all over the world via her weekly Internet radio show “Lynn Serafinn’s Garden of the Soul”. She says her core belief is that every human being is the hero of his or her own life, and that all facets of her work are aimed at helping others unlock their natural-born hero.

Transition Bedford, whose official launch event is being planned for mid-2010, will be working closely together with groups like Zero Carbon Castle, Sustainable Oakley, Goldington Golden Gardens, the Global Wellness Circle, Mile End Allotments and many others, as well as with Bedford College through their Education for Sustainable Development programme. The long-term goal will be to develop educational programmes, skills training and community projects that will not only raise public awareness, but will also help the town make the transition towards a more vibrant and self-reliant community in such areas of food and energy production, natural health, economy and environment.

“Our approach to climate change is not all doom and gloom, believe me,” says Ms Serafinn. “The real purpose of Transition Bedford is to help people feel uplifted and connected, and to allow them to see how essential a factor they are in the revitalisation of their town, and the world in general.”

Transition Bedford invite any and all members of the greater Bedford community, whether individuals, groups or businesses, to contact Lynn Serafinn at lynn [at] lynnserafinn [dot] com and get involved. You can also visit their blog at www.transitionbedford.org

###

ARTICLE REFERENCES

Bedfordshire Businesswomen website: http://www.beds-businesswomen.org/

TRANSITION BEDFORD CONTACT INFO:
Contact: Lynn Serafinn
Email: lynn [at] lynnserafinn [dot] com
Web: http://www.transitionbedford.org
Forum: http://groups.google.com/group/transition-bedford
Tel: 44+ (0)845 880 25 28

TRANSITION TOWN NETWORK:
Web: http://www.transitionnetwork.org

LYNN SERAFINN CONTACT INFO (AUTHOR, SPEAKER, TRAINING):
Email:lynn [at] lynnserafinn [dot] com
Web: http://www.lynnserafinn.com

LYNN SERAFINN COACHING AND TRAINING ENQUIRIES:
Email: info [at] create-a-life [dot] co [dot] uk
Web: http://www.create-a-life.co.uk

–        END –

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Whether we are aware of it or not, the members of the Initiating Group (IG) at Transition Bedford are now evolving from the “forming” stage into the “storming” stage. Can you feel it? Entering the storm means we are making real progress, even if it seems unclear right now. So, at this important juncture, in hopes of taking us even further into the eye of the storm, I’d like to share some ideas which have been swirling about in my mind ever since my Transition Training in London. It has to do with media, our responsiveness to it, both conscious and unconscious, and our role as leaders in the community. After much reflection, I believe in our work within the Transition network, it is essential that we bear in mind

1. That we as an initiative will need to understand and address public emotions that may be stirred up by the media in all its forms (TV, film, radio, newspapers, magazines, books, pop culture, music, advertising, Internet, social media, etc)

2. That we will also need to become acutely aware of how WE ourselves are impacted by media, whether consciously or unconsciously

3. That we will need to know how to protect ourselves against succumbing to any unconscious unwanted impact, so we do not become “reactionary machines” instead of creative, resilient human beings, both individually and collectively.

4. That we will also need to become acutely aware of our own impact upon our community as we reach out to them.

5. That we will also (and most importantly) understand how to avoid unintended impact upon the community.

It is important to understand that these statements do NOT mean that we, as part of the Transition Network, are not entitled to our emotions. It would be an unreasonable expectation to think that we as humans should never feel angry, overwhelmed, grief-stricken, bitter, hopeless or cynical, especially when we are facing issues of such importance as climate change. Nor is it true that, by being part of a Transition Town initiative, we are expected to become super-humans or non-humans.

In fact, the truth is exactly the opposite.

We have to become human, pure and simple. And human means to understand emotions and how they impact us, so we can use them for our own expression, rather than feeling used by them. To be human does not mean controlling or suppressing emotions. Rather it means learning how to express them openly so that others also feel safe to express their own emotions in our presence. For in this process, trust is activated. And if our ultimate goal is to create community, trust is the most essential ingredient. Without it, there can be no community. Without community there can be no consensus. And without consensus, there can be no effective transition.

So if trust is the move essential ingredient, what does it mean to “protect ourselves” against unconscious impact? Doesn’t this sound like the opposite of trust? Not at all. Protecting ourselves means to be able to trust our own selves—our instincts, our feelings, our thoughts and our actions. It means knowing with certainty whether our actions are true responses to what is needed, or simply autonomous reactions to our own fears. And when we are able to make this distinction, and be truly confident in our self-trust, we have found the difference between enslavement and freedom.

But that works at an individual level, but what about at a community level? How does a community learn to trust itself? I have spoken with many other TT groups, and the question always comes back to, “How do we convert the unconverted?” In other words, “How do we get one part of the community to trust and believe another part of itself?”

If we ourselves are, consciously or not, enslaved by our own emotional reactions, caught in a web of our own fears, anger and frustrations over the state of the World, we would be hard-pressed to find anyone who would wish to come within 10 paces of our energetic range. And really, why in the world would they? If we flood people only with urgency, they will either swing towards us in a panic, or they will swing away from us in a panic. But if we stand powerfully within our own peacefulness combined with passion, love combined with laughter, optimism combined with sense of ongoing purpose, chances are far greater that people will learn to trust us just enough to listen to the more “urgent” message we might also wish them to hear, so they understand the matter fully. The answer to the question of converting the unconverted therefore is simply this: we will create precisely the energetic reaction in others that we ourselves project. If we wish to bring people into our wonderful vision of the future, we must first and foremost create the energy of that vision within ourselves. But if we are holding only the vision of what we wish to avoid and fear most, it will only drive people away from us. If we TT groups end up frustrated, wondering why we are having so much difficulty expanding their community, the first place to look should be our own emotional state. Within that lies the seeds of the impact we are creating in our community, whether intended or not. Our first responsibility, therefore, is to cultivate our own self-awareness. Without this, no action can take root in any lasting, effective way.

How do we start building this self-awareness? One way to start is simply by observing the energy shifts that media and other influences create both upon the public and upon ourselves. For instance, I notice that since I stopped watching television in Feb 2008, my anxiety about the economy has decreased radically, while many others around me (who watch the news on TV regularly) appear to be more stressed than ever. Of course I am not suggesting that everyone stop watching the News; I am merely noticing the impact. And in this noticing, I have valuable information upon which I can base my decisions for how I wish to communicate with others, and respond to the issues around me.

That is a very simple example, but the deeper we look, the more subtleties we will find and the more aware we will become. And as we become more aware, we become better at standing neutrally within our circumstances without impulsively reacting to them. By observing, we eventually will come to know what needs to be done and when in order to make the system work. With time, we will learn that it is sheer futility to try to nullify negative energy by pushing against it, and that if we do, we are only allowing our own energies to be drained away in the process. For the secret I have learned over the past months is this—the Transition Town movement is not only about creating sustainable energy for our technologies; it is also about creating sustainable energy for our hearts and minds. It is about creating a World and a lifestyle in which we ultimately feel more alive.

And what we might find in our quest for aliveness might surprise us. Falling back on the old “familiar” systems of fund-finding, establishing registered charities and other bureaucratic models may or may not result in breathing life into our community. We may feel these work well for us, or we might choose to toss them out altogether and create entirely new models. In the words of Buckminster Fuller, “You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” So the really important question for us now, as we begin to start the process of change together, is this: “How much fear are we ourselves holding onto that is preventing us from diving fully into the chaos of true creation?” It is vital that we deeply understand our own self-imposed limitations before we attempt to go out into society and expect it to change.

With regards to taking action, it was emphasised in the TT training, and I agree 100%, that while it is an easy temptation for us in new Initiating Groups to default into “jumping into action”, the more important thing is to understand ourselves first. If we jump into action primarily because our anxieties are being triggered, then we are simply reacting as a means to remove or avoid a discomfort. While emotions like anger or fear can stir us into action in the short term, they are not sustainable sources of energy. We risk burnout; and when we do burn out, we will find ourselves at the other extreme of passivity and apathy. When we simply react to stimuli, we get caught in the relentless pendulum swing between passive and aggressive. And we all know that a pendulum just keeps going over the same ground again and again, never really moving anywhere. It’s just like political systems that move continuously between Conservative and Liberal year in and year out. Reaction is not action, because it doesn’t take us anywhere.

To be effective as a Transition Town, we must learn deeply about the inner mechanisms that propel us to act or to react, both as individuals and as a community. It is only via this understanding that we can begin making a real “transition” away from the old paradigm and into the new. Our TT trainers stressed this over and over again and I would be remiss, especially as a life coach, if I didn’t hold the stake for this vital point.

And while I agree that “talk is cheap” if not backed by action and commitment, it is also not enough for us to jump into action, even if these actions bring about some degree of good. Everything we do inevitably creates an impact both in our local communities and on our Planet. Let us choose our impact carefully and not be satisfied merely with an endless stream of reactions. Let us create a legacy that results in the long-term transformation we envision.

So, as we begin our journey together into the eye of the storm, I encourage us to take time and care to really “land” this concept. If we want to make lasting change—and I know we do—we must first learn to operate within a new paradigm wherein we no longer simply react to stimuli, but we understand our own inner workings, and create vibrant solutions to the problems we may face. Ironically, to do that, in the beginning it will actually be necessary to take our focus away from the issues of climate change and peak oil for a little while, and to look first at who we are as human beings and what intrinsically joins us together beyond the “crisis”. This is not merely my own belief. Our trainers Nick Osborne and May East made expressed similar beliefs during our TT training. I don’t think I would be here at Transition Bedford if this were not the underlying ethos of the Transition Network.

I know some of my points may sound like “waffle” to some people. I know it might even create impatience, restlessness and irritability. And that is ok. All of that is symptomatic of the “storming” and “chaos” (to use M Scott Peck’s term) in the inevitable evolution of Transition Bedford becoming an actual community. I have faith in the process. I hope you do too.

Earth ~ Humanity ~ Connection

Warm wishes,

Lynn Serafinn, MAED, CPCC
Author, Transformation Coach, Trainer and Speaker
“Turning up the volume of the music in your heart!”

Lynn Serafinn’s Cosmic Universe (main site)
www.lynnserafinn.com

Training for the Inner Transition:
www.lynnserafinn.com/transition-trilogy-2009.html