At the exact same time I was launching Spirit Authors, I began writing a new book, which originally was intended to be a book for all those sensitive souls who didn’t like marketing, but needed to do it. I thought if I could help create a new paradigm for these kinds of people, it might be useful. But after I started diving deeply into the subject of marketing, I discovered so many revealing (and sometimes shocking) things about its history, intention and practice, and so many serious issues arising from consumer culture, that I knew this book was going to be something altogether different from what I had originally intended.

And now, after 2 years of daily writing, researching and pulling it all together, TODAY–Tuesday December 13th, 2011–is the big Amazon launch for my new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. (Click the title to find buy the book and receive some great gifts).

The 7 Graces of Marketing is a bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view. It reveals how our relationships with Self, others, our businesses, our economy and the Earth impact our health, our economy and the delicate ecological balance of our natural world. As much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm I call ‘The 7 Graces of Marketing.’

When you buy the book TODAY you can receive the complete set of 7 MP3s (over 10 hours of audio) from last week’s 7 Graces of Marketing Telesummit, with 24 internationally renowned speakers, such as Joe Vitale, Eric Pearl and 22 others, speaking about the ‘7 Deadly Sins’ of marketing and the ‘7 Graces’ of marketing. You’ll also receive dozens of other gifts offered by my friends and colleagues, to express our appreciation for your support. To buy the book, and claim your MP3s from the 7 Graces Telesummit, and receive a fabulous selection of gifts from my friends and colleauges, here’s all you need to do:

1. Sometime TODAY, go to http://the7gracesofmarketing.com/book-launch/pages/launch.html. This is the “launch” page.
2. On that page, you will see links to buy the book on Amazon US, Canada or UK (yes, you may purchase the book from another Amazon site; we just didn’t have room for all the links)
3. Click a link to buy the book on the Amazon of your choice. You may buy the book in either paperback or Kindle version
4. After you have purchased the book, Amazon will give you a purchase code. The purchase code is a 17-digit number, and it looks like this: 123-1234567-1234567. Copy this number to your computer clipboard.
5. Return to the “launch page” and enter your name, email AND your Amazon purchase code in the form.
6. When you hit the button that says “Yes, Please!” you will be taken immediately to the “bonus” page. This page has all the links to take you to the bonus gifts.
7. Just click the links of the gifts you would like to download.

That’s all there is to it! I am extremely passionate about this subject (as you will have heard if you listened to last week’s telesummit), and I am dedicated to getting the dialogue started in the business sector so we can change the way we do marketing, and make a brighter, healthier, happier world for our children and children’s children. I do hope you’ll check out The 7 Graces of Marketing.

Click HERE to get the book, the MP3s and free gifts now

Please PAY NO ATTENTION if Amazon says, “Only 3 left in stock” or “Ships in 1-4 weeks”. We have test ordered the book, and it takes about a 7-10 days to ship, and it is IMPOSSIBLE to “be out of stock” because this is a “print on demand” book, which means the book will be printed and shipped to you whenever you place an order.

If you have any questions or experience any problems, please do not hesitate to contact me via http://spiritauthors.com/contact

AND, I’d love to hear what you have to say about the book after you have read it, so be sure to subscribe to The 7 Graces of Marketing blog . I’m also starting a 7 Graces of Marketing Community for everyone who has bought the book, and who would like to meet others of like mind who want to bring ethics and values back into our business and marketing. So please do stay in touch.

With gratitude and appreciation,

Lynn Serafinn Author, coach, author promotions

http://spiritauthors.com

http://spiritauthorscoach.com

http://the7gracesofmarketing.com

Author Maria Gamb proposes some answers in her new Book Healing the Corporate World, coming to Amazon Tues Oct 12th, 2010.

It’s staggering to think about it.

The American Institute of Stress calls stress “American’s #1 Health Problem.” They estimate “75 – 90 percent of all visits to primary care physicians are for stress related problems” and that “Job Stress is far and away the leading source of stress for adults.” The New York Times quoted Steven L. Sauter (Chief of the Organizational Science and Human Factors Branch of the National Institute for Occupational Safety and Health) as saying, “workplace stress costs more than $300 billion each year in health care, missed work and stress-reduction” and “workers who report that they are stressed incur health care costs that are 46 percent higher, or an average of $600 more per person, than other employees. And in the UK, nearly half a million people expressed they felt work related stress was at a level that was making them ill in 2008, and these figures appear to be increasing rapidly every year.

But in spite of all this, to my shock, all too many sites I found during my research provide tips on how to “deal” with stress, rather than trying to change “what is.” One site even talks about being “stress hardy” to make us better able to survive what we believe we cannot change. In other words, it seems that all too many have thrown in the towel, and given into the idea that being stressed (and unhappy) at our work is simply a part of life, and that the best we can do is to learn how to cope.

But Maria Gamb, former Fortune 500 executive with over 20 years of experience in the corporate world, and author of the new book Healing the Corporate World: how value-based leadership transforms business from the inside out, has a different idea altogether.

By all accounts, Maria was experiencing a highly “successful” career for many years—at least to the naked eye. But inwardly, Maria, a highly sensitive and intuitive woman, with a great belief in the human spirit, knew something was intrinsically wrong with the way businesses were being run in our modern world. Stress wasn’t the problem; it was merely the natural symptom that arouse as a result of much deeper issues. Competition, fear, blame, feelings of helplessness, and a sense of not being “seen” had become the norm rather than the exception, especially in corporate life. And no amount of stress management would ever make stress go away until these issues were addressed—not only at a personal level, but also at a global level.

It was time to talk about how we were going to transform the business world and heal a seriously ailing system.

Understanding that real change could only come from within, with each person taking personal responsibility for his or her own thoughts and actions, Maria decided to write a book that would be a call-to-action to the business community entitled Healing the Corporate World: how value-based leadership transforms business from the inside out.

Maria wrote this book with a passion to start the ripple of change that will do exactly what the title says: HEAL the corporate world. That doesn’t just mean to rescue our culture from economic crisis, but rather to heal the people and relationships within organizations so they can become healthy, flowing systems for change and creativity that are founded upon values, innovation, personal responsibility and authentic leadership at all levels of the business structure.

And while the title suggests a focus on corporate life, the book is NOT just for CEOs, senior managers or even corporations—it is a book for anyone who works. You might be a middle-manager, or a new employee on a team. You might even be self-employed, or the owner of a small business. The principles in this book are applicable to anyone who wants to create a more human-focussed society by transforming the way we do business.

The official Amazon launch of Healing the Corporate World
starts at 12:01 AM Pacific, Tuesday October 12th.

To celebrate the release of this “inspiring and visionary book” (Ernest Chu, bestselling author of Soul Currency), when you purchase Healing the Corporate World on the day of its launch, you can receive a complete library of personal development gifts from dozens of leading authors, business professionals, speakers on the subject of business and self-improvement.

To purchase the book and claim your bonus gifts, go to
http://healingthecorporateworld.com

There you will find links to purchase the book from Amazon and instructions on how to claim your bonus gifts, including a special gift from Maria: almost 5 hours audio recordings of her 4-Day Telesummit, “Transforming Business from the Inside Out”, an uplifting and inspiring online telesummit with 9 of today’s top business and transformational authors and speakers.

When you look at all the bonus gifts, don’t worry about not having enough time to download them all. As long as you purchase the book during the launch, you’ll have access to the download page until October 31st.

I hope you’ll check out Healing the Corporate World on Tuesday October 12th, so we as a society can begin to apply these values-based principles in our work-place, and help start the process of healing for everyone.

Lynn Serafinn

Author, coach, book promotions

http://lynnserafinn.com

Maria Gamb, author of "Healing the Corporate World"

Today I have the great pleasure of being the host on Day 5 of the Virtual Blog Tour for Healing the Corporate World by author Maria Gamb.

Written by former Fortune 500 executive, Maria Gamb, who spent more than 20 years trailblazing businesses valued at upwards of $100 million, Healing the Corporate World is a cutting-edge book examining the deep, and usually unspoken, ailment of the modern corporate world, offering solutions for healing at a personal, financial and even spiritual level. By showing the reader “the four cycles of transformational leadership”, Maria provides business leaders, from solo entrepreneurs to corporate senior executives, practical answers on how to transform their organizations from the inside out, and become “Change Agents”, consciously creating their own reality.

Yesterday, Maria visited Liz Pabon at www.lizpabon.com/blog. For today’s stop on the tour, I decided to ask Maria some questions about self-sabotage, feelings of powerlessness in the workplace, and how to rise above them.

*   *   *   *   *

Lynn: You mention in your book that some of us actually sabotage or compromise our own success. In your experience, what are some of the most common ways we do it?

Maria: Often times we engage in competitive behaviors, defensiveness and/or our values are compromised. But ultimately this all goes back to the same thing: we’re afraid that we’ll be found out as “not being good enough” or that potentially we believe there isn’t “enough” to go around. That means not enough opportunities, not enough resources to share, not enough praise or recognition.  These are actually basic needs: to be seen, heard and recognized.  By engaging in these “not enough” behaviors and attitudes, we often alienate those around us who can contribute directly to success.

Lynn: You mention in your book that it is vital to build teams that reflect our core values. What advice can you give for doing that when there are so many different value systems at play, and when some people in the workplace might not even be in touch with their own values?

Maria: It’s important for the individual business professional to decide what is most important to them.  If it’s honesty, for example, then you would need to quantify exactly what that means in specific, actionable terms.  Doing this helps to create a very clear framework of reference rather than an abstract ideal that will be hard for others to fulfil.  More importantly, it will be challenging for the individual to know or experience that value in another human being without this quantifiable method.

People will be different, but that’s the beauty of this.  In fact, my suggestion is to decide on 2-3 core values or beliefs of what they feel is most valuable for their team members to embody and then build that team.  There will never be a 100% perfect match where everyone has the same values, but it is important to pick the ones that matter most to you.  What you’re doing in this process is insuring that you’re all on the same page with regards to your rules of engagement in how you will work together and with others.

Lynn: You talk about “blazing a new trail no matter where you are.” What words of encouragement do you have for people who see themselves as powerless and at the “bottom of the food chain” in their business environment?

Maria: People are only victims if they choose to take on that role.  That is a belief that no one will ever hear them or understand or appreciate what they have to offer.  The truth is that the individual has to believe in themselves first and what they have to offer as truly valuable.  When they do they do not feel powerless.

A majority of the book is based on helping the reader to understand that they create their work environments and outcomes.  They are in control of their happiness and security when they work through the processes outlined.  Those who may perceive themselves as at the bottom of the food chain may not feel they can make any real difference on the scale they’d like.  However, when they begin integrating this work into their lives they first change the immediate environment and effectiveness, which builds to greater influence to those around them.  That’s the point: to use your influence in a positive manner.  But first, you’ve got to start exercising those beliefs and values into your personal and professional life first.

Lynn: A lot of your work focuses on corporate environment and teams. Most of my clients are solo-preneurs who don’t work within the same kind of environment. How can these kinds of people apply your principles? What will it bring them and their business?

Maria: The beauty of the content in the book is that it applies to all those in business, not necessarily just large corporations.  Many entrepreneurs dream of having large businesses with a huge earning potential.  That sounds like they want to build their own legacy within their niche.  The tools, tips and processes outlined in the book are universal. They share what it takes to be a person in business who creates solid, healthy relationships and influence.  With that influence they have a decision to make about how they want to use that success: to take care of themselves and their families only or to help others too.  You see, the concept of commerce was built to bring the flow of goods, services and opportunities, including the flow of money, into the world.  Entrepreneur or executive, both are engaged in this exchange.  So why not use the tools for building a more compassionate and conscious business from the start – when the entrepreneur has the dream or idea then begins to bring it into the world.  What this system brings is positive influence and affluence: the fulfilment of one’s purpose and a deeper understanding of what you’re doing and why it’s so important.

*   *   *   *   *

I hope you enjoyed this interview with Maria Gamb and that you’ll check out her new book Healing the Corporate World, which is coming to Amazon on Tuesday October 12, 2010.

You can receive a complete library of beautiful personal development gifts when you buy the book on the day of its launch, including one from me: a special report called “Why Nice People HATE Marketing” (it’s actually a sneak peek at some of the content from my upcoming book).

In addition, Maria is hosting an exciting FREE 4-day telesummit entitled “Transforming Business from the Inside Out” on October 4th – 7^th with a distinguished panel of 9 of today’s most innovative authors and speakers on becoming the ‘Change Agent’ in your business, in your life and in the world!

If you’d like to attend, all you have to do is request a “launch reminder” about the book, and you’ll receive all the information to attend. If you cannot make the live event, you can download the audio at your convenience.

To find out how to buy Maria’s BOOK and receive these gifts,
including the FREE pass to the 4-day online telesummit, go to

http://www.healingthecorporateworld.com

AND you can read all about the TELESUMMIT and the guests at

http://www.healingthecorporateworld.com/telesummit.html

Be sure to follow Maria tomorrow when the next stop on his Virtual Blog Tour is Geoff Laughton’s blog at www.spiritedmusings.com.

As usual, please do feel free to share your comments and thoughts below. I love reading your feedback.

Newly translated from the popular Spanish edition, author Luis Diaz describes his book Memory in the Cells as “where Eckhart Tolle meets What the Bleep Do We Know, but taking you on a much more practical journey.” He says Memory in the Cells teaches “emotional education” and shows the reader how to transform the “pain body” into the “joy body”, helping to heal all aspects of their lives.

Yesterday, Luis visited Charly Leetham at www.AskCharlyLeetham.com

For today’s stop on the tour, I decided to ask Luis some questions about how to utilise both “positive” and “negative” emotions in our lives so we can find happiness and fulfilment.

*   *   *   *   *

Lynn: I heard you say once that “Self betrayal is a cultural habit”. Can you explain what you mean by that and give some examples?

Luis: The process starts with the disconnection between mind and body in each of us. I’ll give you some examples: We say things that we don’t feel or feel things that we don’t express. We do things we don’t want to do and then we don’t follow through. We want something but we don’t ask for it, and then we get mad because we didn’t get it! We say yes when we want to say know and then we resent others for that. We don’t set boundaries but then we blame others when they crossed them. We betray ourselves each time we are not honoring our truth and we pretend to feel, to think or to do what is not coherent with ourselves. The result is unhappiness and disease no matter what we do to try to change it.

Lynn: You also say that “positive and negative feelings are both necessary.” How do you help people embrace their painful feelings rather than avoid them?

Luis: We human beings do everything based on our needs and values, but only 100% of the time! Therefore our values rule our life. Let´s say; “freedom”: if we lose it, we feel sad, angry or afraid. But if we have it; we’ll feel open, trusting, creative and happy. The same happens with all other human values; love, respect, honesty, trust, compassion. If I have them, I feel great. If I don’t, I feel horrible.

Then, negative and positive feelings are both indispensable to tell me where I am in relation with my values in life. How far or close  I am from them. Then, feelings both positive and negative are our guidance system and without them, we are totally lost.

Lynn: You mention that people can get addicted to emotions. Can you give some examples of that? What happens to us when we are addicted to certain emotions? How can we get “unaddicted” and what benefit will this bring to us?

Luis: Addiction is a strong word, but it works in this case. What really happen is that we create deep habits and we keep repeating them automatically endlessly. We are addicted to anger when we are irritable and frustrated most of the time. We may be addicted to fear if we are anxious and worry frequently. Behind a habit like this, there is always a pay off or a benefit that is deep rooted in our subconscious and the first step to change is always; AWARENESS. Then it comes the deactivation of the pattern and after that the reconditioning based on my main priorities set by my values.

*   *   *   *   *

I hope you enjoyed this interview with Luis Angel Diaz and that you’ll check out his new book Memory in the Cells, which is coming to Amazon on Tuesday October 5, 2010. You can receive a complete library of beautiful personal development gifts when you buy the book on the day of its launch, including one from me:  a free mini eCourse called “Making Friends with the Monsters Under Your Bed”, which can help you start to recognise your limiting beliefs so you can move past whatever emotions might be keeping you stuck in areas of your life.

In addition, Luis is hosting a very special FREE telesummit entitled “Healing at a Cellular Level” on September 27^th, 28^th and 29^th with a distinguished panel of some of today’s most inspiring authors and speakers on the topic of emotional healing and holistic wellbeing. If you’d like to attend, all you have to do is request a “launch reminder” about the book, and you’ll receive all the information to attend. If you cannot make the live event, you can download the audio at your convenience.

To find out how to buy Luis’s book and receive these gifts,
including the FREE pass to the 3-day online telesummit, go to

http://www.memoryinthecells.com

AND you can read all about the telesummit and the guests at http://tinyurl.com/cmr-telesummit

Be sure to follow Luis tomorrow when the next stop on his Virtual Blog Tour is Tomar Levine at www.YourTimeToBloom.com

As usual, please do feel free to share your comments and thoughts below. I love reading your feedback.

For a “sneak peek” at what Luis’ message is, and how he communicates it, here’s the replay of his recent interview on my radio show:

Lynn Serafinn takes a look at the “2012 phenomenon” and tells you about a FREE event Sept 14-16 where 9 leading authors and speakers discuss “the Shift” occurring on our planet today.

Have a look for yourself. Google the term “end of the world predictions throughout history” and see how many amusing articles you will find on “failed” predictions, and how many times the world simply didn’t end.

Given all that experience, you would think our society would have given up on “end of the world as we know it” predictions, and take faith that, while the world is constantly in a state of flux and change, life moves onward regardless.

So why is it that nowadays people are getting all hyped up about the “2012” phenomenon?

By now, most of you know that the year 2012 (more specifically, the date of December 21, 2012) is the end of the Mayan calendar. Predictions of what might happen have been appearing in the media at both extremes of the spectrum, from catastrophic polar shifts to spontaneous ascension to a higher dimension. And amidst these extremes, my guess is there is a vast silent majority of people who believe December 21, 2012 will be a day just like any other and that life will simply move on as usual.

Personally, I do believe 2012 will be a year of change, but I believe this change will be a subtle conglomerate of all three of the above outlooks.

• While I do not particularly think the Earth will roll over on its axis, I do see unnatural shifts in the environment occurring around us, and humankind seems to have had a hand in much of it. But then, amidst this environmental imbalance, I also see thousands of grass-roots movements on the planet cropping up who hold the core belief that we humans must re-establish our emotional and spiritual connection with our planet.

• I see our economies collapsing, and again it is largely the result of our own miscalculations and anxieties. But again, amidst this collapse, I see people becoming immensely creative in developing new economic paradigms that will change our world significantly in the coming generations.

• And amidst all this environmental and economic upheaval, I also see a greater percentage of the population becoming disheartened with the “old way” of leading their lives, and seeking pathways to a higher Self and more integrated way of being. In the workshops I have delivered over the past year, I see people going further and reaching higher levels more quickly than in the past. Whether this is “cosmological” or a purely social phenomenon doesn’t really matter. The fact is, more and more people are becoming interested in raising their own consciousness and cultivating their own personal spirituality.

I don’t believe the “end” is coming, but the world IS changing; and we are part of that great and wonderful change.

So what really lies ahead?

One of my spiritual author clients, Ms E.Dee Conrad, addresses this very question in her upcoming book A New Dawn Awaits, which is coming to Amazon on Tuesday September 21st. To celebrate the launch of her book, E.Dee and I thought the topic was so compelling that we have coordinated a very special 3-day FREE online event with a great line-up of guest speakers. We would love for you to attend.

It’s called:

“The Shift. The Message. The Transformation”

DATES:

Tues Sept 14, Wed Sept 15 and Thurs Sept 16

TIME:

9am – 10.30am PDT

12pm – 1.30pm EDT

5pm – 6.30pm UK

Register FREE at http://virtualspiritualevents.com/

Over these 3 days, you will hear from 9 of today’s leading authors and speakers on the subject of consciousness and the great “shift” that is taking place on our planet today. Our guests include:

• Hunt Henion, author of four books, including the bestseller, Looking, Seeing & Knowing
• Bill Douglas, Tai Chi master and author of 2012 The Awakening
• Christian Kyriacou, Energy Healer, Ki Architect and House Whisperer
• Tambra Harck, spiritual teacher, radio host and author of the book Sacred Truths
• Jeff Fasano, photographer, author, angelic channeler
• Alan Seale, award-winning author, and leadership/transformation coach
• Tracy Latz and Marion Ross, “Shift” Doctors, and co-authors of the bestseller SHIFT: a woman’s guide to transformation.
• And of course, E.Dee and I will be co-hosting the discussion and offering our own thoughts and insights.

This telesummit is absolutely free. You can listen either via telephone or via webcast. And if you cannot make the live event, register anyway, because you can download the audio anytime up to 30 days after the event.

Again, to reserve your place, just go to http://virtualspiritualevents.com/. You can even send in a question you would like to ask the panel.

ALSO, at the telesummit, E.Dee and I will be telling you how you can receive a complete library of 30 personal development gifts when you purchase her inspiring new book A New Dawn Awaits on September 21st, including a free mini-eCourse entitled “Making Friends with the Monsters Under Your Bed” from me, which can help you recognise your own limiting beliefs, to make way for your own conscious evolution.

I do hope you will join us on Sept 14, 15 and 16 for “The Shift. The Message. The Transformation.”

As E.Dee says in her book:

“The end is not near, but the future is.”

Warm wishes,
Lynn Serafinn
Spirit Authors Coach

http://spiritauthors.com/contact

For more information about E.Dee and her book,
A New Dawn Awaits,
visit http://edeeconrad.com

About Lynn Serafinn

Lynn Serafinn is a an award-winning transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced two #1-selling book campaigns, and another #2-selling campaign, in just the past few months. She is also the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. To contact Lynn for coaching, campaign management or media appearances, please fill in the form at http://spiritauthors.com/contact.

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SIDEBAR NOTE: If you haven’t yet gotten your copy of Allison Maslan’s Number-1 seller, check this page out before Friday 29 January: http://myblastoff.com/booklaunch to receive 20 free mind-body-spirit gifts when you buy the book, “Blast Off!”.

This is a true story of how one small thing can change your life.

Back in September 2009, a fellow named Tony Eldridge, whom I had met on Twitter, asked me to write an article for his book marketing blog, talking about the promotional strategies I had used that enabled my book The Garden of the Soul: lessons from four flowers to unearth the Self to become a bestselling title. I was a first-time, self-published author. I wasn’t exactly rich, and I had next to nothing to spend on promotion, so I did just about all of it myself. But somehow, by dint of my having spent the previous two years attending dozens of live seminars and teleseminars and reading hundreds of articles and eBooks on the topic of book promotion and Amazon launches, I built my online platform, designed my campaign and found some truly wonderful joint venture partners to assist me. As a result, my book became a bestseller in the UK in spirituality and mind-body-spirit categories, as well as in self-help category in both the US and the UK. I couldn’t have been happier. At age 50-something, it really was the dream of a lifetime.

I knew that the success of my launch had come from building my platform at least a year before my book had come out. So when Tony approached me to write the article, I decided to call the article “Pre-Natal Care for your Book,” with the aim of encouraging authors to start building their platform months before they even finished writing their books. When he published my article on 6 October 2009, Tony announced it on Twitter, and continued to ReTweet the link to it throughout the month.

I was very pleased with the article, and very pleased Tony seemed to like it too. I had no idea, however, that this one small thing was very soon going to be the catalyst that would change my life.

A few days after the article was published, an author from California named Allison Maslan saw one of Tony’s ReTweets (bless your tweet heart, Tony), and clicked the link to read my article. She was intrigued with it and contacted me through my website, asking me if I would “coach” her to create a book promotion campaign, because she had just landed a book deal with Morgan James Publishers for her book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality.

I asked, “What do you want me to do?”

She replied, “Exactly the same thing you did for your own book. I want to do all of it.”

Without thinking, I heard myself saying to her, “OK. Except it’s not enough. My book made it to Number 18, and that was great at the time. But I want your book to do better than that. I want it to go all the way to Number 1.”

Reaching Number 1 was something I had a difficult time imagining, but I really meant it when I said it. Over the months Allison and I worked together, I found myself saying, “I want your book to be a Number-1 bestseller,” again and again. The desire was so powerful I could feel it in my gut.

I have to admit, though, that somewhere in the back of my mind I could hear a voice chiding me, “Number 1, you say? Uh-huh. Well we’ll just see about that!” But in spite of my occasional self-doubt, my logical mind told me if I simply applied all the learning I had amassed from having completed my own launch several months earlier, I could avoid all the pitfalls I had encountered and easily surpass my previous achievement. It seemed perfectly “do-able”.

And while such logic is a wonderful thing, the greater thing I have learned is that when you set a sincere intention, the Universe conspires to ensure it comes to fruition. So honey, let me warn you—before you open your mouth and speak loudly enough for the Universe to hear, you’d better be sure you are ready for outrageous success. But when you say it, you really have to mean it. Don’t just wish it. Don’t just say to yourself, “That would be really nice.” Feel the desire so powerfully that you will not accept anything less, and then commit to doing the work that will make it come true.

Over the following months, I worked closely with Allison to design, coordinate and deliver her campaign. First we tightened up her platform by building a strong online infrastructure and integrating all her social networks. Then, I showed her how to operate many new software programmes. She got to be a real pro at them in no time and soon she was off and running and gathering new followers every day. She was a natural at it, and because she was such a nice person, people simply WANTED to be connected to her.

Then I introduced her to an excellent communications coordinator, Yvonne Perry from Writers in the Sky, whom I had met on my Garden of the Soul Ning group. Together, we three assembled a truly vibrant team of spirit-based joint venture partners. We then designed all the timetables, promotional copy, strategies, sales pages and so many other things. As the day of the launch approached, we worked out tracking systems and a rota for watching the sales. There were some pretty hair-raising last minute “tweaks” behind the scenes and Ali, Yvonne and I were writing emails to each other so rapidly, it was almost like talking in real time.

The day of the big launch finally came Tuesday 19 January 2010. As I live in the UK, I was up hours before Allison or Yvonne. Soon, Britain woke up and started shopping online. I found my heart pounding when I first saw Allison’s book get into the Top-20 bestseller lists in the UK, alongside and even AHEAD of celebrities from Britain’s show “Dragon’s Den”. I frantically started sending out blogs and newsletters and tweets to tell people about this great news. Then, as North America woke up (Allison amongst them), and I started to see her book climb the US and Canadian charts, I could feel my heart pounding even louder. Heck I think I could even hear Allison’s heart pounding all the way from San Diego! Wow! Suddenly Blast Off! was soaring up the charts into the Top-10. Unbelievable. She had indeed passed my own book’s rank, just as I had said I truly wanted.

Behind the scenes was a FRENZY of emails, Tweets, Skypes and on-the-fly blog posts. We analysed. We strategised. It was total madness! I think if I could pick one thing I am most proud of about the campaign, it would be when Allison got to the Number-4 ranking, just behind Gary Vaynerchuk and Michael Gerber—two monumental names in the charts. We looked at the sales figures and estimated that we were very close to the Number-3 position, and all we needed to get over the “hump” was another 15 book sales. At that point, I sent out an appeal to all our members on Spirit Authors fan page on Facebook, as well as my blogs, and Allison sent out emails to her lists, telling them exactly what was going on. Yvonne started Tweeting like crazy. Within minutes, people responded with messages of support, telling us they had just bought the book.

I watched as an amazing truth became evident—people WANTED Allison reach Number-1. Their desire was just as strong as ours… except now there were hundreds of people all desiring the same thing.

And do you know what? With all that passionate desire being sent into the cosmos, the Universe could not help but fulfil our collective wishes. It was like an ocean of desire flowing into cyberspace.

In less than an hour, the book Blast Off! by my wonderful client (and now dear friend) Allison Maslan not only moved into the Number-3 rank, but within the next couple of hours, it also rose in both US and Canada to become Number-1 bestseller in entrepreneurship and was dubbed Number-1 “Hot New Seller”. It also made the top 5 in several other categories including “motivational” and “self-help”.

As you might imagine, Allison is over the moon and she is getting a lot of media attention. I spoke to her this evening and she has FOURTEEN radio interviews tomorrow! I can’t imagine that many interviews in one day. And I have to say, it couldn’t happen to a nicer person.

As for me, I’ve been living on not much more than adrenaline all week. But I really wanted to come back down to earth to tell you about the exciting things that have been happening in my life since the success as Allison’s campaign.

My first big announcement is that “Lynn the author” is now being represented by Waterside Literary Agency in Los Angeles, who also represent an array of illustrious spirit-based authors such as Eckhart Tolle, Neal Donald Walsch, Barbara Marx Hubbard, and of course my own client, Allison Maslan, amongst many others whose names you would undoubtedly recognise. Together, we are getting ready to approach publishers with a proposal for a NEW book I am writing. I’ll be telling you more about it over the coming months.

The second bit of news (and this will probably come as no surprise) is that, ever since the launch, I have been approached by a steady stream of authors requesting I help them with their book campaigns. Some of these are truly BIG and exciting projects. I’ll be telling you all about these wonderful books over the coming months.

All of this truly takes my breath away and, of course, I am absolutely thrilled so many people are approaching me about managing their spirit-based book campaigns. But there is a flip side to all this that also needs to be considered:

a) There’s only one of me and there are hundreds of authors who need help with their book projects and

b) Private campaign managers are simply not a financial option for everyone.

But here’s the beauty of the situation. The Universe is so incredibly wise and clever, it has been orchestrating a solution to this dilemma for the past two months, long before any of these events had occurred.

What is the solution? My new Spirit Authors site, of course!

For the past two months, I’ve been very excited about my new project Spirit Authors, which is a membership site that allows me to combine my professional experience as a teacher, coach, author, online promotion expert, WordPress “techie” and non-stop talker (!) in one place. I call it a “Virtual Coaching and Learning Experience” for mind-body-spirit authors—including those who simply have a dream to write and be a published author in the future. What Spirit Authors will offer authors is the opportunity to learn from myself and a range of other industry professionals about writing, social network-based promotion, self-publishing, Amazon launch campaigns, and making the most of your success, while always retaining your spirit-based focus, and being true to your personal values. It is also an online community, offering you the opportunity to make close personal and professional connections with others of like mind, for friendship, support, ideas sharing and business partnerships.

I originally set up this project because it resonated with my own values and interests. It also fulfils a long-term dream for me, because I have an MA in adult education and distance learning, and for many years I wanted to create a really fabulous online course, using all the principles I have learned in my many years as an educator.

But what I now understand is that the real importance of the project is that it will be able to help HUNDREDS of authors get the information and support they want and need for their projects. I couldn’t possibly do that as a one-to-one coach.

I have arranged a Grand Opening Webinar Week, Monday 22 through Friday 26 February. I’ve got over a dozen industry professionals from authors, marketing specialists, publishers, editors, etc., coming along to share their wisdom and experience on the air. And, yes, Allison Maslan will be amongst the guest line up to tell us what life has been like since becoming a Number-1 bestselling author. It’s all going to be FREE in celebration of the Grand Opening of the new Spirit Authors site.

The sign-up page for the Grand Opening won’t be available until NEXT week, so for now, if you’d like to make sure you receive a VIP invitation to the FREE Grand Opening Webinar Week, just got to http://spiritauthors.com and enter your email address in the right-hand side of this screen. Then, you’ll receive all updates about the event.

So there you have it. It all started by someone asking me to write a simple little blog article. Less than six months later, so many things I wanted to achieve in life are all joining together. It has truly been a dance of synchronicity, desire and manifestation.

If you follow my work, you know that one of my key messages is that there is great learning to be found in every story of our lives. So for this story, let me offer you these two “thoughts for the day:”

a) Never underestimate the power of an opportunity you are given, even if it seems very small. You simply do not know how far it will take you.

b) The more you desire to fulfil the dreams of others, the more your own dreams become fulfilled.

Thanks for reading. I really needed to share this story with you. Just by reading these words, you have become a part of my journey. Even if we have never spoken in person, I know on a subtle level that your presence in the world is impacting my life in ways I cannot yet measure. Similarly, I truly hope my presence in the world is impacting you in some small but positive way.

Warm wishes,
Lynn Serafinn
Transformation Coach, Book Promotion Coach,
Author, Teacher, Talk Radio Host
Spirit Authors Virtual Coaching and Learning Experience
http://spiritauthors.com

P.S.: If you haven’t already, have a look at http://myblastoff.com/booklaunch. You still have time to receive 20 free mind-body-spirit gifts if you buy Allison Maslan’s (Number-1 selling!) book Blast Off! before the end of Friday 29 January. I’m also offering over 1 hour of audio book excerpts from The Garden of the Soul as a gift, along with other great gifts from coaches, authors, marketing pros and holistic practitioners. Have a look and see what’s on offer.

P.P.S.: I’m celebrating my 55^th birthday this Thursday 28 January. If you are on Facebook, come join my “Virtual Birthday Party” on my Spirit Authors fan page. I’m giving away a gift to all fans on Thursday, so come along and invite your friends. http://facebook.com/SpiritAuthors.