Lynn Serafinn's Cosmic Journey

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The Power of “We” – the benefits of a mastermind group

“I am a rock. I am an island…
And a rock feels no pain; And an island never cries”

~ Paul Simon, 1965

“…No man is an island, entire of itself…”
~ John Donne, 1624


We humans are social creatures.

We thrive through connection, community, collaboration and co-creation. And although I firmly believe that each one of us is perfectly complete in and of ourselves, at the same time, it is the nature of our creation that connection to others is what makes us far more than the sum of our parts. The example I always think of is the iconic musical group The Beatles. While each of these musicians (along with their musical director George Martin) was undeniably talented in his own right, this group collaboration was massively more creative, influential and productive than the sum total of work produced by all of these artists independently. If you think about it, you might even call The Beatles the most “pop” example of a “mastermind group”, whose sole reason to exist was to churn out challenging, trend-setting (and highly profitable!) music. It’s a clear case of “The Power of We” in action.

The power of “We” is something that has long been known to leaders, both in governments and business. In there book Meet and Grow Rich (2006), Joe Vitale and Bill Hibbler discuss the history of the idea of mastermind groups citing that many people believe the idea of “the mastermind alliance” was originated by the famous mega-business tycoon Andrew (Dale) Carnegie who attributed much of his success in rising from an impoverished upbringing to becoming the richest man in the world to the power of collaboration. And what is most interesting is that Carnegie had started using mastermind groups to help him achieve his personal goals as early as 1850, decades before he reached the pinnacle of his business success.

A look back through history shows us all manner of mastermind groups (in all but name) started by Benjamin Franklin (The Junto), P.T Barnum (The Cary Salon), Oliver Wendell Holmes Jr (The Metaphysical Group). Back when I was a music history student in Boston (I can’t
believe it’s almost 40 years ago!), I also learned about “The Florentine Camerata,” a group of humanists, musicians, writers and other intellectuals led by Vincenzo Galilei (father of the astronomer Galileo Galilei) in the late 1500s, who gathered regularly to discuss and influence trends in this arts. Taken in its broadest sense, this highly influential alliance was also a “mastermind group.”

Now the interesting thing is, most people tend to associate mastermind groups with business growth. But note that the above examples were NOT all focussed on business and profits. Far from it. Rather, these groups were havens of great ideas, inspiration and innovation. Just like The Beatles, they created far more together by dint of their mutual brainstorming and power of intention than they were likely to have done on their own.

What is even more remarkable to think about is the fact that all these groups have all changed history in some way, whether it is in business, government, philosophy, science, technology, the arts or world view.

Ok, I think I’ve made my point about mastermind groups. Now here’s the news I want to share with you.

My client and very good friend Allison Maslan has started a brand new, and very elite, mastermind group called Pinnacle Program that will have its first meeting next month (January 22nd 2011) in La Jolla, California. I am part of this group, as are also nearly 30 other entrepreneurs in a variety of fields. Some of them are names many of you would recognise I am sure. I have joined the group because I have a vision of creating something specific in 2011–a legacy, if you will–that will be the “pinnacle” of my life’s work on this planet. I believe the “power of we” will help me success in getting the project off the ground.

The Pinnacle Program is filling up, but it still has some room for a few more members for 2011. Allison is organising this group in such a way that anyone who wishes to be a part of it must be with us from the very beginning. In other words, you cannot just join later in the year. This is not a “personal development course.” Nor is it just a bunch of people getting together to network 4 times a year. It is a highly structured, very clever program with many different forms of support, including four annual full-day masterminds, weekly pod calls, monthly group coaching, and even daily support. Allison is even throwing in a full year’s free subscription to her Blastation motivational software (that’s worth $300 on its own).

If you want to check out all the details about the Pinnacle Program, go to http://ThePinnacleProgram.com

A few weeks ago, Allison and I did the “10 Steps to Reach Your Pinnacle”webinar. I know from the emails I’ve received from people who attended that some of you out there are thinking about joining The Pinnacle, but have a lot of questions you would like to ask before you commit to such a program.

That’s why Allison and I are holding an online Question and Answer session on Thursday December 9th, specifically to answer any questions you may have about mastermind groups, The Pinnacle, or the benefits you might expect from joining this group.

This is a completely OPEN call. That means you DON’T have to sign up to attend or give your email address. It will be driven solely by the questions we receive from you either in advance or on the live call.

Here’s how to attend and submit your questions:

Open Q&A about The Pinnacle Mastermind Program

Thursday December 9th 2010

12pm Pacific / 3pm EST / 8pm UK

NO SIGN UP REQUIRED! Just show up!

To attend via web go to:

http://InstantTeleseminar.com/?eventID=16352121

Click “Listen In” and you can listen EITHER via web or via telephone

(the phone number and access code will be displayed when you select “telephone” as your option).

Not sure you can make the live call? Want to ask a question in advance? There’s a question form right on that page where you can ask whatever you want. Be SURE to include your email address if you want a personal reply.

I look forward to hearing your voices on this Q&A call, and to the possibility of collaborating with some of you throughout 2011 on The Pinnacle Program.

Oh, and just as a point of interest, the above quote from Paul Simon’s song “I am a Rock” was first recorded as a solo piece in 1965, but it didn’t make it as a hit until he collaborated with musical partner Art Garfunkel and re-released the track the following year under the name Simon and Garfunkel. The words themselves are meant to be ironic, but the history of the song makes them even moreso.

Long live the “Power of We”!


About Lynn Serafinn, Creator of Spirit Authors

Lynn Serafinn

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FOUR #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.

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Posted 1 year, 5 months ago at 23:32.

1 comment

BOOK REVIEW – Blast Off by @AllisonMaslan

Allison Maslan, author of Blast off!

Author and Coach Allison Maslan Helps You ‘Blast Off’ in 2010

by Lynn Serafinn, MAED, CPCC

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These days, the market is flooded with self-help books. Unfortunately, all too many of them leave me feeling dull and lifeless, and they don’t really “help” very much. Half of the books I come across hit you over the head with “power talk” that makes you feel guilty for not being rich or for getting the occasional cold (I won’t mention names, but I have indeed tossed more than one self-help book across the room because of this!). The other half usually drown you in lofty “woo woo” language that never quite gets down to practical action. Frustrating! For a new self-help book to stand out from the crowd and become keeper in my library, it would need to be friendly, engaging, fun AND practical. In other words, it would actually have to HELP me help myself. In her new book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality, author, coach and registered homeopath Allison Maslan, has achieved exactly that. Her book is a step-by-step programme to achieving some of the most challenging and important goals in life: Continue Reading…

Posted 2 years, 5 months ago at 04:15.

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Product Review – Blastation Interactive Goal Setting and Life Coaching Software

Sample Vison Board from Blastation

Sample Vison Board from Blastation

This week I took this cutting edge new sofware programme (developed by Allison Maslan) for a spin. After reading this review (I give you screen shots of the programme and describe the features pretty fully), take Blastation for a test drive yourself on a FREE 30-day trial http://ow.ly/KMx.

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About a year ago, I attended a course with Patrick Ryan called “Awakened Wisdom”. On that course, I set many goals for myself to achieve over the next 2 years and beyond. Now, I know that I am absolutely USELESS when it comes to keeping paper documents, so I wanted to make some sort of computer-based tracking system for myself to create my 2-year targets and then break them down into smaller chunks (monthly, weekly, daily). I used an Excel spreadsheet and put all kinds of pretty colours on it. I used a different colour for each time frame: one for “Life Dream” and one for the year, month, week and day. I called it my “15-minute focus” because I didn’t want to spend gobs of time on it every day, or I wouldn’t get any work done. Instead, I wanted to use it as a way to focus my vision on the bigger picture every day, and keep my perspective on how my daily activities were working towards that goal. Here’s a screen shot of what it looked like almost exactly 1 year ago (hahah… notice that my “Life Dream” last Christmas was that my book The Garden of the Soul sold 30 million copies… I’m still working on that one!):

Well, I have to say, it did work pretty well and kept me on target for a while. If I look back at it now, most of the things I had set out to do were all pretty much achieved, and most of those things that weren’t achieved were replaced with stuff that was even better. I found this method so useful that I even shared it with several of my coaching clients, who liked it very much.

But after a couple of months, it started to get a bit of clumsy and I tended not to use it as much as I did when I first made it. There were too many words, too much scrolling up and down, no real way to “see” visually what I had achieved. I found it took me a lot longer than 15 minutes a day, because of the way it was laid out, and it didn’t really replace my need to use a daily diary quite separately from this (which I developed on yet another spreadsheet). Sometimes I found myself forgetting where I had written things down because I needed so many different places to write them!

But lo’ and behold, only a few months ago, a woman named Allison Maslan came into my life, asking me to coach her around creating a marketing campaign for her upcoming book Blast Off!. Well, of course I was really pleased to meet such a wonderful new client, and get to work on such a fun book campaign, but the bonus surprise for me was when she showed me Blastation – an online software programme she had designed for exactly the same purpose as my 15-Minute Focus spreadsheet…

But seeing them side-by-side was like comparing an old 78 rpm gramophone to a digital surround-sound system. Blastation was everything I had wanted my spreadsheet to be, but it did it all faster, prettier and more visually. It overcame every single one of the drawbacks of my home-made goals-setting spreadsheet had. Heck, it even used a similar colour scheme as I had chosen for my 15-Minute Focus, only a lot bolder and more eye-catching. I had to laugh when I saw that. It was just too perfect. Continue Reading…

Posted 2 years, 5 months ago at 01:05.

2 comments