But with our expanded capacity for connecting with others, we also find ourselves with an information overload. Sometimes there is just too much coming at us all at once, and we can get overwhelmed. We’ve all tried different ways to organise both our incoming and outgoing data. When it comes to organising our social media, integration and automation seemed like “the” solution, but we find ourselves yet again in an information overload situation. There are just so many different options on the market that we often find ourselves asking, “Isn’t there one RIGHT way of delivering and filtering through my social media information?”

In my work, I help business owners (primarily authors and holistic professionals) set up their social media integration and automation, and train them how to use it. But the induction process into the world of Twitter, Facebook and the like can often shake up many emotions and challenge many beliefs. Some people who are new to social media might have a pre-conceived idea that automation takes the “social” out of social media, and therefore eschew the convenience automation has to offer. These people end up working harder rather than smarter, and risk burning out on social media before they reap the rewards. Others, who don’t really like the idea of social media at all, but see it as a “necessary evil”, want to automate everything and don’t want to bother connecting with their audience. As a result, these kinds of people frequently become convinced that the lack of response they are receiving from their audience means, “Twitter (or whatever) is simply a waste of time!”

Yes, I’ve heard it all before.

Regardless of whether you recognise yourself as being similar to one of these two personality types, or you are already an enthusiastic social media devotee, let me assure you, social media can have a massive impact upon the success of your business. My own business was utterly built upon it! But in order to make it work “smart” for you, and to ensure you receive all the benefits it has to offer, you need to understand that BOTH automation AND interpersonal connection are EQUALLY important to running an efficient and effective social media platform because:

Automation is needed to deliver your content.

Interaction is needed to build relationships.

Learning the balance between these two can be a steep learning curve for many of my new clients. As demonstrated in the previous examples, those that depend upon one and fail to implement the other tend not to reap the results they seek.

But what makes the learning curve even more challenging is that to stay on top of things, you need to get used to changing your strategies all the time. This is because the social network platforms themselves (i.e., Twitter, Facebook, etc) are always in a state of evolution, and the plethora of third-party applications available to support these platforms are also always in a state of continual change.

The plain truth about social media:

Sometimes clients come to me expecting to learn the definitive system for social media. And while I tend to do things in a systematic way for myself, the truth is: there is NO magic “one size fits all” way to “do” social media. Your situation is not the same as mine. Your business is not the same. Your communication style is not the same. Your audience is not the same. Sure, there will be many similarities, but if ANYONE out their claims to be a guru, and tells you they have “the” one-stop solution for your needs, you’d be pretty safe to bet it’s a scam. Don’t spend your money on such claims (I’ve lost more than a few quid on such false promises back when I was a newbie).

But the fact that there are so many variables is not the only reason why there is no end-all magic bullet for social media. It is also because all the social media tools out there are all continuously changing, sometimes for the better, sometimes not. And as they change they create a butterfly effect upon each other. So you really have resign yourself to the fact that social media is a fluid system, and that there will be a continual process of learning involved. Even a Rubic Cube is easier to figure out, because the cube is a stable system that doesn’t change.

But the good news is, the more you know, the easier it is to adapt to this ever-flowing sea of change. For that reason, I thought it would be a good idea to write an eBook, going through some of the currently most popular social media tools for distributing your content:

Buy Kindle edition on Amazon US/Canada for only $2.99

Buy Kindle edition on Amazon UK for only £1.98

In Social Media on Autopilot: Nice, Necessary or Nightmare? [Kindle edition], I bring you 5 details product reviews intended for business owners on five of today’s most popular social media applications: Ping, TweetDeck, Twaitter, HootSuite and Tweet Adder. Each product is evaluated on virtually every feature it offers, and ranked in terms of its usefulness, reliability, automation capabilities, interaction capability and mobility.

Accessible reading even for the “newbie”, this report and help you find out how the pros use Twitter, Facebook and other social networks without selling their souls or spending every waking hour at their computer. At the end of this report, you will also find some useful bonus materials covering options for integrating your media, and some ideas for using social media apps on your mobile phone.

I have helped dozens of authors and online business owners reach the top of their field through social media. Nearly all my learning has come the “hard way” by spending countless hours at my desk, trying to find products and figure out what was best. For a mere $2.99, this detailed report (at 15,770 words, it would have been about 50 pages if I had printed it in paperback format) you save yourself months of research and trial and error.

There are even a few free gifts for you at the back of the eBook.

I hope you find this booklet useful. If you do, please do come back and leave a comment below (or better yet, post it on Amazon!). Also, if you have any suggestions for eBooks you would like me to write, please let me know that too in the comments below. That would be REALLY helpful to me!

And do please subscribe to the Spirit Authors blog for more info and insight into the world of writing, publishing and book promotions.

Enjoy going on autopilot!

Lynn’s other books:

International #1 Bestseller in Business Ethics, Marketing and Communication (Dec 2011)

• The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell (PAPERBACK)
• The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell (KINDLE)

Spirituality Bestseller (2009):

The Garden of the Soul: lessons from four flowers that unearth the Self (2009)

To contact Lynn for coaching, campaign management or media appearances, please fill in the form at http://spiritauthors.com/contact.

I thought I’d tell you about it because it actually lets you run webinars from inside Facebook. As it’s a Facebook application, it lets you intergrate with your autoresponder without people even needing to sign up (pretty incredible). You can run your webinars 24/7, and people can see when their own Facebook friends are watching it in their updates stream, which entices them to check it out too, without you needing to do anything at all. Viewers can invite friends to the webinar right from the webinar itself without having to “share” or leave the screen as they would normally need to do for a Facebook event. Very, very smart.

It does so many cool things, it’s hard to even sum them all up. Granted, it’s not a “live” platform, but the potential to use it as a way to drive traffic to a paid program is immense. I’m thinking of creating short 15-minute “how to” videos on promotion that give really good content and information and use them as leaders to my Spirit Authors courses.

I might even use this to re-run my telesummits (I’d have to design a way to present them as video). It could be a perpertual way of promoting any membership site.

After I bought it last night, I watched all the training videos they have in the subscriber area, and I got everything set up for 2 webinars in about 30 minutes. Now all I have to do is make my videos and start promoting. I have to say it’s very, very cool.

This is not a sales letter, but it’s not. It’s actually my honest first reaction to this clever product. I love technical things that allow me to be creative, and also grow my business. As I said, I’m a techno geek (my online handle is frequently “teknochik”) and as both a techochik and an online marketer, it ticks all the boxes for me.

Have a look at the intro video at http://bit.ly/n4tW83 and see what you think. I’d love to hear back from you to know your opinion in the comments below (or on Facebook of course!).

Have fun!

Lynn Serafinn
aka teknochik

Follow me on my NEW Twitter @TeknochikUK account. It’s JUST for my recommended technical toys and such at

And of course, you’ll find me at my main Twitter account @LynnSerafinn too.

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Lynn Serafinn is an award-winning transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. Her upcoming book, The 7 Graces of Marketing, is coming in Dec 2011. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including FIVE #1-sellers in the past year. She is also the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring.

To contact Lynn for coaching, campaign management or media appearances, please fill in the form at http://spiritauthors.com/contact.

Lynn Serafinn, MAED, CPCC, transformation coach, bestselling author, speaker, teacher, radio host, community leader

Here are some quick links (scroll down for my blog):

• My book The Garden of the Soul: lessons from four flowers that unearth the Self
• Create-a-Life Transformation Coaching
• The Garden of the Soul Coaching Community
• The Garden of the Soul Radio Show
• My work in the Transition Town network
• Transformation Workshops and courses
• The Global Wellness Circle
• Follow me on Twitter
• Find me on Facebook
• Become a Garden of the Soul book or radio FAN on Facebook
• Connect on LinkedIn
• Join the Garden of the Soul social network on Ning
• Handy new email: lynn [at] lynnserafinn [dot] com