TUESDAY UPDATE!

Yesterday I told you all about the launch of the book Blast Off! by my good friend and client, and fellow Spirit Author, Allison Maslan.

Well I am pleased to announce that her book came out early this morning and has already been dancing around the top 25 list in “Entrepreneurship” category all morning here in the UK, reaching as high as number 14 so far. I find myself smiling as I see her title on the same list as Michael Gerber’s classic E-Myth Revisited, Gary Vaynerchuk’s recent smash hit Crush It, and several books by UK “Dragons Den” icons, Peter Jones, Theo Paphitis and Duncan Bannatyne. She’s even been AHEAD of several of the “Dragons” over the past couple of hours… giving them a real run for their money… a lot of fun to watch, actually.

Now what’s so great about this is that Allison’s book is a radical shift from many other entrepreneurial approaches. She takes a spirit-based approach, where she helps you connect with your passions, and she actually gives you a step-by-step method to work towards anything from building an entrepreneurial enterprise, to finding a soul mate.

But what I like best about Allison as a person, and a writer, is that she keeps it “real.” She doesn’t talk “over your head” when it comes to talking about business, like so many other books I have read. As a coach and a homeopath, she speaks to you like a real person because her first interest and sole focus (or soul focus?) is people.

If you haven’t yet picked up your copy of Allison’s book, try to do so before the end of the day because when you do, you’ll also be able to pick up 20 great bonus gifts from some of the nicest mind-body-spirit and business professionals on the planet. I’m giving away over 1 hour of free audio book excerpts to help celebrate with her.

To find out how to get the book and the gifts, just visit http://myblastoff.com/booklaunch.

What a great start to have her be in the top 20 in the UK, right from the starting gate. I can’t wait to see how far Blast Off will go, especially when readers in the US start buying the book later today.

This is why I LOVE being a book promotion coach!

Enjoy the rest of your day,
Lynn Serafinn
Author, transformation coach, book promotion coach, radio host
Author of mind-body-spirit bestseller The Garden of the Soul: lessons from four flowers that unearth the Self

http://lynnserafinn.com
http://spiritauthors.com
http://create-a-life.co.uk

Hi everyone!

Happy Monday to you. I just HAD to put this blog post up today because tomorrow, Tuesday 19 January, is a day I’ve been looking forward to for the past 5 months.

Tomorrow is the day that my very good friend and client, Allison Maslan, is launching her new self-help book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality.

I’ve been working closely with Allison since the autumn to plan the launch of this book. Although I’ve been working with many authors over the past year, this is definitely the biggest and most exciting book campaign (other than my own!) I have coached so far. It’s been a BIG job for us, along with the help of many others including Yvonne Perry from Writers in the Sky, to coordinate all the events, create all the materials, and communicate with the dozens of people who have been involved. It’s been a LOT of work, but also a lot of fun.

As you can probably guess, even though I am not the author of this book, I feel a very strong connection to it, and I SERIOUSLY want to be able to say I helped one of my clients reach the Number-1 rank in Amazon Self-Help books tomorrow! But that’s not just because I have a natural “bias” here; I honestly believe Allison’s book deserves to be a top selling title.

I invite you to check out Allison’s excellent self-help book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality TOMORROW, Tuesday 19 January.

Why buy the book on the day of the launch?

Because whole gaggle of Allison’s friends and colleagues (including me) are giving away over 20 inspirational gifts to EVERYONE who buys the book on launch day. Gifts include audio books, eBooks, free memberships, meditations, photography, prosperity building, business help, personal growth, spiritual growth… all sorts of interesting stuff by some of top mind-body-spirit and business professionals. I myself am offering 4 audio book excerpts from my book The Garden of the Soul when you buy Allison’s book tomorrow.

Just go to http://myblastoff.com/booklaunch and you can read all about Allison’s book, and the bonus gifts. You can sign up for a launch reminder AND buy the book directly from that page TOMORROW. The page will go “live” from midnight Pacific time tonight.

Ok, so that’s my Monday news. I’ve got a lot more I will be telling you about in another week or so, when I finally start taking bookings for my new Spirit Authors Grand Opening. Spirit Authors is a new Virtual Coaching site where I’ll be helping mind-body-spirit authors just like Allison (and others who may be aspiring to become authors) to write their books, develop their promotional campaigns, and learn all they need to know about self-publishing in the mind-body-spirit genre. But more about Spirit Authors next time.

Until then, PLEASE be sure you get your copy of Allison’s book tomorrow at http://myblastoff.com/booklaunch. Hopefully while you’re downloading all your free bonus gifts, I’ll be celebrating the fact that Allison has hit number 1 on Amazon! I’ll be so happy for her when that happens.

Hope you are staying warm and happy this winter, and that 2010 is the year all your dreams come true.

Warm wishes,

Lynn Serafinn, MAED, CPCC
Author, transformation coach, book promotion coach, radio host

http://spiritauthors.com

Author and Coach Allison Maslan Helps You ‘Blast Off’ in 2010

by Lynn Serafinn, MAED, CPCC

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These days, the market is flooded with self-help books. Unfortunately, all too many of them leave me feeling dull and lifeless, and they don’t really “help” very much. Half of the books I come across hit you over the head with “power talk” that makes you feel guilty for not being rich or for getting the occasional cold (I won’t mention names, but I have indeed tossed more than one self-help book across the room because of this!). The other half usually drown you in lofty “woo woo” language that never quite gets down to practical action. Frustrating! For a new self-help book to stand out from the crowd and become keeper in my library, it would need to be friendly, engaging, fun AND practical. In other words, it would actually have to HELP me help myself. In her new book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality, author, coach and registered homeopath Allison Maslan, has achieved exactly that. Her book is a step-by-step programme to achieving some of the most challenging and important goals in life: career, relationship, health, fun/adventure, and of course financial security. In my own experience as a coach, I know that when people wish to make positive changes in their lives in any of these areas, they can frequently feel overwhelmed. I know that there are two keys to helping them get started: 1) make the challenge feel light and fun and 2) break the challenge into smaller, and not so daunting, chunks. Maslan uses both of these strategies in her book Blast Off! Her creative and colourful use of language (Daily Launch Tools, Weekly Flight Assessments, etc) and her easy break-downs of tasks and targets (Sun-up Scripts, Mini-Feats, etc) give Blast Off! a quality of lightness that helps readers believe they can and will achieve their goals and aspirations. But most importantly, Maslan keeps the reader focussed on the bigger picture: life purpose and the path of your whole life. Thus, unlike other books that might just focus on one aspect of life, like money, relationships or health, Blast Off! is a holistic handbook for creating the life you want to live. Written with a charm that immediately makes you feel at home, Allison avoids the downfalls of so many other self-help authors (no condescending “power talk”, no airy-fairy stuff). With Blast Off!, Allison Maslan has written an accessible, inviting and honest handbook, with a sweet, down-to-earth charm and practical action steps. The combination results in something that is both believable and useful. In other words, this is one self-help book that actually IS showing you how to help yourself. Blast Off!, along with the excellent organised companion Workbook, is kind of like having a life coach in a book. Certainly worth checking out to enhance your New Year’s resolutions in 2010.

Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality by Allison Maslan is coming to Amazon on 19 January 2010. I have joined up with over 20 other mind-body-spirit professionals to help celebrate the release of this special book. Together, we are giving away an array of very special gifts to everyone who purchases the book during its launch. To find out how you can receive these gifts, go to http://www.myblastoff.com/booklaunch.

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