Ok, now you are probably going to think I’ve lost the plot.

Twitter changed my life. Let me tell you how.

AND I am going to attempt to tell this story in lines of 140 characters or less.

It all started when I launched my book “The Garden of the Soul” in April 2009.

After a year of mastering this “thing” called social networking, I created an Amazon book campaign.

I found many JVPs (joint venture partners), mainly from Twitter.

Some who helped were @InspiredSheila @SuzieCheel @KSchulweis @BrendaAdelman @RuthHegarty @JoeRumbolo @LolaFayemi (see next)

AND @HeidiRichards @AwakenedWisdom @LindaClariPuig @jenngivler @audaciouseditor @GailSussMill @Gloreebe @jessicamcgj @SpiritCoach #ff

Also ran a Virtual Blog Tour with peeps like @MoonPoppy @DuncanBrodie and many others.

Also ran a Twitter contest. @JulieAnnTurner won a signed copy of my book.

Anyway…

Long story short, my self-published book became an Amazon bestseller in #spirituality #mind-body-spirit and #self-help.

When “The Garden of the Soul” made bestseller, Tweets and RTs went viral. #gots

I think it was June when @SouthsideBroadc contacted me to be on their radio show. I soon became a regular guest.

Thru @SouthsideBroadc I met @SpiritusShelagh who has since become one of my closest friends.

July 2009: blogger/editor @BookEditorLM wrote me on Twitter wanting to do a blog piece on me: http://bit.ly/c8hbCa

Aug 2009: @BookEditorLM asked @tonyeldridge if he would repost that article. He asked me to write a new one.

Oct 2009: @tonyeldridge published my new article “Pre-Natal Care for Your Book” http://bit.ly/bWCmQA

Same month @AllisonMaslan (whom I didn’t know) read that article. Sent me DM asking me to coach her 4 Amazon launch.

I put together Amazon campaign for @AllisonMaslan ‘s new #book #BlastOff!

Nov 2009: I asked @writersinthesky (whom I had met on Ning) to come and help us put the campaign together.

We put together another great team of JVPs.

If I named all the Tweeple who helped us on #BlastOff! I think I’d need another day to write this.

Meanwhile lots of people were asking me for book advice. I decided to start a new site called Spirit Authors. http://spiritauthors.com

Dec 20 2009: I set up Twitter profile @SpiritAuthors and Facebook fan page. http://facebook.com/SpiritAuthors

Started Twitter/FB campaign to drive people to fan page. By Christmas day there were 100 fans.

Jan 2010: Did another campaign to get 500 fans by my 55th birthday end of Jan. I got 600+

Jan 19, 2010: Allison’s book launched. Twitter & FB went viral. “Blast Off” reached #1 in US/Canada. http://bit.ly/RXpQu

RT @AllisonMaslan’s “Blast Off” reached #1 in US/Canada. http://bit.ly/RXpQu

Jan 21, 2010: Success of launch attracted attention of @AllisonMaslan ’s literary agent @wgtwelve. He’s also @EckhartTolle ‘s agent

As an author, I am now represented by @wgtwelve.

More and more #mind-body-spirit #authors come to me to create campaigns for them.

New Amazon campaigns: @AwakenedWisdom (April 20), @NeuroBooks (May 11) and @wgtwelve (Nov).

From Twitter contacts, I quickly assembled team of 18 VIP experts for Spirit Authors Grand Opening http://bit.ly/9pfpJV

VIPS: @wordywoman @BookMarketer @CaronGoode @DayaDeviDoolin @inspiredwriter @docmarion @AlanSeale plus many already mentioned.

Nearly 500 people registered 4 the #Spirit #Authors Grand Opening http://bit.ly/9pfpJV

My good friend @SpiritusShelagh was my co-host for the event. What a source of strength she is.

Oz Tweep @charlyjl was a wellspring of technical support in getting the site ready. Couldn’t have done it without her.

March 2010: Spirit Authors is now open and I have long waiting list of book campaign clients.

On #Spirit #Authors I teach new authors how to set use #Twitter to build a promotional platform and Amazon launch… as well as many other things (Oops! That’s more than 140 characters!)

Ok… enough with the Twitterspeak!!!

I am quite serious when I say Twitter has changed my life. Yes, my own book would never have become a bestseller without Twitter. Yes, I could never have helped Allison become a number-1 seller. Yes, I would not have gotten some fab new clients and an amazing literary agent. And yes, I would never have thought to create Spirit Authors and now have a blossoming new business as a result.

But it isn’t REALLY about business at all.

Have a look at all the Twitter links above. These are not just links. These are all REAL people whom I have come to know, respect and care about over the past year. Even though some of us are separated by tens of thousands of miles, we have all shared many a heart-felt conversation over the phone, and have been there for each other through the highs and lows.

And really, there are just so many other wonderful people I have met from Twitter (as well as Facebook, Ning and LinkedIn, in that order), I cannot count them.

When many people first come to Twitter, they don’t “get it”. How can you possibly communicate in 140 characters? How can you possibly make friends with people? How can you possibly build a business from it? WHY would you WANT to do this????

And I’m telling you now—it’s because of the PEOPLE!

I have made more close friends from networking on Twitter than any other form of networking I have ever tried… even more than “live” networks in my home town! While I do love Facebook as well, there is nothing (yet) that can beat Twitter for ideas going viral, and for meeting lots of people who share your interests within a very short period of time.

But as I said, it’s not just about the business. The friends I have met through Twitter are some of the most inspiring, supportive, positive and powerful light-workers I have ever met. That is why I have linked to EVERY one of them above.

So, if you are on Twitter, you should follow them. These are wonderful, beautiful people—get to KNOW them.

As always, your comments below are MOST welcome!

Warm wishes,
Lynn Serafinn
@LynnSerafinn
@SpiritAuthors

P. S.: This article was inspired by a Twitter conversation I had a new friend on Twitter @WendyMWarden. Many thanks, Wendy. This was fun to write!

P. P. S.: Knowing HOW to make Twitter (and social networking in general) work for you, both on a business level and on a deeply fulfilling personal level, is something of an art form. This is why I teach it on the Spirit Authors course:

• In Module 2, I teach the fundamental principles of spirit-based promotion so you can create a fertile promotional platform for selling your book online using social networking.
• In Module 4, I teach the “how to’s” of creating an Amazon Book Launch.
• And, of course, there are 3 other modules on starting and writing your book, preparing for publication, and creating a brand and sustainable business from your book.

It’s my hope that by teaching authors (and authors-to-be) the techno-art of Twitter, they will not only find professional fulfilment, but they will also expand their world by connecting to others who understand them and wish to help them grow.

If this sounds like something you would like to explore, I offer a 14-day “Test Drive” on any Spirit Authors learning module for only $1. Visit the site at http://spiritauthors.com and check out the introductory audios and module overviews to see if there is something at Spirit Authors that can help you achieve your writing goals. And if you have any questions, please just fill out a contact form on the site and I promise I will reply personally.

Presenting an exciting NEW concept on the Internet, combining coaching, learning, community and business-building in a creative, spirit-based environment…

SPIRIT AUTHORS GRAND OPENING

Register for free at: http://spiritauthors.com/pages/grand-opening.html

Spirit Authors (www.spiritauthors.com) is an innovative new membership site where established, new and aspiring authors in the mind-body-spirit genre can find everything and everyone they need to make their publication a success. Founded by bestselling author and award-winner teacher and coach, Lynn Serafinn, Spirit Authors provides learning, support and professional resources to mind-body-spirit authors, whether you are just starting out, or are already successfully published.

Won’t you please join us for our Grand Opening Celebration?

• Monday 22 February through Friday 26 February (one webcast per day), from 3pm Eastern (8pm UK)
• FIVE unique broadcasts on different topics including writing, publishing and marketing your book and beyond
• FREE to attend; FREE to listen (via webcast)
• A superb VIP panel of 18 spirit-based industry professionals, all leaders in their fields
• Panellists include top-selling mind-body-spirit authors, editors, marketing specialists, translators, literary agents, publishers and basically wonderful people.

On the broadcasts, you will…

• Hear the experiences and insights of 18 leading mind-body-spirit publishing professionals
• Learn lots of new things about spirit-based writing, publishing and promotion
• Have the opportunity to direct questions to the VIP panel via our webcast
• Find out how you can “Test Drive” Spirit Authors Virtual Coaching and Learning Experience for only $1
• Receive some great free gifts just for checking it out.

Can’t make it to the live broadcasts?

No problem! Register for the webcasts you want, and you will receive a link to download the MP3 after the event. But don’t leave it too long before you listen to them… we’ll be giving away some freebies that will be available only during the week of the Grand Opening launch.

Who are our VIPs?

• HOST: Lynn Serafinn, bestselling author, book promotion coach
• CO-HOST: Shelagh Jones, Spiritus Spiritual Marketing Directory
• Alan Seale, author, transformation coach
• Allison Maslan, number-1 selling author, homeopath, life strategy coach
• Caron Goode, award-winning author
• Dana Lynn Smith, The Savvy Book Marketer
• Daya Devi Doolin, award-winning author, spiritual counsellor
• Laurel Marshfield, editor, ghostwriter, proofreader
• Marion Ross, number-1 selling author and psychologist
• Richard Fitt, Authors Online, publisher for self-publishing authors
• Shannon Arnold Jackson, spirit-based writing coach
• Shelley Lieber, The Wordy Woman, Publishing Maven
• Stephanie Gunning, the Get a Book Deal Coach
• Tony Eldridge, Marketing Tips for Authors
• William Bloom, world-renowned spirituality author and speaker
• William Gladstone, author, top literary agent for leading mind-body-spirit authors
• Yvonne Perry, author, book marketing specialist
• One additional guest to be confirmed

CLICK HERE TO READ ALL ABOUT THE LINE UP AND REGISTER FOR FREEl

SIDEBAR NOTE: If you haven’t yet gotten your copy of Allison Maslan’s Number-1 seller, check this page out before Friday 29 January: http://myblastoff.com/booklaunch to receive 20 free mind-body-spirit gifts when you buy the book, “Blast Off!”.

This is a true story of how one small thing can change your life.

Back in September 2009, a fellow named Tony Eldridge, whom I had met on Twitter, asked me to write an article for his book marketing blog, talking about the promotional strategies I had used that enabled my book The Garden of the Soul: lessons from four flowers to unearth the Self to become a bestselling title. I was a first-time, self-published author. I wasn’t exactly rich, and I had next to nothing to spend on promotion, so I did just about all of it myself. But somehow, by dint of my having spent the previous two years attending dozens of live seminars and teleseminars and reading hundreds of articles and eBooks on the topic of book promotion and Amazon launches, I built my online platform, designed my campaign and found some truly wonderful joint venture partners to assist me. As a result, my book became a bestseller in the UK in spirituality and mind-body-spirit categories, as well as in self-help category in both the US and the UK. I couldn’t have been happier. At age 50-something, it really was the dream of a lifetime.

I knew that the success of my launch had come from building my platform at least a year before my book had come out. So when Tony approached me to write the article, I decided to call the article “Pre-Natal Care for your Book,” with the aim of encouraging authors to start building their platform months before they even finished writing their books. When he published my article on 6 October 2009, Tony announced it on Twitter, and continued to ReTweet the link to it throughout the month.

I was very pleased with the article, and very pleased Tony seemed to like it too. I had no idea, however, that this one small thing was very soon going to be the catalyst that would change my life.

A few days after the article was published, an author from California named Allison Maslan saw one of Tony’s ReTweets (bless your tweet heart, Tony), and clicked the link to read my article. She was intrigued with it and contacted me through my website, asking me if I would “coach” her to create a book promotion campaign, because she had just landed a book deal with Morgan James Publishers for her book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality.

I asked, “What do you want me to do?”

She replied, “Exactly the same thing you did for your own book. I want to do all of it.”

Without thinking, I heard myself saying to her, “OK. Except it’s not enough. My book made it to Number 18, and that was great at the time. But I want your book to do better than that. I want it to go all the way to Number 1.”

Reaching Number 1 was something I had a difficult time imagining, but I really meant it when I said it. Over the months Allison and I worked together, I found myself saying, “I want your book to be a Number-1 bestseller,” again and again. The desire was so powerful I could feel it in my gut.

I have to admit, though, that somewhere in the back of my mind I could hear a voice chiding me, “Number 1, you say? Uh-huh. Well we’ll just see about that!” But in spite of my occasional self-doubt, my logical mind told me if I simply applied all the learning I had amassed from having completed my own launch several months earlier, I could avoid all the pitfalls I had encountered and easily surpass my previous achievement. It seemed perfectly “do-able”.

And while such logic is a wonderful thing, the greater thing I have learned is that when you set a sincere intention, the Universe conspires to ensure it comes to fruition. So honey, let me warn you—before you open your mouth and speak loudly enough for the Universe to hear, you’d better be sure you are ready for outrageous success. But when you say it, you really have to mean it. Don’t just wish it. Don’t just say to yourself, “That would be really nice.” Feel the desire so powerfully that you will not accept anything less, and then commit to doing the work that will make it come true.

Over the following months, I worked closely with Allison to design, coordinate and deliver her campaign. First we tightened up her platform by building a strong online infrastructure and integrating all her social networks. Then, I showed her how to operate many new software programmes. She got to be a real pro at them in no time and soon she was off and running and gathering new followers every day. She was a natural at it, and because she was such a nice person, people simply WANTED to be connected to her.

Then I introduced her to an excellent communications coordinator, Yvonne Perry from Writers in the Sky, whom I had met on my Garden of the Soul Ning group. Together, we three assembled a truly vibrant team of spirit-based joint venture partners. We then designed all the timetables, promotional copy, strategies, sales pages and so many other things. As the day of the launch approached, we worked out tracking systems and a rota for watching the sales. There were some pretty hair-raising last minute “tweaks” behind the scenes and Ali, Yvonne and I were writing emails to each other so rapidly, it was almost like talking in real time.

The day of the big launch finally came Tuesday 19 January 2010. As I live in the UK, I was up hours before Allison or Yvonne. Soon, Britain woke up and started shopping online. I found my heart pounding when I first saw Allison’s book get into the Top-20 bestseller lists in the UK, alongside and even AHEAD of celebrities from Britain’s show “Dragon’s Den”. I frantically started sending out blogs and newsletters and tweets to tell people about this great news. Then, as North America woke up (Allison amongst them), and I started to see her book climb the US and Canadian charts, I could feel my heart pounding even louder. Heck I think I could even hear Allison’s heart pounding all the way from San Diego! Wow! Suddenly Blast Off! was soaring up the charts into the Top-10. Unbelievable. She had indeed passed my own book’s rank, just as I had said I truly wanted.

Behind the scenes was a FRENZY of emails, Tweets, Skypes and on-the-fly blog posts. We analysed. We strategised. It was total madness! I think if I could pick one thing I am most proud of about the campaign, it would be when Allison got to the Number-4 ranking, just behind Gary Vaynerchuk and Michael Gerber—two monumental names in the charts. We looked at the sales figures and estimated that we were very close to the Number-3 position, and all we needed to get over the “hump” was another 15 book sales. At that point, I sent out an appeal to all our members on Spirit Authors fan page on Facebook, as well as my blogs, and Allison sent out emails to her lists, telling them exactly what was going on. Yvonne started Tweeting like crazy. Within minutes, people responded with messages of support, telling us they had just bought the book.

I watched as an amazing truth became evident—people WANTED Allison reach Number-1. Their desire was just as strong as ours… except now there were hundreds of people all desiring the same thing.

And do you know what? With all that passionate desire being sent into the cosmos, the Universe could not help but fulfil our collective wishes. It was like an ocean of desire flowing into cyberspace.

In less than an hour, the book Blast Off! by my wonderful client (and now dear friend) Allison Maslan not only moved into the Number-3 rank, but within the next couple of hours, it also rose in both US and Canada to become Number-1 bestseller in entrepreneurship and was dubbed Number-1 “Hot New Seller”. It also made the top 5 in several other categories including “motivational” and “self-help”.

As you might imagine, Allison is over the moon and she is getting a lot of media attention. I spoke to her this evening and she has FOURTEEN radio interviews tomorrow! I can’t imagine that many interviews in one day. And I have to say, it couldn’t happen to a nicer person.

As for me, I’ve been living on not much more than adrenaline all week. But I really wanted to come back down to earth to tell you about the exciting things that have been happening in my life since the success as Allison’s campaign.

My first big announcement is that “Lynn the author” is now being represented by Waterside Literary Agency in Los Angeles, who also represent an array of illustrious spirit-based authors such as Eckhart Tolle, Neal Donald Walsch, Barbara Marx Hubbard, and of course my own client, Allison Maslan, amongst many others whose names you would undoubtedly recognise. Together, we are getting ready to approach publishers with a proposal for a NEW book I am writing. I’ll be telling you more about it over the coming months.

The second bit of news (and this will probably come as no surprise) is that, ever since the launch, I have been approached by a steady stream of authors requesting I help them with their book campaigns. Some of these are truly BIG and exciting projects. I’ll be telling you all about these wonderful books over the coming months.

All of this truly takes my breath away and, of course, I am absolutely thrilled so many people are approaching me about managing their spirit-based book campaigns. But there is a flip side to all this that also needs to be considered:

a) There’s only one of me and there are hundreds of authors who need help with their book projects and

b) Private campaign managers are simply not a financial option for everyone.

But here’s the beauty of the situation. The Universe is so incredibly wise and clever, it has been orchestrating a solution to this dilemma for the past two months, long before any of these events had occurred.

What is the solution? My new Spirit Authors site, of course!

For the past two months, I’ve been very excited about my new project Spirit Authors, which is a membership site that allows me to combine my professional experience as a teacher, coach, author, online promotion expert, WordPress “techie” and non-stop talker (!) in one place. I call it a “Virtual Coaching and Learning Experience” for mind-body-spirit authors—including those who simply have a dream to write and be a published author in the future. What Spirit Authors will offer authors is the opportunity to learn from myself and a range of other industry professionals about writing, social network-based promotion, self-publishing, Amazon launch campaigns, and making the most of your success, while always retaining your spirit-based focus, and being true to your personal values. It is also an online community, offering you the opportunity to make close personal and professional connections with others of like mind, for friendship, support, ideas sharing and business partnerships.

I originally set up this project because it resonated with my own values and interests. It also fulfils a long-term dream for me, because I have an MA in adult education and distance learning, and for many years I wanted to create a really fabulous online course, using all the principles I have learned in my many years as an educator.

But what I now understand is that the real importance of the project is that it will be able to help HUNDREDS of authors get the information and support they want and need for their projects. I couldn’t possibly do that as a one-to-one coach.

I have arranged a Grand Opening Webinar Week, Monday 22 through Friday 26 February. I’ve got over a dozen industry professionals from authors, marketing specialists, publishers, editors, etc., coming along to share their wisdom and experience on the air. And, yes, Allison Maslan will be amongst the guest line up to tell us what life has been like since becoming a Number-1 bestselling author. It’s all going to be FREE in celebration of the Grand Opening of the new Spirit Authors site.

The sign-up page for the Grand Opening won’t be available until NEXT week, so for now, if you’d like to make sure you receive a VIP invitation to the FREE Grand Opening Webinar Week, just got to http://spiritauthors.com and enter your email address in the right-hand side of this screen. Then, you’ll receive all updates about the event.

So there you have it. It all started by someone asking me to write a simple little blog article. Less than six months later, so many things I wanted to achieve in life are all joining together. It has truly been a dance of synchronicity, desire and manifestation.

If you follow my work, you know that one of my key messages is that there is great learning to be found in every story of our lives. So for this story, let me offer you these two “thoughts for the day:”

a) Never underestimate the power of an opportunity you are given, even if it seems very small. You simply do not know how far it will take you.

b) The more you desire to fulfil the dreams of others, the more your own dreams become fulfilled.

Thanks for reading. I really needed to share this story with you. Just by reading these words, you have become a part of my journey. Even if we have never spoken in person, I know on a subtle level that your presence in the world is impacting my life in ways I cannot yet measure. Similarly, I truly hope my presence in the world is impacting you in some small but positive way.

Warm wishes,
Lynn Serafinn
Transformation Coach, Book Promotion Coach,
Author, Teacher, Talk Radio Host
Spirit Authors Virtual Coaching and Learning Experience
http://spiritauthors.com

P.S.: If you haven’t already, have a look at http://myblastoff.com/booklaunch. You still have time to receive 20 free mind-body-spirit gifts if you buy Allison Maslan’s (Number-1 selling!) book Blast Off! before the end of Friday 29 January. I’m also offering over 1 hour of audio book excerpts from The Garden of the Soul as a gift, along with other great gifts from coaches, authors, marketing pros and holistic practitioners. Have a look and see what’s on offer.

P.P.S.: I’m celebrating my 55^th birthday this Thursday 28 January. If you are on Facebook, come join my “Virtual Birthday Party” on my Spirit Authors fan page. I’m giving away a gift to all fans on Thursday, so come along and invite your friends. http://facebook.com/SpiritAuthors.

I have a HUGE appeal I want to make to all of you.

As most of you know by now, amongst other things, I am a book promotion coach for spirit-based authors. For the past 5 months, I’ve been working with a VERY wonderful woman named Allison Maslan. Allison came to me wanting me to design a book launch campaign for her book “Blast Off”, which is a motivational book where she shows you an actual system for achieving your “dream life”, whether it is creating a business, finding the love of your life, achieving optimum health, having fun, or connecting to your spirituality.

Anyway, here’s the situation.

Allison’s book launched today and she’s done FANTASTICALLY well. About 2 hours ago, she PASSED one of the BIGGEST selling books of the past few months, Gary Vaynerchuk’s “Crush It!” and took the Number 3 position in the entrepreneurship category.

Wow! That is truly an amazing feat.

AND… our next hurdle is to get to Number 1.

To get there, we have to pass two MEGA books in the field, one of which is Michael Gerber’s CLASSIC book “E-Myth Revisited.” No small feat. That book has been a top seller for years!

But it’s not impossible. I estimate that all Allison needs right now is about 15 more books to get sold via the Amazon dot com (US customers) in the next few hours to get her from Number 3 up to Number 2 (or higher?).

It’s not that we are not looking for sales in other countries, but it’s the US that is currently holding steady at the Number 3 rank. Canada has been dancing between Number 4 and 5, and the UK is coming up from behind around Number 14-15 (of course, it’s almost 3am here, and only people like me are awake at this hour!).

I REALLY want Allison to get to Number 2, and ultimately to Number 1, with your help.

So I am asking all of you to have a look at Allison’s book at http://myblastoff.com/booklaunch. On the LEFT hand side of the screen, you will find out all about the book itself. On the RIGHT hand side of the screen, you will see buttons to purchase, if you’re ready to buy.

AND… further down the screen, you’ll see about 20 free bonus gifts that a bunch of us (many of us here on Spirit Authors) are giving away when you buy Allison’s book before the end of the launch. I’m giving away 4 audio book excerpts from The Garden of the Soul, but there are SO many great gifts there from many Spirit Authors members (like Steph Gunning, Dana Lynn Smith, Brenda Adelman, Joe Rumbolo, Tracy Latz, Marion Ross, Yvonne Perry, Shelagh Jones, Sheila Bakely Finkelstein, Amethyst Wyldfyre… good grief, have I forgotten anyone?). Plus, so many other wonderful people like Callie Carling, Shannon Jackson Arnold and Gaylena Nia Collins helped with Tweeting, blogging, etc.

PLEASE help us “Blast Off!” Allison’s book and get it to number 1. She’s a brand new spirit-based author, and this is the dream of a lifetime for her.

And frankly, it’s a dream for me too. I would LOVE to say that I was the campaign manager for a Number 1 selling spirit-based book!

Watch out, of course. If we do reach Number 1, you’ve gotta know that I’m going to “milk it” baby, lol! After all, this is my most successful book launch to date and I see this as the beginning of my helping ALL my Spirit Author friends reach Number 1 in the coming years through the new Spirit Authors site.

Again, PLEASE buy Allison’s book right away if possible at http://myblastoff.com/booklaunch and receive all those beautiful gifts instantly.

Thank you sooooooooo much, everyone. I hope some day I can help some of YOU become a number 1 seller too.

Warm wishes,
Lynn

TUESDAY UPDATE!

Yesterday I told you all about the launch of the book Blast Off! by my good friend and client, and fellow Spirit Author, Allison Maslan.

Well I am pleased to announce that her book came out early this morning and has already been dancing around the top 25 list in “Entrepreneurship” category all morning here in the UK, reaching as high as number 14 so far. I find myself smiling as I see her title on the same list as Michael Gerber’s classic E-Myth Revisited, Gary Vaynerchuk’s recent smash hit Crush It, and several books by UK “Dragons Den” icons, Peter Jones, Theo Paphitis and Duncan Bannatyne. She’s even been AHEAD of several of the “Dragons” over the past couple of hours… giving them a real run for their money… a lot of fun to watch, actually.

Now what’s so great about this is that Allison’s book is a radical shift from many other entrepreneurial approaches. She takes a spirit-based approach, where she helps you connect with your passions, and she actually gives you a step-by-step method to work towards anything from building an entrepreneurial enterprise, to finding a soul mate.

But what I like best about Allison as a person, and a writer, is that she keeps it “real.” She doesn’t talk “over your head” when it comes to talking about business, like so many other books I have read. As a coach and a homeopath, she speaks to you like a real person because her first interest and sole focus (or soul focus?) is people.

If you haven’t yet picked up your copy of Allison’s book, try to do so before the end of the day because when you do, you’ll also be able to pick up 20 great bonus gifts from some of the nicest mind-body-spirit and business professionals on the planet. I’m giving away over 1 hour of free audio book excerpts to help celebrate with her.

To find out how to get the book and the gifts, just visit http://myblastoff.com/booklaunch.

What a great start to have her be in the top 20 in the UK, right from the starting gate. I can’t wait to see how far Blast Off will go, especially when readers in the US start buying the book later today.

This is why I LOVE being a book promotion coach!

Enjoy the rest of your day,
Lynn Serafinn
Author, transformation coach, book promotion coach, radio host
Author of mind-body-spirit bestseller The Garden of the Soul: lessons from four flowers that unearth the Self

http://lynnserafinn.com
http://spiritauthors.com
http://create-a-life.co.uk

Hi everyone!

Happy Monday to you. I just HAD to put this blog post up today because tomorrow, Tuesday 19 January, is a day I’ve been looking forward to for the past 5 months.

Tomorrow is the day that my very good friend and client, Allison Maslan, is launching her new self-help book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality.

I’ve been working closely with Allison since the autumn to plan the launch of this book. Although I’ve been working with many authors over the past year, this is definitely the biggest and most exciting book campaign (other than my own!) I have coached so far. It’s been a BIG job for us, along with the help of many others including Yvonne Perry from Writers in the Sky, to coordinate all the events, create all the materials, and communicate with the dozens of people who have been involved. It’s been a LOT of work, but also a lot of fun.

As you can probably guess, even though I am not the author of this book, I feel a very strong connection to it, and I SERIOUSLY want to be able to say I helped one of my clients reach the Number-1 rank in Amazon Self-Help books tomorrow! But that’s not just because I have a natural “bias” here; I honestly believe Allison’s book deserves to be a top selling title.

I invite you to check out Allison’s excellent self-help book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality TOMORROW, Tuesday 19 January.

Why buy the book on the day of the launch?

Because whole gaggle of Allison’s friends and colleagues (including me) are giving away over 20 inspirational gifts to EVERYONE who buys the book on launch day. Gifts include audio books, eBooks, free memberships, meditations, photography, prosperity building, business help, personal growth, spiritual growth… all sorts of interesting stuff by some of top mind-body-spirit and business professionals. I myself am offering 4 audio book excerpts from my book The Garden of the Soul when you buy Allison’s book tomorrow.

Just go to http://myblastoff.com/booklaunch and you can read all about Allison’s book, and the bonus gifts. You can sign up for a launch reminder AND buy the book directly from that page TOMORROW. The page will go “live” from midnight Pacific time tonight.

Ok, so that’s my Monday news. I’ve got a lot more I will be telling you about in another week or so, when I finally start taking bookings for my new Spirit Authors Grand Opening. Spirit Authors is a new Virtual Coaching site where I’ll be helping mind-body-spirit authors just like Allison (and others who may be aspiring to become authors) to write their books, develop their promotional campaigns, and learn all they need to know about self-publishing in the mind-body-spirit genre. But more about Spirit Authors next time.

Until then, PLEASE be sure you get your copy of Allison’s book tomorrow at http://myblastoff.com/booklaunch. Hopefully while you’re downloading all your free bonus gifts, I’ll be celebrating the fact that Allison has hit number 1 on Amazon! I’ll be so happy for her when that happens.

Hope you are staying warm and happy this winter, and that 2010 is the year all your dreams come true.

Warm wishes,

Lynn Serafinn, MAED, CPCC
Author, transformation coach, book promotion coach, radio host
http://create-a-life.co.uk
http://lynnserafinn.com
http://spiritauthors.com

Allison Maslan

By guest blogger Allison Maslan

Note from Lynn: The exciting launch of Allison’s new book, Blast Off! The Surefire Success Plan To Launch Your Dreams Into Reality is coming THIS Tuesday, January 19. To find out how you can buy the book and receive more than 20 beautiful mind-body-spirit gifts during the launch, go to www.myblastoff.com/booklaunch.

Are you living your life to the fullest at this moment in time? Do you have the life that you have always dreamed of? If so, congratulations! Meditate a few moments each day on the goodness that you have experienced from your great fortune. If your answer is no, it is never too late to start. So many of my coaching clients tell me they don’t reach their goals because they want everything perfect before they move forward.

They are striving for perfection and it is killing them. They want a perfectly clean house, to say the perfect words and to do perfect work at all times. What is the point of “perfect” anyway? Pressure filled expectations are a sure way to turn any goal into a ball and chain. Many people resist attempting new challenges or setting new goals because they are afraid they will not perform to their ridiculous level of expectation.

As a result, they give up before they ever begin. Then the feelings of disappointment and failure set in. I started taking modern dance in my 30s. The room was full of young women and men that had been dancing since childhood. My mind was aghast as the dance instructor got in front of the class and proceeded to dance several eloquent steps that we were supposed to immediately mirror. I knew I was in trouble as the class was spinning one way and I was tripping the other way (Picture I Love Lucy and the Rockettes).

Through this experience, I learned to laugh at myself and let go of the notion of doing it perfectly. It was not possible for me to keep up with these experts; and attempting to do so was way too much pressure. Once the light bulb came on that I could do something for the fun of it, I relaxed about the outcome. And wouldn’t you know it, I was able to perform in several dance presentations and I had a blast.

If you are not putting yourself out there, reaching toward what you really want because you are afraid of not being perfect, you are missing out on the juiciness of your life. It is the non-perfect part that will be most memorable and uniquely you.

~~~~~~~~

Allison Maslan, HHP, CCH is a homeopathic physician and the author of Blast Off! The Surefire Success Plan To Launch Your Dreams Into Reality. As a life and business coach, she helps people create a new business and the best chapter of their lives.

The exciting launch of her book, Blast Off! The Surefire Success Plan To Launch Your Dreams Into Reality is coming Tuesday, January 19. To find out how you can buy the book and receive more than 20 beautiful mind-body-spirit gifts during the launch, go to www.myblastoff.com/booklaunch.

I can hardly believe that we are now into the second decade of the new millennium. It seems like only yesterday I was watching the fireworks over London (on TV) as we passed from the 20^th century into the 21^st. I don’t know about you, but I have a truly wonderful feeling about this next decade. I’m going to be 55 this month (happy birthday wishes graciously accepted), which means that this decade is “traditionally” the time when someone my age would be moving towards retirement. Well I can tell you right now I have no intention of retiring at age 65. In fact, I feel like I’m just getting warmed up! Both my energy and my spirits are high, and I feel full of optimism and hope as we step into the “teenies”.

To honour the coming of the new decade, I decided to set some intentions. To keep me focussed and balanced, I decided to use the four principles of “Give, Receive, Become and Be” from my book The Garden of the Soul as a foundation for those intentions. I’d like to share them with you here.

My intention for the Principle of Giving

I have learned that true “Giving” means to listen deeply to people’s hearts and give them what they truly want, rather than imposing what my ego tells me what I think they need. This decade, I make the intention to give to everyone I meet, from my heart to theirs.

My intention for the Principle of Receiving

I have learned that true “Receiving” means to open my eyes and ears to become aware of the boundless gifts being sent to me at every moment of my life. This decade, I make the intention to allow myself to receive, with wonder, joy and gratitude, all the Universe offers me.

My intention for the Principle of Becoming

I have learned that we cannot “Become” or grow unless we let go of old ways of thinking that do not serve us and keep us stuck in a treadmill. This decade, I make the intention to let go of old stories I have about myself and the world, and to become extraordinary in ways I had never before imagined I could.

My intention for the Principle of Being

I have learned that “Being” means to know and love the Self regardless of the multitude of labels we use to describe ourselves, and to be aware of who we are no matter what challenges surround us. This decade, I make the intention to be me, and only me, and to see you as only you.

Thank you for allowing me to share my intentions with you. I had an ulterior motive for doing so. You see, I know that the true power of intentions comes when you share them with others. And I really, really want to be able to be mindful of these intentions, because I know they sometimes might not be so easy to remember. The fact that you have heard them means there is more power behind them, so thank you for reading.

Try it out for yourself. Make your intentions for the new decade, and then share them with special and supportive people in your life. Then see how much this action helps you to be mindful of your promises to yourself. And what’s even more interesting is that we don’t necessarily have to share our intentions with other people (although it’s always good to, because they can hold us accountable). If you prefer, you can go out into Nature and shout your intentions to the moon, the trees, the birds, the ocean or whatever has meaning and energy for you. Or, if you are the kind of person who likes to pray or meditate, state your intentions to Spirit, in whatever form is true for you. No matter how you state your intentions, when others bear witness to our sincere expression of them, it’s as if the Universe has etched our words into our cosmic diaries, and holds us firmly on our true course in life.

And of course, you are MOST welcome to share your intentions with me below in the comments! I’d love to be your “intention buddy.”

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*

Is one of your intentions in 2010 to start writing a spirit-based book? Maybe you’ve already written it and you are ready to find out how to publish and promote your book. Or maybe, you’ve just started your writing journey by keeping a diary, a blog or other journal of your thoughts, feelings or creative ideas. No matter where you are in your writing journey, I’d like to invite you to visit Spirit Authors, my brand new Virtual Coaching and Learning Experience just for mind-body-spirit writers.

We are having a fantastic Spirit Authors Grand Opening Webinar Week from Monday 22 February through Friday 26 February, where you can hear (for fr*ee) over a dozen top mind-body-spirit industry professionals, from authors, to publishers, to editors, to marketers and more, all talking about spirit-based books, from writing to publishing to promotion. You’ll also find out how you can join the new Spirit Authors membership site, bringing you bespoke courses, business resources, and great opportunities for both personal and professional networking, all aimed at writers in the mind-body-spirit genre.

To make sure you don’t miss our Grand Opening, be sure to come over to www.spiritauthors.com and sign up for our news updates, so you can receive a VIP invitation to this very special Grand Opening Webinar Week.

It’s hard to believe that my radio show Lynn Serafinn’s Garden of the Soul is coming up to its 1st anniversary this month with episode 49.

I wanted to celebrate the occasion in style, so I had in mind I wanted an extra special guest for that particular broadcast. I am delighted to tell you who he is.

Tony Juniper

On Wednesday 20 January, at 6pm UK/1pm EST, I will be hosting campaigner, writer, sustainability adviser and one of the UK’s best known environmentalists, Tony Juniper. A dynamic and inspiring speaker, and often referred to as an “Eco Hero”, Tony has worked for the last 25 years for change toward a more sustainable society at local, national and international levels. Amongst his almost endless list of personal and professional experiences, he has served as Vice-Chair of Friends of the Earth International, and is currently Special Adviser to the Prince of Wales Rainforests Project, Editor-in-Chief of National Geographic’s new Green Magazine supplement, and is the Green Party Parliamentary candidate for Cambridge, England.

On this very special anniversary edition, Tony and I will discuss his thesis of “Harmony” as taken from the upcoming book of the same name he is currently writing with Prince Charles and Ian Skelly, and is scheduled for publication by Harper Collins in autumn 2010. Tony will tell us about the present state of environmentalism, what we’ve achieved and not achieved, and what’s next for humanity at this time in history, and explain how the solutions to the ecological and economic problems we now face at a planetary level are not due so much to our political, technological or corporate systems, but rather to the fundamental fact that we as a culture have become disconnected from the Earth, and are illiterate as to how nature works and how we as humans fit into the natural order on a cosmological and spiritual level.

On the air, Tony will offer us some easy, joyful and practical ways to re-engage and reconnect with our planet and re-establish the true, holistic harmony that is meant to sing within every human soul.

You absolutely will NOT want to miss this most important and truly inspiring show.

In keeping with the theme of the show, I will also read the “Harmony Meditation” from my upcoming book, “The Companion Guide to the Garden of the Soul”.

Listeners can listen LIVE or “on demand” any time at
http://ow.ly/UvBM

You can also subscribe to the show via iTunes. Just look for Lynn Serafinn’s Garden of the Soul on BlogTalkRadio
http://blogtalkradio.com/Lynn-Serafinn

Happy New Decade everyone. I am SO pleased to reveal the identity of  some of the FANTASTIC guests I have lined up for the first few months of 2010 for Lynn Serafinn’s Garden of the Soul radio show on BlogTalkRadio. You’ll see some names that will really interest you, I know! The shows are not yet posted online, so if you want to be sure you don’t miss them, just go to http://blogtalkradio.com/Lynn-Serafinn, mark us as your favourite, and you’ll receive alerts for every upcoming episode. Full details for these shows coming soon!

All shows are on WEDNESDAYS at 6pm UK time/1pm EST.
Can’t make the live show?
Catch them “on demand” any time, or subscribe on iTunes.

~~Please leave your comments below to let me know
what you think of the line up so far.~~

WED 6 Jan
“Defining Your Vision for 2010
Coach Crystal Williamson
Crystal tells us how and why so many of us don’t stick to the promises we make to ourselves, and walks us through her “G.O.A.L” system for reaching the goals that really matter in life.

WED 13 Jan
“It’s the Stories You Tell that Colour Your Life”
Alan and Marylou Falstreau
Extraordinary artists tell us how to re-colour your life by shifting your inner stories.

WED 20 Jan
FEATURED SHOW: 1ST ANNIVERSAY EPISODE with TONY JUNIPER
Tony Juniper, campaigner, writer, sustainability adviser and one of the UK’s best known environmentalists. For the last 25 years he has worked for change toward a more sustainable society at local, national and international levels. From providing ecology and conservation experiences for primary school children, to making the case for new recycling laws, to orchestrating international campaigns for action on rainforests and climate change, his work has sought change at many levels. He also served as Vice-Chair of Friends of the Earth International. Tune in to hear some powerful insights about our human connection to the Earth, and why it is more essential now than ever to become reconnected to our planet.

WED 27 Jan
Music from Silly Trilly
Trippy, experimental music from Norway that you simply MUST hear.  In honour of Mozart’s 254th birthday.

WED 3 Feb
Healing Through Song
With guest Brenda MacIntyre
Native American medicine singing. Sacred, beautiful, powerful, healing.

WED 10 Feb
Psychic Healing
With guest Heather Woodward
More info to follow

WED 17 Feb
FEATURED SHOW: THE ENDORPHIN EFFECT
With author WILLIAM BLOOM
Author of The Endorphin Effect, Psychic Protection and many others, William is world renowned as a cutting edge speaker who brings knowledge of spirituality and the mind-body connection down to Earth for everyone to understand. His book, The Endorphin Effect, discusses how we are able to create deep, spiritual happiness simply by understanding and tapping into the link between body, mind and soul.

WED 24 Feb
FEATURED SHOW: GROWING OUR FUTURE
With scientist and book editor Dr Leo Sharashkin
Dr Sharashkin is a scientist, permaculture expert, and editor of the bestselling “Anastasia” book series, which have undeniably become a world-wide phenomenon. He’ll be talking about the importance for all human beings to re-establish their connection to the Earth, how this connection can improve our lives on so many levels, from health and longevity to spiritual wellness. He will also tell us how the seemingly unstoppable wave of influence created by the publication of Anastasia books is already changing the lives of people throughout the world.

COMING IN LATER IN 2010…

FEATURED SHOW
PHILLIP DAY: Health Wars
World-renowned author and speaker on nutrition/health (Date to be confirmed)

Wed 10 March 2010
Author Barbara Hof: To Be or Not to Be
About the book of the same name

Wed 17 March 2010
Authors Barbara Techel, Ingrid King
How our pets serve us as spiritual teachers

Wed 31 March 2010
Sharry Edwards
This cutting edge New Scientist returns to the show to talk about the fascinating science of BioAcoustics andhow it can lead us to understanding our Life Purpose. Call in for a LIVE “nano-voice” reading on the air!

Wed 7 April 2010
FEATURED SHOW
ALAN SEALE
Harper Collins spirituality author and master coach. More info to follow.

Wed 14 April 2010
Debi Dun
QiGong as a spiritual path

Wed 21 April
Author Caron Goode
Raising Intuitive Children

Wed 28 April
FEATURED SHOW: Publisher/Author Vrinda Pendred
Conditional Publications: a new publishing company of authors with neurological conditions announcing their new book “Check Mates”. http://conditionalpublications.com

Wed 5 May
Author Yvonne Perry
Speaking about the Afterlife

Wed 12 May
Author Megan Riley
Speaking about Life Purpose

Listen to Lynn Serafinn on Blog Talk Radio
More dates and more information to follow soon! Be sure to subscribe to this blog for updates AND mark the show as your favourite to receive show reminders.