At long last we have reached that prophetic (if not hyped up) year of 2012 so many of us have been awaiting. According to many futurists, this year will mark the beginning of unparalleled expansion of awareness and global consciousness. And based upon the explosion of social media over the past few years — and most especially its evolution in 2011 — we do indeed seem to be ever-increasingly expanding our potential for awareness of our world. How many of our grandparents could possibly have imagined being “friends” with people from every corner of the planet, or having possibly tens of thousands of “followers” who know your name, what you do, and what you stand for?
But with our expanded capacity for connecting with others, we also find ourselves with an information overload. Sometimes there is just too much coming at us all at once, and we can get overwhelmed. We’ve all tried different ways to organise both our incoming and outgoing data. When it comes to organising our social media, integration and automation seemed like “the” solution, but we find ourselves yet again in an information overload situation. There are just so many different options on the market that we often find ourselves asking, “Isn’t there one RIGHT way of delivering and filtering through my social media information?”
In my work, I help business owners (primarily authors and holistic professionals) set up their social media integration and automation, and train them how to use it. But the induction process into the world of Twitter, Facebook and the like can often shake up many emotions and challenge many beliefs. Some people who are new to social media might have a pre-conceived idea that automation takes the “social” out of social media, and therefore eschew the convenience automation has to offer. These people end up working harder rather than smarter, and risk burning out on social media before they reap the rewards. Others, who don’t really like the idea of social media at all, but see it as a “necessary evil”, want to automate everything and don’t want to bother connecting with their audience. As a result, these kinds of people frequently become convinced that the lack of response they are receiving from their audience means, “Twitter (or whatever) is simply a waste of time!”
Yes, I’ve heard it all before.
Regardless of whether you recognise yourself as being similar to one of these two personality types, or you are already an enthusiastic social media devotee, let me assure you, social media can have a massive impact upon the success of your business. My own business was utterly built upon it! But in order to make it work “smart” for you, and to ensure you receive all the benefits it has to offer, you need to understand that BOTH automation AND interpersonal connection are EQUALLY important to running an efficient and effective social media platform because:
Automation is needed to deliver your content.
Interaction is needed to build relationships.
Learning the balance between these two can be a steep learning curve for many of my new clients. As demonstrated in the previous examples, those that depend upon one and fail to implement the other tend not to reap the results they seek.
But what makes the learning curve even more challenging is that to stay on top of things, you need to get used to changing your strategies all the time. This is because the social network platforms themselves (i.e., Twitter, Facebook, etc) are always in a state of evolution, and the plethora of third-party applications available to support these platforms are also always in a state of continual change.
The plain truth about social media:
Sometimes clients come to me expecting to learn the definitive system for social media. And while I tend to do things in a systematic way for myself, the truth is: there is NO magic “one size fits all” way to “do” social media. Your situation is not the same as mine. Your business is not the same. Your communication style is not the same. Your audience is not the same. Sure, there will be many similarities, but if ANYONE out their claims to be a guru, and tells you they have “the” one-stop solution for your needs, you’d be pretty safe to bet it’s a scam. Don’t spend your money on such claims (I’ve lost more than a few quid on such false promises back when I was a newbie).
But the fact that there are so many variables is not the only reason why there is no end-all magic bullet for social media. It is also because all the social media tools out there are all continuously changing, sometimes for the better, sometimes not. And as they change they create a butterfly effect upon each other. So you really have resign yourself to the fact that social media is a fluid system, and that there will be a continual process of learning involved. Even a Rubic Cube is easier to figure out, because the cube is a stable system that doesn’t change.
But the good news is, the more you know, the easier it is to adapt to this ever-flowing sea of change. For that reason, I thought it would be a good idea to write an eBook, going through some of the currently most popular social media tools for distributing your content:
In Social Media on Autopilot: Nice, Necessary or Nightmare?[Kindle edition], I bring you 5 details product reviews intended for business owners on five of today’s most popular social media applications: Ping, TweetDeck, Twaitter, HootSuite and Tweet Adder. Each product is evaluated on virtually every feature it offers, and ranked in terms of its usefulness, reliability, automation capabilities, interaction capability and mobility.
Accessible reading even for the “newbie”, this report and help you find out how the pros use Twitter, Facebook and other social networks without selling their souls or spending every waking hour at their computer. At the end of this report, you will also find some useful bonus materials covering options for integrating your media, and some ideas for using social media apps on your mobile phone.
I have helped dozens of authors and online business owners reach the top of their field through social media. Nearly all my learning has come the “hard way” by spending countless hours at my desk, trying to find products and figure out what was best. For a mere $2.99, this detailed report (at 15,770 words, it would have been about 50 pages if I had printed it in paperback format) you save yourself months of research and trial and error.
There are even a few free gifts for you at the back of the eBook.
I hope you find this booklet useful. If you do, please do come back and leave a comment below (or better yet, post it on Amazon!). Also, if you have any suggestions for eBooks you would like me to write, please let me know that too in the comments below. That would be REALLY helpful to me!
And do please subscribe to the Spirit Authors blog for more info and insight into the world of writing, publishing and book promotions.
Enjoy going on autopilot!
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is also the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.
Lynn’s other books:
International #1 Bestseller in Business Ethics, Marketing and Communication (Dec 2011)
Some of you might have been following me for the past 4+ years so since I started blogging. Perhaps you were first with me when I started my blogtalkradio show named after my first book The Garden of the Soul. That show started 3 years ago now (hard to believe it). After the success of that book, many authors started asking me for help, which is when I switched pathways to work as a marketing coach for authors. Then, I launched a blogsite called Spirit Authors 2 years ago. At that time, it was my intentions to create a site that could help mind-body-spirit/self-help authors– both aspiring and extablished–to learn how to establish themselves online, so they could learn how to spread the word about all the great work they do. It was my experience that a great many artist, holistic and spiritually-minded people didn’t like to do marketing; and as a result, they stuggled to survive financially. I found it sad to see so many people give up on their dreams, so I wanted to make sure Spirit Authors provided them with lots of (free) resources that could help them.
At the exact same time I was launching Spirit Authors, I began writing a new book, which originally was intended to be a book for all those sensitive souls who didn’t like marketing, but needed to do it. I thought if I could help create a new paradigm for these kinds of people, it might be useful. But after I started diving deeply into the subject of marketing, I discovered so many revealing (and sometimes shocking) things about its history, intention and practice, and so many serious issues arising from consumer culture, that I knew this book was going to be something altogether different from what I had originally intended.
The 7 Graces of Marketing is a bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view. It reveals how our relationships with Self, others, our businesses, our economy and the Earth impact our health, our economy and the delicate ecological balance of our natural world. As much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm I call ‘The 7 Graces of Marketing.’
When you buy the book TODAY you can receive the complete set of 7 MP3s (over 10 hours of audio) from last week’s 7 Graces of Marketing Telesummit, with 24 internationally renowned speakers, such as Joe Vitale, Eric Pearl and 22 others, speaking about the ‘7 Deadly Sins’ of marketing and the ‘7 Graces’ of marketing. You’ll also receive dozens of other gifts offered by my friends and colleagues, to express our appreciation for your support. To buy the book, and claim your MP3s from the 7 Graces Telesummit, and receive a fabulous selection of gifts from my friends and colleauges, here’s all you need to do:
On that page, you will see links to buy the book on Amazon US, Canada or UK (yes, you may purchase the book from another Amazon site; we just didn’t have room for all the links)
Click a link to buy the book on the Amazon of your choice. You may buy the book in either paperback or Kindle version
After you have purchased the book, Amazon will give you a purchase code. The purchase code is a 17-digit number, and it looks like this: 123-1234567-1234567. Copy this number to your computer clipboard.
Return to the “launch page” and enter your name, email AND your Amazon purchase code in the form.
When you hit the button that says “Yes, Please!” you will be taken immediately to the “bonus” page. This page has all the links to take you to the bonus gifts.
Just click the links of the gifts you would like to download.
That’s all there is to it! I am extremely passionate about this subject (as you will have heard if you listened to last week’s telesummit), and I am dedicated to getting the dialogue started in the business sector so we can change the way we do marketing, and make a brighter, healthier, happier world for our children and children’s children. I do hope you’ll check out The 7 Graces of Marketing.
Please PAY NO ATTENTION if Amazon says, “Only 3 left in stock” or “Ships in 1-4 weeks”. We have test ordered the book, and it takes about a 7-10 days to ship, and it is IMPOSSIBLE to “be out of stock” because this is a “print on demand” book, which means the book will be printed and shipped to you whenever you place an order.
AND, I’d love to hear what you have to say about the book after you have read it, so be sure to subscribe to The 7 Graces of Marketing blog . I’m also starting a 7 Graces of Marketing Community for everyone who has bought the book, and who would like to meet others of like mind who want to bring ethics and values back into our business and marketing. So please do stay in touch.
I am delighted to have been the campaign manager for this book launch. The energy has been wonderful. Our networking partners have all be so helpful and we had 3000 register for our wonderful “Emotional Balance Telesummit” last week, which I had the pleasure of hosting.
As I am writing this (at 12.30pm UK time March 15, 2011), the official launch started only 4 hours ago, and already it has hit #1 in the UK in Mental and Spiritual Healing, and #5 in New Age.
Here are the latest screenshots I took:
I fully expect to see it go higher as the day progresses, and trust we will see similar rankings in the US and Canada.
Roy Martina is a holistic medical doctor with over 30 years experience helping people tap into their true selves and “cure the incurable” by understanding the connection between emotional balance and dis-ease. He is the author of over 40 books in Dutch and other languages. He has spent the last 25 years studying acupuncture and numerous holistic techniques in order to offer people a profound level of healing, and he has been tireless in his pursuit of methods that work swiftly and effectively to aid the healing process. This work has put him at the leading edge of the holistic and self-help world.
A long-time bestseller in Dutch and other languages, this new English translation of the book has just been released through Hay House Publishers, and arrived on Amazon US, UK and Canada TODAY (March15th).
You can buy the book and receive a complete library of free gifts at
Emotional Balance is the result of years of empirical research Dr Martina conducted to discover why some people heal from illness and chronic conditions while others do not, in spite of having received the best holistic medical treatments he could offer them. As he embarked on a journey to unravel the secrets of the subconscious mind and how we sabotage ourselves, he says he discovered that our unresolved emotions and conflicts in the first seven years of our lives create deeply-rooted behavioral patterns and negative beliefs that cause us to sabotage ourselves, and that these can lead to long-term patterns of rocky relationships, financial hardship and, of course, ill health.
The end product of those years of experience and research is a method Roy developed called “Emotional Balance.” Roy explains, “Emotional Balance is a technique that allows us to return to what I call the ‘Still Point’. The Still Point is that place within us where we are in our power and are no longer governed by our egos or our past.”
Roy’s work is crystallized in his book Emotional Balance: the path to inner peace and harmony.It represents a culmination of his years of research, holistic practice and teaching, and is a substantial, comprehensive manual that teaches us how to deal with our self sabotaging mechanisms and return to our still point rapidly and easily when life knocks us off balance.
You can receive over 40 free personal development gifts when you buy the book during the launch this week, including one from me: 4 audio meditations from my “Garden of the Soul” workshop.
Also, as a special gift to everyone who buys the book during the launch celebration, Dr Martina will be delivering a fr*ee 2-Day course on how to use the book (to be delivered in April over the Internet), which will include time for people to ask questions directly from Roy himself. Roy says he is doing this because he doesn’t want his book to be just another self-help book that ends up sitting on your bookshelf. He wishes everyone who buys Emotional Balance to understand how to use the tools in the book, and feel supported as they start to apply these techniques in their lives.
You can buy the book and get these gifts including
the free classes from Dr Roy Martina
TODAY Tuesday March 15th at
Lynn comes from the UK to speak in California this month. Find out why.
Back in September 2008, I wrote an article called “How a Broken TV Made Me a Wealthy Woman.” Perhaps some of you might remember it. In that article, I reflected upon all the wonderful things that had opened up for me since my television blew up in February 2008, and I made a decision not to replace it.
I explained how I utilised my new-found free time to start a community project, build a network of wonderful friends and business contacts, learn new online skills and finish writing my book—The Garden of the Soul.
But most of all, I discussed how my anxieties over money had not only shifted, but disappeared, as I was no longer being ‘fed’ a daily diet of fear and scarcity messages via the media and marketing companies. This inner freedom opened up so much space within me, I was able to invent new, innovative ways to grow my business and create a more fulfilling way of life.
At so many levels, my broken TV made me a wealthy woman.
It is now coming up to the 3-year anniversary of when my television blew up. I have still not replaced my old set. In fact, a few months ago I finally rearranged my living room in such a way that there is not even any space for a television. My home feels cosier, homier and more inviting. The chairs face each other, intended for interpersonal conversation, rather than having them all facing the same direction, waiting to be programmed by the incandescent god in the corner of the room.
Since learning how to live without a television, I have achieved many things:
I self-published a bestselling book and got signed by an A-list literary agent.
I built my extended network to nearly 30,000 strong and created several #1-selling book launch campaigns reaching millions of people.
I helped my own daughter achieve her dream of launching her first book. It went to the top of the charts in its category.
I became Chair of our local Transition Town movement, where I work towards helping others shift their lifestyle from petroleum dependency to a healthier, more natural and sustainable model. I’ve organised a garden share with a neighbour, who now grows vegetables in my backyard.
I worked with dozens of private clients and delivered hundreds of radio shows, webinars, telesummits, workshops, lectures and online classes.
I won a couple of awards.
I made lots of videos.
I wrote two online courses for authors.
I remodelled my home.
I travelled to Italy, Spain and all over the UK.
I took uncountable walks along the river.
I taught my grandson how to tell ‘knock knock jokes’.
But most of all, the more time I spent without a television, the more I saw all of my anxieties and insecurities about money, self-image, relationships, health, and other things dissolve into thin air.
Not only do I no longer stress about money, but I have also created a steady flow of income.
Not only have I created a steady flow of income, but I am also no longer in debt.
Not only am I out of debt, but I have also learned how to live without credit.
Not only have I learned to live without credit, but I am also positively convinced the whole notion of credit is second only to television as being the ‘drug of the nation(s)’!
Never again will I own another credit card.
My consciousness has grown. I look around me and I see things I never saw before. I see people who are feeling trapped, and they don’t know why. I see good, decent and sensitive people unable to fend for themselves economically without a clue as to what to do. I see CEOs of big corporations feeling disconnected and fearful, but they dare not allow anyone see them with their defences down.
My heart aches for humanity. It aches for our planet. I want to shout from the rooftops.
Why? Because I know what is making us ill—
Marketing!
I don’t just mean advertising of products and services. I mean the whole industry of selling beliefs and ideas. I mean the subtle mind wars in which we are led to believe we need things we cannot get, and the emptiness we feel when we try in vain to acquire that which is impossible to attain.
And this is why I became a ‘marketer’—to help others clean up the mess we’ve all made over the past century. This is also why my next book, which is coming out on June 21, 2011, is called The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell.
If this topic gets your juices going, and you happen to be in northern California this month, I’d love to invite you to my talk ‘The 7 Graces of Marketing’ at the Insight Lecture Salon in Nevada City, on January 18th. Doors open at 6.30pm. Tickets are $20. To find out more, or to book your ticket, go to http://www.insightlecture.com/speakers/the-7-graces-of-marketing-by-lynn-serafinn-maed-cpcc/
And in the mean time, turn off the telly and see what opens up for you today.
Warm wishes,
Lynn
Lynn comes from the UK to speak in California this month
Back in September 2008, I wrote an article called “How a Broken TV Made Me a Wealthy Woman.” Perhaps some of you might remember it. In that article, I reflected upon all the wonderful things that had opened up for me since my television blew up in February 2008, and I made a decision not to replace it.
I explained how I utilised my new-found free time to start a community project, build a network of wonderful friends and business contacts, learn new online skills and finish writing my book—The Garden of the Soul.
But most of all, I discussed how my anxieties over money had not only shifted, but disappeared, as I was no longer being ‘fed’ a daily diet of fear and scarcity messages via the media and marketing companies. This inner freedom opened up so much space within me, I was able to invent new, innovative ways to grow my business and create a more fulfilling way of life.
At so many levels, my broken TV made me a wealthy woman.
It is now coming up to the 3-year anniversary of when my television blew up. I have still not replaced my old set. In fact, a few months ago I finally rearranged my living room in such a way that there is not even any space for a television. My home feels cosier, homier and more inviting. The chairs face each other, intended for interpersonal conversation, rather than having them all facing the same direction, waiting to be programmed by the incandescent god in the corner of the room.
Since learning how to live without a television, I have achieved many things:
I self-published a bestselling book and got signed by an A-list literary agent.
I built my extended network to nearly 30,000 strong and created several #1-selling book launch campaigns reaching millions of people.
I helped my own daughter achieve her dream of launching her first book. It went to the top of the charts in its category.
I became Chair of our local Transition Town movement, where I work towards helping others shift their lifestyle from petroleum dependency to a healthier, more natural and sustainable model. I’ve organised a garden share with a neighbour, who now grows vegetables in my backyard.
I worked with dozens of private clients and delivered hundreds of radio shows, webinars, telesummits, workshops, lectures and online classes.
I won a couple of awards.
I made lots of videos.
I wrote two online courses for authors.
I remodelled my home.
I travelled to Italy, Spain and all over the UK.
I took uncountable walks along the river.
I taught my grandson how to tell ‘knock knock jokes’.
But most of all, the more time I spent without a television, the more I saw all of my anxieties and insecurities about money, self-image, relationships, health, and other things dissolve into thin air.
Not only do I no longer stress about money, but I have also created a steady flow of income.
Not only have I created a steady flow of income, but I am also no longer in debt.
Not only am I out of debt, but I have also learned how to live without credit.
Not only have I learned to live without credit, but I am also positively convinced the whole notion of credit is second only to television as being the ‘drug of the nation(s)’!
Never again will I own another credit card.
My consciousness has grown. I look around me and I see things I never saw before. I see people who are feeling trapped, and they don’t know why. I see good, decent and sensitive people unable to fend for themselves economically without a clue as to what to do. I see CEOs of big corporations feeling disconnected and fearful, but they dare not allow anyone see them with their defences down.
My heart aches for humanity. It aches for our planet. I want to shout from the rooftops.
Why? Because I know what is making us ill—
Marketing!
I don’t just mean advertising of products and services. I mean the whole industry of sellingbeliefs and ideas. I mean the subtle mind wars in which we are led to believe we need things we cannot get, and the emptiness we feel when we try in vain to acquire that which is impossible to attain.
And this is why I became a ‘marketer’—to help others clean up the mess we’ve all made over the past century. This is also why my next book, which is coming out on June 21, 2011, is called The 7 Graces of Marketing: how to heal humanity and the planetby changing the way we sell.
If this topic gets your juices going, and you happen to be in northern California this month, I’d love to invite you to my talk ‘The 7 Graces of Marketing’ at the Insight Lecture Salon in Nevada City, on January 18th. Doors open at 6.30pm. Tickets are $20. To find out more, or to book your ticket, go to http://www.insightlecture.com/speakers/the-7-graces-of-marketing-by-lynn-serafinn-maed-cpcc/
And in the mean time, turn off the telly and see what opens up for you today.
Warm wishes,
Lynn
About Lynn Serafinn, Creator of Spirit Authors
Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several top-10 book campaigns, including four #1-sellers, in 2010 alone. She created Spirit Authors to offer training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Contact Lynn about YOUR book project at at http://spiritauthors.com/contact.
Sign up for Lynn’s bi-monthly newsletter Creative Spirit (fill in form BELOW) packed with inspirational articles, online networking tips, broadcast guide to her radio show, and news about upcoming spiritual author book releases.
Throughout the year, Lynn also hosts large-scale telesummits with world-class speakers on a range of mind-body-spirit topics. Your subscription to Creative Spirit will ensure you’ll be the first to know how to attend these free events.
It might sound like a surprising thing to say, but Obsessive-Compulsive Disorder affects pretty much everyone. Maybe you have it yourself. Or perhaps your partner has it, or your sibling, or an old childhood friend, or maybe your next-door neighbour. You might not even be aware of it, but the chances are high that you know someone who is obsessive-compulsive.
In recent years, OCD has become more publicly discussed, with celebrities coming forward and admitting they are afflicted by the condition. Yet when David Beckham went public with his diagnosis, much of the world made jokes and laughed. There was little consideration for his lifelong struggle with his own mind, or the difficulties it might pose for his family. There was even less acknowledgment that most people are at least a little obsessive-compulsive themselves.
Check Mates, edited by Vrinda Pendred, is the first ever collection of fiction, poetry and artwork about OCD, by people with OCD – the real experts on the subject. It also marks the launch of Conditional Publications, the only dedicated publishing house for writers with any kind of neurological condition.
Divided between ‘Realism’ and the ‘Beyond’, this book drives the absurdity and horror of OCD straight home. It has been put together by writers and artists from around the world, and showcases a wide range of emotions, from love to hate, joy to rage, fear and sorrow to hope and optimism. There’s even a little bit of humour! I think everyone will find something to relate to.
What it doesn’t do is shy away from the truth. Every angle is covered, no matter how painful, which makes for a startling and moving read.
If you have OCD, you’re going to find yourself in this book and realise you’re definitely not alone. If you don’t have OCD…you’re probably going to find a little of yourself anyway, because that’s what this book does: it forces us to look at our own neuroses. I think this book is set to crack wide open a few stereotypes that have been flying around for far too long.
And what makes this book even more special, is that a portion of the proceeds from the sale of every single copy of Check Mates will be donated to OCD charities.
AND … Vrinda Pendred, editor and co-author of Check Mates, anda genuine artist of surreal fiction, is giving away an EXTRA special gift of her own: ‘The Passenger’, an unpublished short story about Tourette Syndrome. And yes, Vrinda herself has Tourette Syndrome, OCD and other neurological conditions.
AND… would it be just TOO unprofessional of me to mention that the lovely and talented Vrinda happens to be my very own daughter? I am more than just a little bit proud of what she is doing, and I have to say this book is absolutely gripping. Very impactful, it touches me on just so many levels.
To find out how you can buy this book on May 11th, claim your free copy of ‘The Passenger’, and receive over 30 other gifts, just click HERE
I hope you will join me in celebrating the launch of this unique book, Check Mates, the first ever collection of fiction, poetry and artwork about OCD.
Be sure to sign up for a “launch reminder”, and then mark your diary for May 11th!
Please check out the video I made as my “pitch” for the “Next Top Spiritual Author” contest. I have entered my book The Garden of the Soul: lessons from four flowers that unearth the Self, which as many of you know, is currently self-published.
The grand prize is a book contract from Hampton Roads Publishing, one of the top Body-Mind-Spirit publishers in the world, along with a promotional package worth over $50,000.
There are 3 rounds of voting. The first round starts MONDAY March 29, 2010, and ends May 3, 2010. I could REALLY use your vote to help me advance to Round 2.
Here’s the video I made for my contest entry. I poured my heart and soul into it! If you cannot see it on your screen, view it on YouTube at http://www.youtube.com/watch?v=V8P92UVYwCQ.
If you think The Garden of the Soul deserves to go to a wider audience, please help me by:
1) Watching this video to help you decide whether you think I deserve the prize AND THEN
2) Voting for me at http://tinyurl.com/TopAuthorLynn between March 29 – May 3rd.
3) Help yourself to a THANK YOU GIFT on that page (it’s a collection of audio excerpts from my book)
4) SHARE the page via Twitter or Facebook (you’ll see the buttons right there on the page).
And there is NO pressure to choose only one author to win this contest! There are hundreds of great authors for you to consider, and you can vote for as many authors as you like (but you can only vote ONCE for each author per round).
I you can help me advance to Round 2 of this exciting competition, I will be EXTREMELY grateful!
My motivation is fuelled by your encouragement and comments. I’d love to hear what you have to say about the video, my book and whatever else, in the comments box below (if you are reading this in your email inbox, click HERE to leave a comment).
Nearly 500 people registered 4 the #Spirit #Authors Grand Opening http://bit.ly/9pfpJV
My good friend @SpiritusShelagh was my co-host for the event. What a source of strength she is.
Oz Tweep @charlyjl was a wellspring of technical support in getting the site ready. Couldn’t have done it without her.
March 2010: Spirit Authors is now open and I have long waiting list of book campaign clients.
On #Spirit #Authors I teach new authors how to set use #Twitter to build a promotional platform and Amazon launch… as well as many other things (Oops! That’s more than 140 characters!)
Ok… enough with the Twitterspeak!!!
I am quite serious when I say Twitter has changed my life. Yes, my own book would never have become a bestseller without Twitter. Yes, I could never have helped Allison become a number-1 seller. Yes, I would not have gotten some fab new clients and an amazing literary agent. And yes, I would never have thought to create Spirit Authors and now have a blossoming new business as a result.
But it isn’t REALLY about business at all.
Have a look at all the Twitter links above. These are not just links. These are all REAL people whom I have come to know, respect and care about over the past year. Even though some of us are separated by tens of thousands of miles, we have all shared many a heart-felt conversation over the phone, and have been there for each other through the highs and lows.
And really, there are just so many other wonderful people I have met from Twitter (as well as Facebook, Ning and LinkedIn, in that order), I cannot count them.
When many people first come to Twitter, they don’t “get it”. How can you possibly communicate in 140 characters? How can you possibly make friends with people? How can you possibly build a business from it? WHY would you WANT to do this????
And I’m telling you now—it’s because of the PEOPLE!
I have made more close friends from networking on Twitter than any other form of networking I have ever tried… even more than “live” networks in my home town! While I do love Facebook as well, there is nothing (yet) that can beat Twitter for ideas going viral, and for meeting lots of people who share your interests within a very short period of time.
But as I said, it’s not just about the business. The friends I have met through Twitter are some of the most inspiring, supportive, positive and powerful light-workers I have ever met. That is why I have linked to EVERY one of them above.
So, if you are on Twitter, you should follow them. These are wonderful, beautiful people—get to KNOW them.
P. S.: This article was inspired by a Twitter conversation I had a new friend on Twitter @WendyMWarden. Many thanks, Wendy. This was fun to write!
P. P. S.: Knowing HOW to make Twitter (and social networking in general) work for you, both on a business level and on a deeply fulfilling personal level, is something of an art form. This is why I teach it on the Spirit Authors course:
In Module 2, I teach the fundamental principles of spirit-based promotion so you can create a fertile promotional platform for selling your book online using social networking.
In Module 4, I teach the “how to’s” of creating an Amazon Book Launch.
And, of course, there are 3 other modules on starting and writing your book, preparing for publication, and creating a brand and sustainable business from your book.
It’s my hope that by teaching authors (and authors-to-be) the techno-art of Twitter, they will not only find professional fulfilment, but they will also expand their world by connecting to others who understand them and wish to help them grow.
If this sounds like something you would like to explore, I offer a 14-day “Test Drive” on any Spirit Authors learning module for only $1. Visit the site at http://spiritauthors.com and check out the introductory audios and module overviews to see if there is something at Spirit Authors that can help you achieve your writing goals. And if you have any questions, please just fill out a contact form on the site and I promise I will reply personally.
SIDEBAR NOTE: If you haven’t yet gotten your copy of Allison Maslan’s Number-1 seller, check this page out before Friday 29 January: http://myblastoff.com/booklaunch to receive 20 free mind-body-spirit gifts when you buy the book, “Blast Off!”.
This is a true story of how one small thing can change your life.
Back in September 2009, a fellow named Tony Eldridge, whom I had met on Twitter, asked me to write an article for his book marketing blog, talking about the promotional strategies I had used that enabled my book The Garden of the Soul: lessons from four flowers to unearth the Self to become a bestselling title. I was a first-time, self-published author. I wasn’t exactly rich, and I had next to nothing to spend on promotion, so I did just about all of it myself. But somehow, by dint of my having spent the previous two years attending dozens of live seminars and teleseminars and reading hundreds of articles and eBooks on the topic of book promotion and Amazon launches, I built my online platform, designed my campaign and found some truly wonderful joint venture partners to assist me. As a result, my book became a bestseller in the UK in spirituality and mind-body-spirit categories, as well as in self-help category in both the US and the UK. I couldn’t have been happier. At age 50-something, it really was the dream of a lifetime.
I knew that the success of my launch had come from building my platform at least a year before my book had come out. So when Tony approached me to write the article, I decided to call the article “Pre-Natal Care for your Book,” with the aim of encouraging authors to start building their platform months before they even finished writing their books. When he published my article on 6 October 2009, Tony announced it on Twitter, and continued to ReTweet the link to it throughout the month.
I was very pleased with the article, and very pleased Tony seemed to like it too. I had no idea, however, that this one small thing was very soon going to be the catalyst that would change my life.
A few days after the article was published, an author from California named Allison Maslan saw one of Tony’s ReTweets (bless your tweet heart, Tony), and clicked the link to read my article. She was intrigued with it and contacted me through my website, asking me if I would “coach” her to create a book promotion campaign, because she had just landed a book deal with Morgan James Publishers for her book Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality.
I asked, “What do you want me to do?”
She replied, “Exactly the same thing you did for your own book. I want to do all of it.”
Without thinking, I heard myself saying to her, “OK. Except it’s not enough. My book made it to Number 18, and that was great at the time. But I want your book to do better than that. I want it to go all the way to Number 1.”
Reaching Number 1 was something I had a difficult time imagining, but I really meant it when I said it. Over the months Allison and I worked together, I found myself saying, “I want your book to be a Number-1 bestseller,” again and again. The desire was so powerful I could feel it in my gut.
I have to admit, though, that somewhere in the back of my mind I could hear a voice chiding me, “Number 1, you say? Uh-huh. Well we’ll just see about that!” But in spite of my occasional self-doubt, my logical mind told me if I simply applied all the learning I had amassed from having completed my own launch several months earlier, I could avoid all the pitfalls I had encountered and easily surpass my previous achievement. It seemed perfectly “do-able”.
And while such logic is a wonderful thing, the greater thing I have learned is that when you set a sincere intention, the Universe conspires to ensure it comes to fruition. So honey, let me warn you—before you open your mouth and speak loudly enough for the Universe to hear, you’d better be sure you are ready for outrageous success. But when you say it, you really have to mean it. Don’t just wish it. Don’t just say to yourself, “That would be really nice.” Feel the desire so powerfully that you will not accept anything less, and then commit to doing the work that will make it come true.
Over the following months, I worked closely with Allison to design, coordinate and deliver her campaign. First we tightened up her platform by building a strong online infrastructure and integrating all her social networks. Then, I showed her how to operate many new software programmes. She got to be a real pro at them in no time and soon she was off and running and gathering new followers every day. She was a natural at it, and because she was such a nice person, people simply WANTED to be connected to her.
Then I introduced her to an excellent communications coordinator, Yvonne Perry from Writers in the Sky, whom I had met on my Garden of the Soul Ning group. Together, we three assembled a truly vibrant team of spirit-based joint venture partners. We then designed all the timetables, promotional copy, strategies, sales pages and so many other things. As the day of the launch approached, we worked out tracking systems and a rota for watching the sales. There were some pretty hair-raising last minute “tweaks” behind the scenes and Ali, Yvonne and I were writing emails to each other so rapidly, it was almost like talking in real time.
The day of the big launch finally came Tuesday 19 January 2010. As I live in the UK, I was up hours before Allison or Yvonne. Soon, Britain woke up and started shopping online. I found my heart pounding when I first saw Allison’s book get into the Top-20 bestseller lists in the UK, alongside and even AHEAD of celebrities from Britain’s show “Dragon’s Den”. I frantically started sending out blogs and newsletters and tweets to tell people about this great news. Then, as North America woke up (Allison amongst them), and I started to see her book climb the US and Canadian charts, I could feel my heart pounding even louder. Heck I think I could even hear Allison’s heart pounding all the way from San Diego! Wow! Suddenly Blast Off! was soaring up the charts into the Top-10. Unbelievable. She had indeed passed my own book’s rank, just as I had said I truly wanted.
Behind the scenes was a FRENZY of emails, Tweets, Skypes and on-the-fly blog posts. We analysed. We strategised. It was total madness! I think if I could pick one thing I am most proud of about the campaign, it would be when Allison got to the Number-4 ranking, just behind Gary Vaynerchuk and Michael Gerber—two monumental names in the charts. We looked at the sales figures and estimated that we were very close to the Number-3 position, and all we needed to get over the “hump” was another 15 book sales. At that point, I sent out an appeal to all our members on Spirit Authors fan page on Facebook, as well as my blogs, and Allison sent out emails to her lists, telling them exactly what was going on. Yvonne started Tweeting like crazy. Within minutes, people responded with messages of support, telling us they had just bought the book.
I watched as an amazing truth became evident—people WANTED Allison reach Number-1. Their desire was just as strong as ours… except now there were hundreds of people all desiring the same thing.
And do you know what? With all that passionate desire being sent into the cosmos, the Universe could not help but fulfil our collective wishes. It was like an ocean of desire flowing into cyberspace.
In less than an hour, the book Blast Off! by my wonderful client (and now dear friend) Allison Maslan not only moved into the Number-3 rank, but within the next couple of hours, it also rose in both US and Canada to become Number-1 bestseller in entrepreneurship and was dubbed Number-1 “Hot New Seller”. It also made the top 5 in several other categories including “motivational” and “self-help”.
As you might imagine, Allison is over the moon and she is getting a lot of media attention. I spoke to her this evening and she has FOURTEEN radio interviews tomorrow! I can’t imagine that many interviews in one day. And I have to say, it couldn’t happen to a nicer person.
As for me, I’ve been living on not much more than adrenaline all week. But I really wanted to come back down to earth to tell you about the exciting things that have been happening in my life since the success as Allison’s campaign.
My first big announcement is that “Lynn the author” is now being represented by Waterside Literary Agency in Los Angeles, who also represent an array of illustrious spirit-based authors such as Eckhart Tolle, Neal Donald Walsch, Barbara Marx Hubbard, and of course my own client, Allison Maslan, amongst many others whose names you would undoubtedly recognise. Together, we are getting ready to approach publishers with a proposal for a NEW book I am writing. I’ll be telling you more about it over the coming months.
The second bit of news (and this will probably come as no surprise) is that, ever since the launch, I have been approached by a steady stream of authors requesting I help them with their book campaigns. Some of these are truly BIG and exciting projects. I’ll be telling you all about these wonderful books over the coming months.
All of this truly takes my breath away and, of course, I am absolutely thrilled so many people are approaching me about managing their spirit-based book campaigns. But there is a flip side to all this that also needs to be considered:
a) There’s only one of me and there are hundreds of authors who need help with their book projects and
b) Private campaign managers are simply not a financial option for everyone.
But here’s the beauty of the situation. The Universe is so incredibly wise and clever, it has been orchestrating a solution to this dilemma for the past two months, long before any of these events had occurred.
What is the solution? My new Spirit Authorssite, of course!
For the past two months, I’ve been very excited about my new project Spirit Authors, which is a membership site that allows me to combine my professional experience as a teacher, coach, author, online promotion expert, WordPress “techie” and non-stop talker (!) in one place. I call it a “Virtual Coaching and Learning Experience” for mind-body-spirit authors—including those who simply have a dream to write and be a published author in the future. What Spirit Authorswill offer authors is the opportunity to learn from myself and a range of other industry professionals about writing, social network-based promotion, self-publishing, Amazon launch campaigns, and making the most of your success, while always retaining your spirit-based focus, and being true to your personal values. It is also an online community, offering you the opportunity to make close personal and professional connections with others of like mind, for friendship, support, ideas sharing and business partnerships.
I originally set up this project because it resonated with my own values and interests. It also fulfils a long-term dream for me, because I have an MA in adult education and distance learning, and for many years I wanted to create a really fabulous online course, using all the principles I have learned in my many years as an educator.
But what I now understand is that the real importance of the project is that it will be able to help HUNDREDS of authors get the information and support they want and need for their projects. I couldn’t possibly do that as a one-to-one coach.
I have arranged a Grand Opening Webinar Week, Monday 22 through Friday 26 February. I’ve got over a dozen industry professionals from authors, marketing specialists, publishers, editors, etc., coming along to share their wisdom and experience on the air. And, yes, Allison Maslan will be amongst the guest line up to tell us what life has been like since becoming a Number-1 bestselling author. It’s all going to be FREE in celebration of the Grand Opening of the new Spirit Authorssite.
The sign-up page for the Grand Opening won’t be available until NEXT week, so for now, if you’d like to make sure you receive a VIP invitation to the FREE Grand Opening Webinar Week, just got to http://spiritauthors.com and enter your email address in the right-hand side of this screen. Then, you’ll receive all updates about the event.
So there you have it. It all started by someone asking me to write a simple little blog article. Less than six months later, so many things I wanted to achieve in life are all joining together. It has truly been a dance of synchronicity, desire and manifestation.
If you follow my work, you know that one of my key messages is that there is great learning to be found in every story of our lives. So for this story, let me offer you these two “thoughts for the day:”
a) Never underestimate the power of an opportunity you are given, even if it seems very small. You simply do not know how far it will take you.
b) The more you desire to fulfil the dreams of others, the more your own dreams become fulfilled.
Thanks for reading. I really needed to share this story with you. Just by reading these words, you have become a part of my journey. Even if we have never spoken in person, I know on a subtle level that your presence in the world is impacting my life in ways I cannot yet measure. Similarly, I truly hope my presence in the world is impacting you in some small but positive way.
Warm wishes,
Lynn Serafinn
Transformation Coach, Book Promotion Coach,
Author, Teacher, Talk Radio Host Spirit Authors Virtual Coaching and Learning Experience http://spiritauthors.com
P.S.: If you haven’t already, have a look at http://myblastoff.com/booklaunch. You still have time to receive 20 free mind-body-spirit gifts if you buy Allison Maslan’s (Number-1 selling!) book Blast Off! before the end of Friday 29 January. I’m also offering over 1 hour of audio book excerpts from The Garden of the Soul as a gift, along with other great gifts from coaches, authors, marketing pros and holistic practitioners. Have a look and see what’s on offer.
P.P.S.: I’m celebrating my 55th birthday this Thursday 28 January. If you are on Facebook, come join my “Virtual Birthday Party” on my Spirit Authors fan page. I’m giving away a gift to all fans on Thursday, so come along and invite your friends. http://facebook.com/SpiritAuthors.
I have a HUGE appeal I want to make to all of you.
As most of you know by now, amongst other things, I am a book promotion coach for spirit-based authors. For the past 5 months, I’ve been working with a VERY wonderful woman named Allison Maslan. Allison came to me wanting me to design a book launch campaign for her book “Blast Off”, which is a motivational book where she shows you an actual system for achieving your “dream life”, whether it is creating a business, finding the love of your life, achieving optimum health, having fun, or connecting to your spirituality.
Anyway, here’s the situation.
Allison’s book launched today and she’s done FANTASTICALLY well. About 2 hours ago, she PASSED one of the BIGGEST selling books of the past few months, Gary Vaynerchuk’s “Crush It!” and took the Number 3 position in the entrepreneurship category.
Wow! That is truly an amazing feat.
AND… our next hurdle is to get to Number 1.
To get there, we have to pass two MEGA books in the field, one of which is Michael Gerber’s CLASSIC book “E-Myth Revisited.” No small feat. That book has been a top seller for years!
But it’s not impossible. I estimate that all Allison needs right now is about 15 more books to get sold via the Amazon dot com (US customers) in the next few hours to get her from Number 3 up to Number 2 (or higher?).
It’s not that we are not looking for sales in other countries, but it’s the US that is currently holding steady at the Number 3 rank. Canada has been dancing between Number 4 and 5, and the UK is coming up from behind around Number 14-15 (of course, it’s almost 3am here, and only people like me are awake at this hour!).
I REALLY want Allison to get to Number 2, and ultimately to Number 1, with your help.
So I am asking all of you to have a look at Allison’s book at http://myblastoff.com/booklaunch. On the LEFT hand side of the screen, you will find out all about the book itself. On the RIGHT hand side of the screen, you will see buttons to purchase, if you’re ready to buy.
AND… further down the screen, you’ll see about 20 free bonus gifts that a bunch of us (many of us here on Spirit Authors) are giving away when you buy Allison’s book before the end of the launch. I’m giving away 4 audio book excerpts from The Garden of the Soul, but there are SO many great gifts there from many Spirit Authors members (like Steph Gunning, Dana Lynn Smith, Brenda Adelman, Joe Rumbolo, Tracy Latz, Marion Ross, Yvonne Perry, Shelagh Jones, Sheila Bakely Finkelstein, Amethyst Wyldfyre… good grief, have I forgotten anyone?). Plus, so many other wonderful people like Callie Carling, Shannon Jackson Arnold and Gaylena Nia Collins helped with Tweeting, blogging, etc.
PLEASE help us “Blast Off!” Allison’s book and get it to number 1. She’s a brand new spirit-based author, and this is the dream of a lifetime for her.
And frankly, it’s a dream for me too. I would LOVE to say that I was the campaign manager for a Number 1 selling spirit-based book!
Watch out, of course. If we do reach Number 1, you’ve gotta know that I’m going to “milk it” baby, lol! After all, this is my most successful book launch to date and I see this as the beginning of my helping ALL my Spirit Author friends reach Number 1 in the coming years through the new Spirit Authors site.
Again, PLEASE buy Allison’s book right away if possible at http://myblastoff.com/booklaunch and receive all those beautiful gifts instantly.
Thank you sooooooooo much, everyone. I hope some day I can help some of YOU become a number 1 seller too.
Yesterday I told you all about the launch of the book Blast Off! by my good friend and client, and fellow Spirit Author, Allison Maslan.
Well I am pleased to announce that her book came out early this morning and has already been dancing around the top 25 list in “Entrepreneurship” category all morning here in the UK, reaching as high as number 14 so far. I find myself smiling as I see her title on the same list as Michael Gerber’s classic E-Myth Revisited, Gary Vaynerchuk’s recent smash hit Crush It, and several books by UK “Dragons Den” icons, Peter Jones, Theo Paphitis and Duncan Bannatyne. She’s even been AHEAD of several of the “Dragons” over the past couple of hours… giving them a real run for their money… a lot of fun to watch, actually.
Now what’s so great about this is that Allison’s book is a radical shift from many other entrepreneurial approaches. She takes a spirit-based approach, where she helps you connect with your passions, and she actually gives you a step-by-step method to work towards anything from building an entrepreneurial enterprise, to finding a soul mate.
But what I like best about Allison as a person, and a writer, is that she keeps it “real.” She doesn’t talk “over your head” when it comes to talking about business, like so many other books I have read. As a coach and a homeopath, she speaks to you like a real person because her first interest and sole focus (or soul focus?) is people.
If you haven’t yet picked up your copy of Allison’s book, try to do so before the end of the day because when you do, you’ll also be able to pick up 20 great bonus gifts from some of the nicest mind-body-spirit and business professionals on the planet. I’m giving away over 1 hour of free audio book excerpts to help celebrate with her.
What a great start to have her be in the top 20 in the UK, right from the starting gate. I can’t wait to see how far Blast Offwill go, especially when readers in the US start buying the book later today.
This is why I LOVE being a book promotion coach!
Enjoy the rest of your day,
Lynn Serafinn
Author, transformation coach, book promotion coach, radio host
Author of mind-body-spirit bestseller The Garden of the Soul: lessons from four flowers that unearth the Self
Happy Monday to you. I just HAD to put this blog post up today because tomorrow, Tuesday 19 January, is a day I’ve been looking forward to for the past 5 months.
I’ve been working closely with Allison since the autumn to plan the launch of this book. Although I’ve been working with many authors over the past year, this is definitely the biggest and most exciting book campaign (other than my own!) I have coached so far. It’s been a BIG job for us, along with the help of many others including Yvonne Perry from Writers in the Sky, to coordinate all the events, create all the materials, and communicate with the dozens of people who have been involved. It’s been a LOT of work, but also a lot of fun.
As you can probably guess, even though I am not the author of this book, I feel a very strong connection to it, and I SERIOUSLY want to be able to say I helped one of my clients reach the Number-1 rank in Amazon Self-Help books tomorrow! But that’s not just because I have a natural “bias” here; I honestly believe Allison’s book deserves to be a top selling title.
Because whole gaggle of Allison’s friends and colleagues (including me) are giving away over 20 inspirational gifts to EVERYONE who buys the book on launch day. Gifts include audio books, eBooks, free memberships, meditations, photography, prosperity building, business help, personal growth, spiritual growth… all sorts of interesting stuff by some of top mind-body-spirit and business professionals. I myself am offering 4 audio book excerpts from my book The Garden of the Soul when you buy Allison’s book tomorrow.
Just go to http://myblastoff.com/booklaunch and you can read all about Allison’s book, and the bonus gifts. You can sign up for a launch reminder AND buy the book directly from that page TOMORROW. The page will go “live” from midnight Pacific time tonight.
Ok, so that’s my Monday news. I’ve got a lot more I will be telling you about in another week or so, when I finally start taking bookings for my new Spirit Authors Grand Opening. Spirit Authors is a new Virtual Coaching site where I’ll be helping mind-body-spirit authors just like Allison (and others who may be aspiring to become authors) to write their books, develop their promotional campaigns, and learn all they need to know about self-publishing in the mind-body-spirit genre. But more about Spirit Authors next time.
Until then, PLEASE be sure you get your copy of Allison’s book tomorrow at http://myblastoff.com/booklaunch. Hopefully while you’re downloading all your free bonus gifts, I’ll be celebrating the fact that Allison has hit number 1 on Amazon! I’ll be so happy for her when that happens.
Hope you are staying warm and happy this winter, and that 2010 is the year all your dreams come true.
Warm wishes,
Lynn Serafinn, MAED, CPCC
Author, transformation coach, book promotion coach, radio host
Meditation 28: Aesthetic Awareness
from “Lessons from the Iris: the Principle of Receiving”
Aesthetics are the subtle qualities of beauty, originality, ingenuity and artistry that surround us at every moment in the world. They are not things that can be defined or quantified with any kind of measurement. They speak to us at an intuitive level, and can be found both in nature, as well as in the creations of humankind. After all, humankind is also a vital part of the Natural World, even if we sometimes lose sight of our connection to it.
Aesthetics surround us at every moment. When we feel moved by a sunset or other natural wonder, cry when we hear a particular song, feel a lump in our throat over a work of art of any kind, or find ourselves affected in an inexplicable way by the poignancy, perfection, or uniqueness of anything we witness or experience, Continue Reading…
Many thanks to Abbe Armband Henkel, an old High School friend of mine and Facebook fan, for selecting the magic number 61 for last week’s meditation. This meditation was read on the air on “Lynn Serafinn’s Garden of the Soul Radio Show” on Wed 4 Nov 2009. If you would like to help me write my upcoming book “The Companion Guide to the Garden of the Soul” and possibly have your name listed in the acknowledgements of the book, and announced on my weekly radio broadcast, just select a number from 1-80 and post it in the comments below.
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Meditation 61: Serernity
from “Lessons from the Lily: the Principle of Being”
Serenity is that state of Being in which we feel most balanced and connected to Self. When we are serene, the ups and downs of life do not disturb the flow of our lives. Some people believe Serenity to be that quality of not being upset by loss or sadness, but actually it is equally true that the serene person is also not imbalanced by what appears to be gain or happiness. When we are full of Serenity, we become able to hold the entire World within our arms, carry everything with equal strength and inner satisfaction. And when we are able to carry all there is, without a view to whether it is positive or negative, we become both inwardly quiet, and outwardly invincible…
Many thanks to Belma Palacios Gonzales, from the Garden of the Soul Fan Page on Facebook, for selecting the magic number 4 for last week’s meditation. This meditation was read on the air on “Lynn Serafinn’s Garden of the Soul Radio Show” on Wed 21 Oct 2009. If you would like to help me write my upcoming book “The Companion Guide to the Garden of the Soul” and possibly have your name listed in the acknowledgements of the book, and announced on my weekly radio broadcast, just select a number from 1-80 and post it in the comments below.
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Meditation 4: Love
from “Lessons from the Rose: the Principle of Giving”
Love is the energy that enables us to connect to Self, other and the Universe. Like any energy, Love can propel both motion and action. And also like any energy, it creates heat. It is this heat of Love that attracts us; it is also what generates Life itself. But heat and energy alone do not create Love. For energy to be Love, it must be free-flowing, easy and without force. Consider this: when we release the energy of a deposit of oil and natural gas from the depths of the Earth, it results in a massive quantity heat and of energy. But because these deposits are under so much natural pressure, the process requires an enormous amount of force. The force results in an explosion of pressure so great, that it can easily go out of control and even become dangerous.
Many of us have experienced so-called “love” in much the same way. We might believe we have fallen in love with someone or some idea. But we soon find the object of our love to be difficult to capture, and we resort to some sort of force to acquire it by all means. That force could be as simple as silently wishing for the object of our affections to be something other than it is by nature. Just like the oil well that requires great pressure to release its energy in such an unnatural way, when we similarly try to force Love to come unnaturally, our relationships and personal endeavours can become volatile and even heartbreaking. Thus, the key to mastering the energy of Love is to understanding that it must, at all times, flow freely and unconditionally from the heat of one’s heart. And the secret to knowing how to allow love to flow unconditionally is this—that Love has nothing whatsoever to do with the object of your affections; it only has to do with you. Continue Reading…
Many thanks to Simon Ireland-Davies of ID Coaching, Liverpool, who selected the number 65 for this week’s meditation. If you would like to help me write my upcoming book “The Companion Guide to the Garden of the Soul” and possibly have your name listed in the acknowledgements of the book, and announced on my weekly radio broadcast, just select a number from 1-80 and post it in the comment thread below.
Meditation 65: Wisdom
from “Lessons from the Lily: the Principle of Being”
Wisdom is the natural energy that flows through us when we surrender our ego so we may establish our connection with the Divine. Wisdom does not come to us as the result of learning. It is not something can be increased by any type of effort. Wisdom is Eternal, Infinite and Absolute. It belongs to no one and to everyone, simultaneously and equally. When we imagine that we can capture Wisdom via our own efforts, we are operating from the platform of ego, wherein we imagine that there is a limited amount of Wisdom to be gained in the Universe, and that it can be controlled and conquered by our own efforts. If this were the case, then the Universe would be a merciless and poverty-stricken place, as only the strongest or most intellectually gifted would ever have access to Wisdom. But the Truth is the Universe is infinitely opulent and full of mercy. Wisdom is the birthright of all living entities, and no effort is required to manifest Wisdom other than to allow it to enter us, without ego blocking its way. Continue Reading…
Many thanks to Evelyn Thomas of Lizard Life Coaching who selected the number 27 for this week’s meditation. If you would like to help me write my upcoming book “The Companion Guide to the Garden of the Soul” and possibly have your name listed in the acknowledgements of the book, and announced on my weekly radio broadcast, just select a number from 1-80 and post it in the comment thread below.
Meditation 27: Poise from “Lessons from the Iris: the Principle of Receiving”
Poise is a state of being in which you move freely and effortlessly within your own energy.
We tend to think of Poise as a word used to describe the quality of someone who is physically graceful and calm. Many of us also believe Poise to be the ability to control our emotional expression. While these external symptoms might sometimes be indicators of Poise, there are not the key elements. In fact, they might even been a shield that is covering up a lack of genuine Poise. How many of us refrain from expressing our emotions because we have told ourselves that it is the more “poised” thing to do. But if such emotional restraint is coming from the desire to appear mature, professional or in control, it is unlikely to be genuine Poise. You can tell the difference between the two, because true Poise results in a feeling of ease, satisfaction and freedom, while false Poise results in a feeling of being stuck, frustrated or stifled.
Poise, therefore, is not the absence of emotions, but the strength of their authenticity. We can be poised even when our emotions appear to be very powerful. Some of the most poised people in history are those who have wielded their genuine anger, grief or passion with creativity, honesty and fearlessness. When we are poised, we are most able to express all the colours of our Heart and Soul. Continue Reading…
Hi everyone,
Lynn Serafinn from Create-a-Life here. There is no denying that we live at a time in history where much of the world around us is changing. The changing economy is proving to be challenging for many. Climate change and the need to move away from fossil fuel dependency are becoming more and more apparent. At the same time, we are also seeing more and more people moving away from old ways of thinking, and shifting towards a more holistic and spiritual approach to life, embracing the values of personal growth and self-awareness.
Yes, we can see that society and the world at large is truly “in transition”. Transition brings change, and change brings regeneration– a chance for new beginnings. And while the prospect of change can be exciting, going through the process of change can also be daunting.
But what if the change were a beautiful journey? And what if at the other end of that journey, you found you were not only able to face your fears and stand powerfully amidst the changes, but you were also able to discover your life’s calling, see your personal impact in the world, and claim a lasting legacy that says “I was here”?
This is the journey of Transformation.
And I would like to invite you to join me on it.
ANNOUNCING…
THE TRANSFORMATION TRILOGY
WEEKEND WORKSHOPS
Bedford, Bedfordshire (Oct, Nov, Dec 2009)
Totnes, Devon (Nov, Dec 2009, Jan 2010)
What is the Transformation Trilogy?
The Transformation Trilogy is a set of 3 non-residential weekend courses that help enable you to be the change you want to see in the world, and find out how your own transformation can create a new, exciting and more harmonious way of living for yourself, and for those around you. Continue Reading…
Below is your Garden of the Soul Meditation/Practice for the week. This week’s number was selected intuitively by my great Twitter friend Lisa Lauffer (aka @deepwaterscoach) of Colorado. Lisa is a Co-Active coach and she always sends me fabulous cheesy disco on Fridays on Twitter.
Lisa selected number 19, which is the number for the attribute of “Life Purpose”. In my book The Garden of the Soul: lessons from four flowers that unearth the Self, Life Purpose is part of the section called “Lessons from the Rose”. The Rose teaches us “The Principle of Giving” which everything that emanates from within you, out into the world.
~~~~~~~~~~~~~~~ Day 19: Life Purpose Life purpose is the active process of embracing, expressing and living our reason to exist. Many people imagine Life Purpose to be something that they discover by asking the age-old questions of “Who am I?” and “Why am I here?” And while to some extent this is true, the term “Life Purpose” is meaningless until we consciously integrate our thoughts and feelings, and set them into action in our lives. If Life Purpose were merely a matter of receiving a message from some Divine source, it would mean we had a passive role to play with it, and it would not be an active process. We would probably fight against it, as we would perceive it as something that had come from outside of ourselves, and against which we were the powerless victims of fate. This is why it is important to remember that Life Purpose is an attribute of the Principle of Giving. It originates within the Self, and it can only manifest when we ourselves choose to send it into the world in an outward direction. At this moment we begin to live our lives “on purpose.”
Knowing this, we can finally cease our endless battle in life. We battle first against our true nature when we believe the answers to our own meaning lie outside ourselves and that we must struggle to find them. We do this because Continue Reading…
Continuity is a sense of begininglessness and endlessness that comes from feeling connected to Existence itself. In the Divine sense, Continuity does not refer to the act of “sticking with things” for a long period of time. In fact, Continuity has nothing at all to do with “doing”; it is an attribute of Being. Nor does Continuity refer to a need for things to be changeless. Quite the opposite, Continuity is that state we reach where we are able to witness all of Creation as a great system of continual flow and change without beginning or end. Existence is both always the same, and always changing, simultaneously. When we witness this, and feel this at our core, we come to realise that Reality is comprised of a single experience of Divine Continuity, which has infinite possibilities of expression. These possibilities flow like the colours of a kaleidoscope as we turn the wheel around and around. As these patterns are ever-changing, we cannot say there is ever truly a specific pattern, as there is no way to “freeze” them in time. When we release the need to hold on to a particular pattern, we begin to step into the awestruck feeling of Divine Continuity, and come to enjoy every moment as it unfolds before us.
It is often said that unhappiness comes in life when Continue Reading…
Special 3 Year Anniversary Show! Author, coach and book marketer, Lynn Serafinn, hosts coach, bestselling author, visionary and world-renowned inspiration, Martha Beck. Martha Beck has inspired and changed the lives of millions through her bestselling books such as Finding Your Own North Star, Expecting Adam and many others. Her personality is a unique mixtu […]
Author, coach and book marketer, Lynn Serafinn, hosts author, lifestyle and relationship expert. Lissa Coffey Lissa is the author of six books on personal growth and relationships. She has studied with Dr. Deepak Chopra since 1998 and is the world's only expert on Ayurveda and Relationships. Lissa's purpose is sharing Ancient Wisdom with Modern Sty […]
Author, coach and book marketer, Lynn Serafinn, hosts author, psychotherapist and communications skills expert Rich Gallagher. Rich Gallagher is a former corporate executive turned author, speaker, and practicing marriage and family therapist. He specializes in helping people communicate in their most difficult situations, using techniques from psychotherapy […]
Author, coach and book marketer, Lynn Serafinn, hosts destiny mentor, energy aligner and author of The Destiny Discovery, Michelle Casto. A renowned Life & Business Coach, Michelle L. Casto is an advocate for "everyday enlightenment" and author of the book The Destiny Discovery: Find Your Soul's Path to Success. Throughout her 20-year care […]
Author, coach and book marketer, Lynn Serafinn, hosts energy worker and author of Ever-Flowing Streams of Healing Energy, Dana Taylor. While leading a “normal” life as wife, mother and writer, a life-long physical and spiritual mystery led Dana from traditional medicine and the church to alternative therapies and spiritual exploration. In 2005, an encounter […]
Author, coach and book marketer Lynn Serafinn hosts speaker, activist and author Carolyn A. Brent. CAROLYN A. BRENT MBA- Carolyn Brent is a speaker, activist and author dedicated to transforming the landscape of elder care giving helping parents and siblings communicate about painful End-of-Life Issues. For seventeen years Carolyn worked for some of the worl […]
Author, coach and book marketer, Lynn Serafinn, hosts healer, counselor and author of The Healers' Almanac Patty Shaw. As a young adult, Patty Shaw decided to immerse herself in alternative healing modalities, like homeopathy, Reiki, EFT, Cranio Sacral, Aurveydic and broadened her spirituality with divination, learning about world religions, mediumship, […]
Author, coach and book Marketer Lynn Serafinn hosts seven-generation parent, creative coach and children's author Nick Kettles. After 12 years as a spiritual seeker, during which time Nick tried just about anything to attain enlightenment (read: escape from the world and it's suffering) he finally realised, through the birth of his two daughters, t […]
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At long last we have reached that prophetic (if not hyped up) year of 2012 so many of us have been awaiting. According to many futurists, this year will mark the beginning of unparalleled expansion of awareness and global consciousness. And based upon the explosion of social media over the past few years — and most especially its evolution in 2011 — we do indeed seem to be ever-increasingly expanding our potential for awareness of our world. How many of our grandparents could possibly have imagined being “friends” with people from every corner of the planet, or having possibly tens of thousands of “followers” who know your name, what you do, and what you stand for?
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is also the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.
TODAY Tuesday March 15th is the big launch day of the new English translation of the bestselling book 
The end product of those years of experience and research is a method Roy developed called “Emotional Balance.” Roy explains, “Emotional Balance is a technique that allows us to return to what I call the ‘Still Point’. The Still Point is that place within us where we are in our power and are no longer governed by our egos or our past.”
Divided between ‘Realism’ and the ‘Beyond’, this book drives the absurdity and horror of OCD straight home. It has been put together by writers and artists from around the world, and showcases a wide range of emotions, from love to hate, joy to rage, fear and sorrow to hope and optimism. There’s even a little bit of humour! I think everyone will find something to relate to.
Please check out the video I made as my “pitch” for the 
SIDEBAR NOTE: If you haven’t yet gotten your copy of Allison Maslan’s Number-1 seller, check this page out before Friday 29 January: 
I have a HUGE appeal I want to make to all of you.
Meditation 28: Aesthetic Awareness
Meditation 61: Serernity
Meditation 4: Love
Day 19: Life Purpose
